Architectural proposal for new development of the selangor pasar borong located in sk, the wholesale city theme is chosen for this project based on its strategic location and strong potential magnet for wholesale business and bargain hunters within the vicinity of the klang valley.
3. THE STRATEGY
THE WHOLESALE CITY THEME IS CHOSEN FOR THIS
PROJECT BASED ON ITS STRAGETIC LOCATION AND
STRONG POTENTIAL MAGNET FOR WHOLESALE
BUSINESS AND BARGAIN HUNTERS WITHIN THE
VICINITY OF THE KLANG VALLEY
4. THE PROJECT
• TO UPGRADE THE EXISTING PASAR BORONG TO A
MORE HYGIENIC STATE
• TO ENHANCE THE PASAR BORONG TO A WET AND
DRY BAZAAR-LIKE CONDUCIVE SHOPPING
ENVIRONMENT SUITABLE FOR EVEN FAMILIES AND
POSSIBLY A TOURISTIC DESTINY
• TO IDENTIFY AND ENHANCE THE ECONOMIC
POTENTIAL OF THE WHOLE SITE
• TO IDENTIFY EXISTING CONSTRAINTS WITH
COMMITTED DEVELOPMENTS
• TO STRATEGIZE THE PHASING FOR THE HAWKERS
AND TRANSFERRED HAWKERS FROM PLAZA RAKYAT
6. THE SITE AND ACCESS
• THE SITE IS AT THE PRESENT PASAR BORONG ALONG
JALAN PUTRA PERMAI AND THE ACCESS IN BETWEEN
THE PETRONAS STATION AND THE PANGSAPURI
PUTRA LOCATED AT THE REAR.
• THE EXIT POINT IS HOEVER AT THE EARLIER SLIPWAY
300 METERS ALONG JALAN PUTRA PERMAI.
• ALONG JALAN PUTRA PERMAI, IS THE CONSTRUCTION
OF THE MRRT2 BUT IS NOT AFFECTING THE
PROPOSED PASAR BORONG REDEVELOPMENT.
18. CASE STUDY - Kenanga Wholesale City
INTRODUCTION
Kenanga Wholesale City
The trendiest wholesale development in Kuala Lumpur.
An all-in-one wholesale address
Unique shopping centre
The flagship for the Malaysian garment wholesale industry
Located in the heart of Kenanga district inKuala Lumpur
The hub of the fashion wholesale business in Malaysia
5 minutes away from the Golden Triangle area
800 shoplots spread over six floors
19. CASE STUDY - Kenanga Wholesale City
PROPERTY DETAILS
Kenanga Wholesale City
Address: 55200 Kuala Lumpur
Developer: Kha Seng Group
Type: Shopping Mall
Tenure: Freehold
No. of Blocks: 1
No. of Storey: 15
No. of Units: 800
Built-up: 500,000 sf
Subsale Price: RM 864,000.00 - RM 3,250,000.00
Rental: RM 2,500.00 - RM 9,000.00
20. CASE STUDY - Kenanga Wholesale City
ANALYSIS
Kenanga Wholesale City is every woman’s dream and a
shopping heaven where every bit of whim and fancy can be
fulfilled.
In order to get to it however, shoppers must first battle
theirway through the eternal traffic congestion of Kuala
Lumpur.
Previously a little known congregation of shabby shops in a
run-down area of Kuala Lumpur called “Ho Cheng Yuen”.
These shops have come a long way from their origins.
Buying a shop in this paradise of shoppers will burn a deep
hole in the pocket.
The rental in the long term will more than make up for it as
this place will never see a lack of tenants.
27. SECTION
▪ The strategy of link from the Pasar Borong to the extension and the
shared car parking to the housing development.
28.
29.
30. Option of locating the warehouse will depend
on the negotiation with the present temporary
tenure to shift in case the housing development
is to proceed first.
78. CONCLUSION
• THE PROPOSAL IS A VIABLE SUGGESTION TO
UPGRADE THE EXISTING PASAR BORONG WHICH IS
IN DIRE NEEDS TO BE REFURBISHED AND
UPGRADED TO A MORE HYGIENIC LEVEL.
• THE EXTENSION TO THE PASAR BORONG WILL
PROVIDE A NEW FEATURE OF WET AND DRY
MARKET TO A NEW LEVEL SIMILAR TO SOME
ADVANCED COUNTRIES WHILST ATTRACTING LOCAL
CONSUMERS, IT CAN BE A TOURSIT DESTINY.
• THE MAJOR HOUSING PROJECT CAN CUSHION THE
INITIAL CAPITAL GAINS TO FINANCE THE FUTURE
DEVELOPMENTS AS THE DEMEAND FOR HOUSING IS
CONSIDERED FAVOURABLE IN THIS VICINITY.
• THE WHOLESALE CITY CONCEPT WILL BRING ABOUT
A NEW FOCUS AND CHARACTER TO THIS LOCALITY.
