http://www.themcmethod.com/andre-chaperon-on-why-storytelling-is-like-crack-cocaine-to-email-subscribers/
Listen to this podcast on email marketing and email copywriting with Andre Chaperon.
Andre Chaperon is one of the best email marketers I know. He’s also a badass email copywriter, despite never learning copywriting the traditional way (like CopyHour, for example).
Andre created Autoresponder Madness, a course that teaches you his storytelling system for email marketing. His entire business runs off the back of email autoresponders (the hallowed “email business”).
Learn more about email copywriting here: http://www.themcmethod.com/email-copywriting/