http://www.TheMarketingSpot.com The four steps to branding your business by harnessing your entrepreneurial soul. Presented by Jay Ehret of The Marketing Spot, this is one of his keynote addresses.

1. Selling Your Soul

2. People get the wrong idea about the notion of “ Selling your Soul”

3. Did these entrepreneurs sell their soul?

4. Yes.

5. By creating a powerful brand that harnesses their Entrepreneurial Soul

6. FORTUNES UP FORTUNES UP AGAIN FORTUNES DOWN They created their brand They left their brand They returned to their Brand

7. Selling your soul is a good thing for your brand.

8. How do you harness your soul?

9. S O U L We need an acronym...of course.

10. S O U L pirit Harnessing your entrepreneurial spirit…

11. S O U L nlyness with a single-minded focus…

12. S O U L niqueness presented in your own unique way…

13. S O U L ife Being your brand in real life.

14. S O U L pirit nlyness niqueness ife The Entrepreneurial Soul

15. So, how do you turn it into a powerful brand?

16. S Discover Your pirit

17. What gets your engine running?

18. Sometimes your passion goes against the grain.

19. Flickr photo by rosewithoutathorn84 And you’re branded a heretic.

20. But so were these guys.

21. Maybe you should embrace your heresy.

22. Heresy: Opposition to a previously established canon of belief.

23. Opposing industry norms is not a bad thing.

24. Like being a conservationist in the sprinkler repair business.

26. Where do you go against the established canon of belief?

27. O Bare Your nlyness

28. A single-minded focus.

29. On what?

30. Hero vs. Revolutionary

31. Hero Thinking

32. Brands like to be heroes…

33. But, so do customers…

34. Flickr photo by cliff1066 Revolutions create heroes.

35. Microsoft started a productivity revolution that made everyone a hero.

36. Can you turn customers into heroes?

37. What’s your Revolution?

38. Share Your U niqueness

39. Put your personality on stage

40. “ I’d rather be looked over, than overlooked” Mae West

41. “ Differessence” A combination of your brand’s promise and personality - Jim Morris :: www.TaglineJim.com

42. Does your brand have a personality?

43. Swagger Chick Magnet

44. A used car dealer….

45. With personality…

46. What’s your Differessence ?

47. Live Your F aith

48. Brands that try to please everyone….

49. … become cross-dressing brands.

50. Can you say “ brand confusion ?”

51. Delivery When your brand comes in contact with the customer…

52. Be who you are.

53. Like…. Dad, four brothers, and a brother-in-law.

54. Are you hiding the real you?

55. S O U L pirit nlyness niqueness ife

56. S Discover Your pirit

57. O Bare Your nlyness

58. Share Your U niqueness

59. Live Your F aith

60. Sell Your Soul

61. Selling Your Soul