Mobile Industry Stats and Facts

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Ina Murdock-Santos

Deck explaining some of the latest mobile Internet trends.

Technologie Business

THE SMARTPHONE TAKEOVER Stats and Facts You Need to Know About Mobile Client ………….......…..…………………… (This Deck Was Designed For) Name ………… (Delivered By) October 10, 2010 ………….......…..…………………… (Date) 1

AGENDA MOBILE USAGE APP ADOPTION AD RECEPTIVITY MOBILE DEMOGRAPHICS MOBILE VIDEO 2

3 MOBILE USAGE Today, 60 million Americans actively use the mobile Internet… by 2014 that number is expected to soar past 120 million. Morgan Stanley Dec. 2009

5 APP ADOPTION 38% of all mobile phone owners use the mobile Internet, including apps. (The # of folks using just voice is declining 11% year over year.) MobiLens Mar. 2010

6 APP ADOPTION Advertising across mobile apps is predicted to rise to by 2015 $8 billion J.P. Morgan

7 AD RECEPTIVITY 58 million U.S. mobile users have seen ads on their phones. 29 million have responded to an ad. 1 in 5 have searched for or told someone about a product after seeing a mobile ad. MobiLens Mar. 2010

8 MOBILE DEMOGRAPHICS Mobile’s most active consumers are 30-49 year old males. Adobe Oct. 2010

9 MOBILE DEMOGRAPHICS 13-17 year olds are more receptive to mobile ads than any other age group. Nielsen

10 MOBILE VIDEO Mobile video viewers grew 30% in 2010 to 23.9 million By 2014, that number is pre-dicted to grow to 56.7 million Mobile video revenue is also predicted to TRIPLE rising from $436 million to $1.34 BILLION eMarketer

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Mobile Industry Stats and Facts

1. THE SMARTPHONE TAKEOVER Stats and Facts You Need to Know About Mobile Client ………….......…..…………………… (This Deck Was Designed For) Name ………… (Delivered By) October 10, 2010 ………….......…..…………………… (Date) 1

2. AGENDA MOBILE USAGE APP ADOPTION AD RECEPTIVITY MOBILE DEMOGRAPHICS MOBILE VIDEO 2

3. 3 MOBILE USAGE Today, 60 million Americans actively use the mobile Internet… by 2014 that number is expected to soar past 120 million. Morgan Stanley Dec. 2009

4. 4 MOBILE USAGE Morgan Stanley Dec. 2009

5. 5 APP ADOPTION 38% of all mobile phone owners use the mobile Internet, including apps. (The # of folks using just voice is declining 11% year over year.) MobiLens Mar. 2010

6. 6 APP ADOPTION Advertising across mobile apps is predicted to rise to by 2015 $8 billion J.P. Morgan

7. 7 AD RECEPTIVITY 58 million U.S. mobile users have seen ads on their phones. 29 million have responded to an ad. 1 in 5 have searched for or told someone about a product after seeing a mobile ad. MobiLens Mar. 2010

8. 8 MOBILE DEMOGRAPHICS Mobile’s most active consumers are 30-49 year old males. Adobe Oct. 2010

9. 9 MOBILE DEMOGRAPHICS 13-17 year olds are more receptive to mobile ads than any other age group. Nielsen

10. 10 MOBILE VIDEO Mobile video viewers grew 30% in 2010 to 23.9 million By 2014, that number is pre-dicted to grow to 56.7 million Mobile video revenue is also predicted to TRIPLE rising from $436 million to $1.34 BILLION eMarketer

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