Geolocation has been available to businesses for many years. With the increase use of mobile devices and its geolocation capabilities, businesses are able to personalize their consumer’s web experience. The technology not only helps increase website traffic but converts them into customers. Here are 5 ways businesses can use geolocation to boost their website conversions: 1. Be social 2. Give directions 3. Check in-store availability 4. Create local promotions 5. Create a global pricing strategy

1. How to Boost Your Website
Conversion Rate with Geolocation
www.thelevel.com

2. But what is
Geolocation?

3. Not just another buzzword

4. Not just another buzzword
Detects website visitor’s physical geographic location

5. Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF
and wireless position systems

6. Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF
and wireless position systems
Growth due to geolocation capabilities on mobile devices

7. Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF
and wireless position systems
Growth due to geolocation capabilities on mobile devices
Opportunity for location-based marketing

8. Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF
and wireless position systems
Growth due to geolocation capabilities on mobile devices
Opportunity for location-based marketing
So, how can geolocation help you
boost conversion rates?
(Can you find Waldo?)

9. 5 ways to
boost your
conversions

10. #1
Be Social

11. Build a professional page and leverage the community on Yelp. By building a
high-quality page, potential customers can find your business, check-in, view
images of products/services, read reviews, visit your website and end up on
your storefront.

12. #2
Give Directions

13. Leverage the Google Maps API directly on your website and allow potential
customers to find your business without having to leave your website.

14. #3
Check In-Store
Availability

15. Allow potential customers to find the nearest store location and check the
product availability in-store.

16. #5
Create local
promotions

17. 58% of Canadian mobile users want localized offers sent to their phones. Take
advantage of geolocation capabilities and create targeted offers and special
promotions based on their location.
Newswire: Mobile marketing key to increased sales, improved consumer loyalty: SAS survey reveals

18. #5
Create a
global pricing
strategy

19. 92.2% consumers prefer local currency pricing when shopping online. Offer
your global online shoppers prices in their local currency sitewide.
E4X: Lack of local currency pricing suppresses global eCommerce sales

20. Geolocation + Mobile
+ Social =
Consumer
Engagement

21. Give your website traffic a boost.
Find out how The Level is using geolocation to
help businesses connect to their customers worldwide.
Connect with us and find out why our clients love us.
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www.thelevel.com

22. So, where’s Waldo?