2009 FSEP Conference

2. Retail Sales Dollars Spent on Food and Eating Out (2004)
Food Service &
Location Households Food & Bev
Drinking Establish.
(county) (000s) Stores ($)
($)
Benton 10.3 32,740,000 5,626,000
Black Hawk 49.5 274,866,000 156,760,000
Bremer 8.9 29,827,000 11,068,000
Buchanan 7.9 14,561,000 9,756,000
Butler 6.1 10,677,000 2,959,000
Fayette 8.6 28,260,000 14,735,000
Grundy 5.1 10,360,000 2,670,000
TOTAL 103.3 426,609,000 210,365,000

3. Carolyn Adolphs: (319) 478-8624
Romaine lettuce $1.00 per head
Bib lettuce $1.00 per head
Sweet onions $.50 per lb
Red Onions $.50 per lb
Yukon Gold Potatoes $.50 per lb
Zucchini $.60 per lb
Summer Squash $.60 per lb
Cabbage $.40 per lb
Don and Ruth Beck: (319) 988-3729
Sweet Corn $2.50 per doz
(price negotiable for very large purchases)
Vern Hesse: (319) 266-2025
Sweet Corn $3.00 per doz
(price negotiable for large purchases)
Loyd Johnson: (641) 435-2206
Green Bell Peppers(6-8oz)$.40-50 each
Parsley (13-stem bundle) $.75 per bundle
Cilantro $.75 per bundle
Basil (green) 4 oz leaves $1.00
Chives (4-6in. stems/cut as desired)$.75 per oz
Chocolate Mint stems/leaves $1.00 per oz
Lemon Balm stems/leaves $1.00 per oz
Coming Soon:
Available 7/24: Red Bell Peppers, Purple Ruffle Basil
Available 8/1: Orange, Yellow, Purple, and White Bell Peppers

4. Economic Impact
• If Iowans ate the recommended five daily
servings of fruits & vegetables, and Iowa
farmers supplied that produce three
months of the year… this would add
$302.4 million and 4,094 jobs to Iowa’s
economy
Dave Swenson, ISU Economist

5. Strengthening the Local Food Economy in our region through:
• Connecting institutional food buyers to nearby farms and processors
• Fostering a growing relationship among consumers, grocers, meat lockers,
restaurant owners, dining service staff, farmers local government and
economic development officials
• Making it easier for Iowans to find and purchase locally grown food and
agricultural products
• Assisting local independent food and farm businesses better communicate
their positive impacts in the local economy
• Sharing lessons learned with other communities and policy makers

6. 2004 Local Food Expenditures
Bartels Lutheran Retirement Community Waverly, Iowa
Baked
Month Meat Dairy Vegetables Goods Monthly Total
January $3,341.92 $110.00 $60.00 $3,511.92
February $484.66 $150.00 $634.66
March $3,758.59 $570.00 $4,328.59
April $2,264.18 $460.00 $142.50 $2,866.68
May $1,135.91 $709.20 $760.83 $2,605.94
June $2,979.77 $1,075.00 $288.00 $4,343.37
July $917.68 $753.30 $366.00 $2,036.98
August $3,433.49 $1,327.40 $521.00 $5,281.89
September $567.10 $977.40 $525.50 $78.00 $2,148.00
October $5,309.55 $982.80 $402.00 $37.50 $6,731.85
November $739.65 $1,035.80 $321.70 $354.50 $2,451.65
December $3,428.44 $1,863.60 $93.90 $5,385.94
Year Total $28,360.96 $9,755.10 $3,681.43 $530.00 $42,327.47

11. Collaboration with PFI & FoodRoutes
• Tools for making local agriculture
more visible
• More buyers interested
• More farmers involved
• More community visibility
• More funders involved
• Enriched our work

12. Buy Fresh, Buy Local campaigns 2008
Northern Iowa Food & Farm Partnership

13. Local Food Purchases by restaurants, retailers, and institutions in Black Hawk
and 7 surrounding counties, Iowa, 2005
Restaurants Meats Fruit/ Dairy *Other *Locally Total
Veggies Processed
Rudy’s Tacos $95,792 $15,177 $46,344 $2,714 --- $160,028
Gary’s Café $835 $650 --- --- $7,462 $8,947
Martin’s Brandenburg $800 $600 $600 --- $400 $2,400
Jag’s Java --- --- $16,780 $146 $6,335 $23,261
Cup of Joe --- --- $16,960 --- $31,525 $48,485
CU Restaurant --- $1,611 --- --- $622 $2,233
Pablo’s Grill --- $3,062 --- --- $25,818 $28,880
Centennial Oaks Golf --- $977 $10 --- --- $987
Club
Steamboat Gardens --- $12,680 --- --- --- $12,680
Total Restaurant $97,427 $34,757 $80,694 $2,860 $72,162 $287,901
* Others: eggs, honey, cut flowers, etc.

14. Grocers/Retail Meats Fruit/ Dairy *Other *Locally Total
Veggies Processed
Roots Market $23,204 $8,654 $10,654 $18,750 $12,491 $73,753
D&K Foods $10,885 --- $2,519 --- --- $13,404
Dean’s Grocery --- $600 --- --- --- $600
Barn Happy $1,200 --- $5,067 $2,060 $22,013 $30,340
Hometown Foods --- $9,000 $12,480 --- --- $21,480
Total Retail $35,289 $18,254 $30,720 $20,810 $34,504 $139,577

15. Institutions Meats Fruit/ Dairy *Other *Locally Total
Veggies Processed
University of Northern $19,086 $22,790 $16,346 $9,439 $29,004 $96,665
Iowa
North Cedar Schools --- $460 --- --- --- $460
Allen Hospital --- $1,400 --- --- --- $1,400
Bartel’s Lutheran Home $37,745 $4,234 $21,582 --- $130 $63,691
Cedar Falls Lutheran --- $1,794 --- --- --- $1,794
Home
Friendship Village --- $880 --- --- --- $880
Western Home --- $3,791 --- $30 $450 $4,271
Total Institution $56,831 $35,349 $37,928 $9,469 $29,584 $169,161
Total $189,547 $88,090 $149,342 $33,409 $136,250 $596,639

16. Year Number of Type of Institutions Local Food Expenditures
Institutions
1998 3 1 Restaurant $111,000
1 College
1 Hospital
1999 3 1 Restaurant $135,000
1 College
1 Hospital
2000 5 1 Restaurant $173,000
1 College
2 Hospitals
1 Retirement Home
2001 8 1 Restaurant $166,000
2 Colleges
4 Hospitals
1 Retirement Home
2002 7 2 Restaurants $201,000
1 College
1 Hospital
2 Retirement Homes
1 Grocery & Retail
2003 15 4 Restaurants $227,000
1 College
2 Hospitals
3 Retirement Homes
5 Grocery & Retail
2004 23 9 Restaurants $465,000
1 College
2 Hospitals
3 Retirement Homes
8 Grocery & Retail
2005 21 9 Restaurants $597,000
1 College
1 Hospital
4 Retirement Homes
5 Grocery & Retail
1 Elementary School
2006 27 12 Restaurants $881,000
1 College
1 Hospital
5 Retirement Homes
7 Grocery stores
1 elementary school

17. Local Food Expenditures
by the participating institutions in the
Black Hawk County Area, Iowa 1997-2007
$2,500,000
25
Local Food Expenditures
$2,000,000
Number of Institutions
20
$1,500,000
15
$1,000,000
10
$500,000
5
$0 0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Year Local Food Expenditures
Number of Institutions
Northern Iowa Food & Farm Partnership

18. UNI
Local vs. Conventional Pork
(February 2004)
$2.50
Price per pound
$2.00
Local: $193 Cost of
$1.50
a w hole animal
$1.00 locally raised and
$0.50 processed
$0.00
t
op s oas age Fry Ham i bs Conventional: $243
ch er r aus Stir Pi t re R Cost of the equivalent
k a
or u ld n S for
P o l ia Sp of a w hole hog in
k
sh Ita or separate cuts from
k P
Por conventional sources
Specific Cuts
Figure 3: Price comparison of local versus conventional
pork.

19. Bartels
Local vs Conventional Beef
(January 2004)
$12
Price per pound
$10
$8 Local: $1484
$6
$4 Conventional: $1657
$2
$0
e w ib
k
s
st
Pr il et
ef
t
ea
ea
rl o tti e
R
oa
Be Be
F
M
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e
Pa
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im
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in
un un
ut
ef
St
ro
in
Si
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Specific Cuts
Figure 7: Locally raised is processed and delivered to Bartels each month by the Janesville Locker,
just south of Waverly, Iowa.

20. Bartels
Price Shares for Conventional Beef
(January 2004 Estimate)
Producer's Price
$740
Share
45% $917
55% Non-Farm Price
Share
Figure 6: Comparison of percentage of beef dollars that go to farmer; local vs. conventional beef.

21. Bartels
Price Shares for Whole Local Beef
(January 2004)
$469
32%
Producer's Price Share
Non-Farm Price Share
$1015
68%
Figure 5: Farmer and processor shares of beef price for whole locally processed animal.

22. Northern Iowa Food & Farm Partnership
Priorities:
• Creating infrastructure for cooperation, processing, distribution
and business start up
On-farm handling of food, food safety, post harvest handling
Organize a meeting of interested farmers and others
Assemble basic data on supply and demand
Producer survey
Outreach to more buyers
Identify more farmers in our region
• Expanding Marketing and Education
Continue Buy Fresh, Buy Local, secure funds for it, better service to
nearby counties
• Increasing public/private support to accomplish the above
Developing a business plan as an organization
Involve other organizations and individuals