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www.theknowledgereview.com
Best
Europe
2021
Business
Schools in
GISMA
Business School
The Educational Powerhouse
that Trains the Future Titans
European Business Education
in the Pandemic World
Changing B-Schools
5 reasons why Europe is home to
Leading B-Schools in the World
Business Education Insights
OCTOBER Issue -01
EDITOR’S
NOTE
While enrolling in a European business school,
students may think they might be posh,
sophisticated, and even far-fetched. However,
one must never forget that Europe is known for maintaining
global standards for business education. These schools are
renowned for providing the best possible education, which
shapes the careers of future business leaders.
These schools are world-renowned for their in-depth course
curriculum and hands-on teaching-learning methods. This,
in turn, provides students with global exposure to the
business world and shapes them into furnished business
professionals. With an objective to give the students a clear
picture of the changing business world, these B-schools
provide excellent internship options. This helps the students
understand what is happening in the world outside the
classroom boundaries.
While studying in these schools, students develop a broader
perspective of the corporate world and experience how it
feels to be a part of a corporate giant. Real-life challenges
and situations presented during internships and industry
EXPLORING
THE GURUS OF
TOMORROW’S
BUSINESS LEADERS
visits allow students to develop skills that would help them
to prepare for the formidable business world.
The foremost B-schools in Europe also focus on the career
development of the students and ensure that they receive
better employment opportunities after graduation. They
conduct periodic job fairs, which help students interact and
learn more about their future employers.
These business schools accept students from around the
globe. They offer every student to learn many international
languages and explore diverse communities. This provides
an additional advantage to the students as they get
acquainted with different languages and cultures, which
eventually comes in handy when they plan to explore
employment and business opportunities in various
countries.
The renowned business schools often have smaller class
sizes. It benefits the students in many ways because the
professors get better opportunities to focus on the
development of each individual. This helps the students to
gather further information. They can also consult the
professors personally in case of any query or confusion.
Top names in the European business education industry
offer a broad spectrum of business programmes, courses,
and specializations. This provides the students with a
variety of options for their MBA specialization degrees.
These schools constantly update their curriculum as per the
changes in the international job market. They offer course
flexibility, which further helps the students pursue any
degree as per their convenience.
Endowed with various facilities such as low tuition fees,
advanced instructional technology in the classrooms, varied
training and development facilities, these foremost B-
schools in Europe are changing the way education is
perceived. They are changing the face of management
education while making a major impact on global business
education.
With the objective of presenting you with some of the most
celebrated B-schools, this issue of The Knowledge Review
presents to you the ‘Best B schools in Europe (Volume 2)’.
In this issue, we have curated some of the most decorated
B-schools, which are presenting thestudents with endless
career opportunities in the business sector while nurturing
them to become tycoons of tomorrow. So, without further
ado, let's delve into this journey of exploring the top
business schools of Europe.
Enjoy reading! T R
Ananda Kamal Das
ananda@insightssuccess.com
Ananda Kamal Das
GISMA
Business School
The Educational Powerhouse that
Trains the Future Titans
C O V E R
S T O R Y
08
C o n t
e n t s
Facilitating International Business
Programs Dynamically
ISG - International
Business School
Business Education for
the 21st Century
Business School
Lausanne
22 36
European Business Education
in the Pandemic World
Changing B-Schools
5 reasons why Europe is home to
Leading B-Schools in the World
Business Education Insights
30
40
Art
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Assisting Editor
Contributing Writer Vinayak Ghorpade
Ananda Kamal Das
MAY, 2021
Abhishaj Sajeev
URL
Name of the Institution Brief
Antwerp
Management School
gisma.com
For the past 60 years, Antwerp Management
School has been at the forefront of innovation,
transformation, entrepreneurship, and
ecosystems
Business School
Lausanne
coburg-university.de
Coburg University of
Applied Sciences, Coburg
cima.ac.cy
The school not only teaches business
administration, but also creates business
administration practice and knowledge
Cyprus Institute
of Marketing
icd.ie
The institute aims to develop, provide, and
maintain the best knowledge programmes at
affordable prices
GISMA Business School
GISMA offers a range of globally-recognized
programmes in partnership with highly-
respected and accredited business schools
isg.fr
SBS Swiss
Business School
tilburguniversity.edu
Tilburg School
of Economics and
Management, Tilburg
ISG Business School
ICD provides high-quality education and
allows students to interact, engage, and
learn
ISG is driven by the mission to grow and
enrich personalities
The school educates the students and helps
them to succeed in their career and to discover
a eld they are passionate about
The school aims to contribute to the
development and transfer of top level
knowledge in all the main elds in business
and economics
University of
Economics, Prague
vse.cz/english/
The university aims to provide both Czech
and foreign students with excellent higher
education facilities
ICD Business
School Dublin
sbs.edu
antwerpmanagement
school.be/en
The university prides itself as a place of
intellectual and cultural exchange
bsl-lausanne.ch
C O V E R
Best
Business Schools
in Europe
S T O R Y
2021
GISMA
Business School
The Educational Powerhouse that
Trains the Future Titans
Too many good ideas of the
world die because they lack a
business mind behind them.
Passion, creativity and innovation are
one thing, but the lack of proper
business training can deter you from
providing tools to help you recognise,
identify, and pay attention to
opportunities and value.
There are many business schools
sprouting up every year, but most of
them sorely lack the tools, resources,
knowledge and conviction to train
strong business minds. They
increasingly construct wonderful
models of a non-world. And when the
students graduate from these schools,
they find the real-world business issues
facing
industries and
economies as a whole.
A well-trained business mind can
inspire others by turning ideas into
value generating systems and
ecosystems, creating platforms for
value creation. A strong business-
oriented perspective can see things for
what they are truly worth and what
they can be, exploring the art of the
possible. Your business can be a by-
product of fulfilling your purpose.
Having a foundation in business can
help students become remarkably
strong-headed and marketable
individuals, aiding with their job
search and more effectively the
job/position they end up accepting.
Fortunately, there is a school in
Germany that combines a culture of
fortuitous business
discipline with an ethic
of entrepreneurship to train
business-oriented individuals
who embody great performance.
Welcome to GISMA Business School!
Since its establishment in 1999,
GISMA Business School has paved the
way for talented and skilled individuals
to develop tech-driven and innovative
solutions to some of the biggest
challenges in the business world. With
its goals in mind, the institution
continues to expand and grow, helping
students from across the globe to
pursue their dreams and succeed.
GISMA awards both undergraduate
and postgraduate degrees, and is also
trusted to deliver degrees from some of
the top academic institutions across
Europe. GISMA is also known as one
of six business schools in Germany
accredited by the prestigious AMBA
(Association of MBAs) which
represents innovation and excellence in
education – an honour shared by only
2% of all business schools worldwide.
Since 1999, GISMA Business School
has expanded and grown significantly,
The programmes
range from artificial
intelligence and data
science to business
management and
digital marketing.
Whether you are
looking to feed your
entrepreneurial mind,
or seeking to build the
next generation of
intelligent systems,
you are bound to find
a course that suits
your needs
and now has 5 locations across
Germany and in London. Additionally,
through a range of partnerships with
schools including the triple-accredited
Grenoble Ecole de Management, The
University of Law and Kingston
University, GISMA has expanded its
selection of programmes providing
more students with the opportunity to
pursue their career ambitions.
In 2021, GISMA Business School
expanded into its brand-new flagship
GISMA Berlin-Potsdam Campus. With
the new campus, the GISMA portfolio
is extending to include programmes
such as data science and artificial
intelligence, all awarded directly by
GISMA Business School. These
programmes allow students to become
even more appealing to the evolving
demands of the job market.
Since all degrees are taught in English,
GISMA attracts a diverse array of
students from across the world and
encourages a global, expansive
approach when it comes to students’
education and future career.
The GISMA Way
GISMA educates individuals to be
leading members of the global business
community. The institution stands for
practice-oriented and inspiring
management education that enables
students to be engaged in life-long
learning and synergising relevant
academic science and practice.
GISMA strongly values diversity in the
backgrounds, ideas, strengths, interests
and experiences of its students, faculty,
and staff. It cooperates with a network
of globally operating organisations in
business and higher education and
supports the business community in its
internationalisation and change
processes by preparing students for the
global and regional (German) business
community.
The expert faculty and staff are
passionate about creating the leaders of
tomorrow. Having experienced
business in the real-world, they
understand how academic theory
relates to real-world conditions and
this comes across in the delivery of
their teaching in order to prepare
students for the ever-changing business
world after they graduate.
At GISMA Business School, students
are supported in their pursuit to secure
internships and job opportunities in
Germany. With the sprawling campus,
GISMA’s students have access to
numerous employers from the world’s
biggest tech firms as well as a range of
start-up companies. Cooperation
between GISMA and employers has
enabled students to find exciting job
opportunities and work on
collaborative projects.
Rising to the Challenge
Out there, a digital revolution is
occurring in all areas, and with the
view of this, GISMA wants to equip
young professionals with exactly the
right skills for these jobs of the future.
Almost every job will be affected.
Some jobs will disappear entirely. New
jobs, not even thought of today, will
come into being. Human talent though
remains the most important factor.
The future requires courageous
entrepreneurs. Employees with
interface know-how. Specialists for
transformative technologies, inter-
disciplined team players with a sense
of responsibility and leadership,
innovation power and creative
personalities with unique ideas. That’s
why digital key competencies are an
integral part of every single GISMA
study program. In addition, it offers
formats in which to train creativity,
The programmes range from artificial
intelligence and data science to
business management and digital
marketing. Whether you are looking to
feed your entrepreneurial mind or
seeking to build the next generation of
intelligent systems, you are bound to
find a course that suits your needs.
With some of the programme offerings,
you will also have the opportunity to
do an internship or business project or
spend a semester abroad.
All of its programmes are taught in
English, the world’s foremost language
for global business communication.
The Definitive Difference
Ÿ Accredited by the prestigious
AMBA which represents
innovation and excellence in
education. It is only one of six
business schools in Germany, and is
an honour shared by only 2% of all
business schools worldwide.
Ÿ Partnerships with world-leading
business schools in Europe,
including triple-accredited
Grenoble Ecole de Management,
The University of Law and
Kingston University.
Ÿ GISMA offers the added benefit of
free beginner German classes.
Learning the German language will
entrepreneurial spirit, and leadership
skills. The institute doesn't just do
traditional business; business goes with
tech and vice versa.
On its campus in Potsdam, GISMA is
part of the so-called ‘Think Campus’
with start-ups and the SAP Innovation
Center. This neighbourhood means
inspiration, exchange, cross-
fertilization of ideas and networking.
The institute remarks that this is what
the work of the future will look like -
“we no longer think in one box, we are
agile on the move and flexible”.
Undoubtedly, this has a big impact on
its students, who can work in a very
hands-on way in many partnerships.
“In leadership, for example, I don't
think there will be a way back to the
old normal, after Corona,” commented
professor Stefan Stein, the President
of GISMA Business School. He adds:
“the new normal will certainly have
virtual communication and teams that
are scattered in home offices and
elsewhere, all over the world. This
creates completely new challenges for
the functioning and management of
such virtual teams, the emotional
agility of the employees, and so on. We
have already incorporated this into our
leadership lectures, which of course
will no longer be lectures, but will be
highly interactive, collaborative
sessions with peer-to-peer learning
elements.”
The Academic Rollout
GISMA offers a range of accredited
postgraduate and undergraduate
programmes, MBAs, language classes,
a university placement programme and
executive courses with a focus on
teaching practice-oriented skills in
digital transformation, business, and
technology. The institute aims to
prepare students for the fast evolving
digital revolution.
We stand for practice-oriented
and inspiring management
education that enables students to
be engaged in life-long learning
and synergising relevant academic
science and practice.
Stefan Stein
President
Whichever channel our students want to use,
we want to equip them with future-proof
skills to make them highly sought-after
employees
boost employment prospects and
help students stand out to
employers who value strong
communication skills. It will also
help students connect with their
German classmates and interact
with the locals.
Ÿ GISMA cooperates with a network
of globally operating organisations
in business and higher education
and supports the business
community by preparing students
for the global and regional
(German) business community.
Ÿ Benefit from excellent student
services such as a dedicated Career
Centre, visa support and
accommodation team. The
dedicated staff and here to make
sure you have the best possible
student experience studying with
them.
Ÿ Scholarships and flexible payment
plans available so students can
focus on their education without the
stress of worrying about their
finances.
Ÿ Study in an international student
cohort. The alumni of GISMA
represent over 40 nationalities.
Discover, thrive and build your
network in the diverse international
environment.
Ÿ In addition, students have the
opportunity to utilise GISMA’s
committed careers centre which can
help them with anything from
writing a CV and applying for jobs,
to practising their interview
technique. With the support of
GISMA’s Career Centre, some of
the students have gone on to work
for companies such as Zalando,
Uniqlo, Delivery Hero, Wayfair and
Siemens.
The Cultivated Leader
Professor Dr. Stefan Stein is the
President of GISMA Business School
There is a school in Germany
which combines a culture of
fortuitous business discipline
with an ethic of entrepreneurship to
train business-oriented individuals
who embody great performance.
Welcome to the GISMA Business
School!
as well as a member of the Board of
Governors for the University of Europe
for Applied Sciences. He served
previously as the Rector of the
University of Europe for Applied
Sciences and has held various positions
within the university as professor of
‘finance and asset management’, Vice-
Rector for academic affairs and
founding Dean of the Department of
Economics.
His expertise spans studies for
ministries, banks, and insurance
companies. He is a corporate trainer
for fintech and banking regulation. He
coaches supervisory board members.
Prof Stein holds a doctorate in
economics and was Managing Director
of the renowned institute for ‘banking
and finance’ at the Ruhr University
Bochum for more than 13 years. He is
a member of the supervisory board of
the consulting firm Moore Stephens
Naust AG. He is also a member of the
university council at Shanghai
Polytechnic University.
Achievements and Accolades
Ÿ GISMA Business School was
awarded 'University of Applied
Sciences' status, having received
official state recognition by the
Federal State of Brandenburg in
Germany.
Ÿ As a University of Applied
Sciences, GISMA is entitled to
award bachelors’ and masters’
degrees. This recognition grants
GISMA degree awarding powers
and the opportunity to launch its
Hochschule – a tertiary education
institution with a focus on teaching
practice-oriented skills in digital
transformation, business,
technology and agribusiness.
Ÿ A brand new state-of-the-art
campus opening in 2021 in
Potsdam, will be located near the
Innovation Centre of SAP, one of
the world's largest enterprise
software companies. Students will
benefit from the proximity with the
SAP Centre and Potsdam's network
of industry leaders.
Ÿ It also benefits from AMBA
accreditation, which was awarded
for the global MBA. The
prestigious AMBA accreditation
represents innovation and
excellence in education.
Ÿ GISMA Business School also has a
long history of working with
partner universities in Europe and
has been trusted to deliver partner
programmes accredited by AACSB,
AMBA, EQUIS, and EPAS.
Adapting to the changing times
The Covid-19 outbreak presented an
unprecedented challenge for the entire
global community, as it did for GISMA
Business School. Although the entire
team of the institute have achieved a
tremendous accomplishment here; they
had to change their entire business
model in just a few days. Within a very
short time, the classrooms were set up
virtually, training of teachers and
service staff, exams took place online,
and the entire university took place
virtually.
“Today we can say, the virus did not
slow us down! The virus didn't slow
our students down. We even took
advantage of the situation,” added Prof
Stefan Stein.
In the real world, politics, businesses
struggle with how to manage their
operations under the conditions of the
pandemic. How to lead teams,
maintain engagement, and ensure
optimal work-life balance virtually?
How to run a business when all the
knowledge and teaching is in the air?
At GISMA, the students instead gained
exactly that piece of knowledge
through an additional learning
experience. Consultation hours via
video calls were arranged and carried
out much faster. Students learned how
to study across time zones and with
fellow classmates even across
continents. They all got accustomed to
what the real challenges were in
working together as a team, virtually,
and learned how to get across these
challenges. It was truly a global class
experience.
The institute even welcomed students
and employers as virtual avatars to
GISMA Business School Employers
Day. No conventional job fair at all,
again: bridging continents, time zones,
cultures, environments and roles in the
virtual space. Even though an event
like this in the ‘normal world’ thrives
on personal exchange and networking,
the entire team was very pleased to
come together digitally in the ‘new
normal’ and offer new opportunities to
ensure student employability.
The library is going to become the
smartphone. In light of this, GISMA
wants to give its students a whole new
library experience, similar to what
Spotify offers in terms of music for
scientific literature, which is then
directly linked to the online materials
for the lectures.
“As a result, covid has fuelled our
strategy shift. We offer places, virtual
and physical ones that enable the
fastest/best skill acquisition through
technology, setup, environments and
the right people. Whichever channel
our students want to use, we want to
equip them with future-proof skills to
make them highly sought-after
employees,” concluded the stalwart
founder, Prof. Dr Stefan Stein.
Digital key
competencies
are an integral
part of every
single GISMA
study program.
In addition, it
offers formats
in which to
train creativity,
entrepreneurial
spirit and
leadership
skills
Talking about the class
experience, the interactive
attitude of the professors and
students made me learn a lot
more, not just about familiar
markets but also markets I have
little or no prior knowledge of. The
discussions were always
interesting and with a very
international class; one could see
and address a topic from
different perspectives. The
highlight of the course, for me,
was the entrepreneurial class,
where I had to work with my team
on solar projects in Nigeria. Every
day and in my job, I try to apply
these lessons to real-life
problems and bring solutions to
my customers. Overall, I would
say it was a worthy investment
decision for me, and I hope to
keep reaping the benefits of it as
much as I can
I am very thankful to GISMA
and especially to its Careers
Centre for paving the path
to my career. Although I
gained deep knowledge
from regular lectures, it was
the workshops organised by
the Careers Centre which
gave me full confidence and
prepared me for the
German job market. After
attending the résumé and
cover letter workshop, I
drafted a German résumé,
which was the key that
opened many doors within
the German jobs market.
Every month, we had
something useful organised
by our Careers Centre like
alumni talks, public
speaking, role play, mock
interviews and salary
negotiation workshops
- Rebecca
MBA Student
- Narendra
MBA Student
Alumni Testimonials
BUSINESS EDUCATION FOR THE 21ST CENTURY
has a form of tailor-made offering, be it
a wide variety of Capstone options for
their Masters, a double-degree option
in collaboration with the University of
a Bachelor to a Doctoral Level, with a
st
focus on Global Mega Trends, 21
Century Skills, Sustainability, and an
Entrepreneurial Mindset. Each degree
Learning is a never-ending
journey. Business School
Lausanne (BSL) offers
Business Administration courses from
Sept 2021 | 22 | www.theknowledgereview.com
Dublin for their Bachelors, or a part-
time offering for Executive MBAs so
they can pursue studies while
remaining full-time employees.
The business school is set close to the
Swiss Federal Institute of Technology
Lausanne (EPFL) (ranked 43 in
universities worldwide in 2021) and
the University of Lausanne (UNIL). It
fosters the dialogue between theory
and practice in research, teaching, and
learning to offer impact-oriented
curricula with a personalized approach
to Swiss and international students.
“We provide Business Education up to
Swiss standards to Swiss and
international future or proven business
professionals in Switzerland and
abroad,” says the faculty at BSL.
The school offers co-working spaces, a
media studio, an incubator, an external
lounge, a reading room, and a fully
online learning environment. The
positioning of BSL is as a private
boutique business school that focuses
on digital transformation, current
economic trends, changes in societal
structure, and environmental concerns.
Students from sixty nationalities go on
about joining its experienced faculty in
a co-creative approach to learning.
BSL’s faculty is comprised of
individuals who practically apply what
they teach, ensuring students are taught
the most cutting-edge business
thinking. “We are committed to
creating a personalized and focused
learning experience and insist on
keeping our classes small, so each
student can truly participate in seeking
new ideas for measuring the role and
impact of business today,” conveys
BSL’s faculty.
The school endeavours to create a
space where all its students, professors,
staff, researchers, and stakeholders,
feel free to come together, ask
courageous questions and maximize
solutions through values that matter, all
the while tackling issues for the
common good. “We teach our students
big picture thinking, so they are able to
develop innovative cross-sector
solutions, which we believe will help
them to realize their true potential in
whatever avenue of business they
choose to pursue,” adds further its
faculty members.
BSL fosters Research-and-Practice-
Informed Judgement and Ethical
Behaviour. It trains professionals as
Life-Long Learners and Principled
Researchers. The school’s Philosophy
of Business Education is centred on its
graduates. Its four-dimensional project
for them is crafted on Unique Talent
Advantage, Expertise, Learnings, and
Impact. BSL graduates are principled
doers, with a unique ability in bringing
business transformation.
Its students excel in upscaling
sustainable businesses and promoting
entrepreneurship. BSL Graduates
display proven and innovative business
skills that are hard in nature. They
foster and nurture a deep knowledge of
the megatrends in business that shape
the world today and have a strong and
developed entrepreneurial mindset.
When it All Began…
Founded by entrepreneur Dr John
Hobbs in 1987, the Lemania Swiss
Group of Schools (LSGS) took interest
in Business School Lausanne (BSL) in
its early stages as it was the first school
offering an MBA, to be accredited by a
US Accreditation board. LSGS,
founded in 1908, is backed by three
generations of educational history.
Their entrepreneurial leadership and
mindset development throughout
generations has been a continual
driving factor for the success of BSL.
Honorary degrees have been awarded
to predominant changemakers over the
years as BSL scrupulously searches for
personae who not only mirror the
vision and values of BSL but also are
positive drivers as leaders in societal
change for good.
For every degree offered at BSL, the
school focuses on a personalized
education for global impact.
Personalized education has, at BSL, a
double bottom line. “We have a
personalized approach to what we are
teaching and to how we are teaching
it,” conveys the team at BSL.
The school wants all its students to
have the capacity to understand and
address today’s and tomorrow’s
challenges in business and society.
“Our graduates are doers who can
change the way business is done,
whenever it is needed, to have a more
significant impact on their future
professional roles,” the team adds
further.
To achieve this goal, BSL’s teaching is
built around three main pillars:
●  The transfer of the most up-to-date
business knowledge adapted to the
evolutions of business operations
and strategy in a globalized and
digitalized world.
●  The understanding of the
implications on all businesses of
At Business School
Lausanne, not only do
we teach Business
Administration,
we create Business
Administration practice
and knowledge!
“
Best Business Schools in Europe Vol. 2
www.theknowledgereview.com | 23 | Sept 2021
major global megatrends, shaping
business transformation today:
Sustainability, Artificial
Intelligence and Digitalization.
● The development of students’
entrepreneurial mindset and skills,
which they will need to become
doers and be able to take action to
have the most significant possible
impact in their future roles in
business.
Dynamics of BSL
BSL considers the individual talents,
interests, and situations of its students,
by adopting a specific approach
towards personalized education. “We
have a personalized approach as to
what we are teaching and as to how we
are teaching it,” claims the faculty at
BSL.
How are they teaching?
Well, BSL offers flexible and
individually curated study plans to
match each student’s personal
transformation and career progression
goals. The BBA offers 4 intakes a year,
the Master’s multiple Capstone
Experiences, the E/MBA, the chance to
choose between different
concentrations and full or part-time
study plans as well as build a Final
Business project to leverage as a
launching pad for an entrepreneurial
venture or consulting project.
The DBA program matches each
candidate with a personal faculty
supervisor, experienced academically
and professionally in the research area
of the candidate. Students are welcome
to visit the campus to work with their
supervisors, but an on-campus
presence is not mandatory. Its teaching
is concentrated on a period of two weeks yearly, and its Doctoral
Acceleration weeks help candidates
accelerate their research.
Furthermore, regarding the DBAs,
BSL has its own Research Centre on
Business Transformation which
provides a direct influence on the
content of the complete suite of
programs. Agile management of the
curricula makes for easy integration of
new topics. For example, in 2021 the
school revamped its ESG/Sustainable
Finance offering. Experiential learning
such as real-life projects have an on-
site incubator for entrepreneurial
projects by students.
There is an entrepreneurial project
embedded in the Executive Education
program. Also, there is an
For every degree
that we offer at
BSL, we focus on
personalized
education for
global impact.
“
Dr. David Claivaz
(CEO of Lemania Swiss Group
of Schools  Acting Dean)
Sept 2021 | 24 | www.theknowledgereview.com
• Global Impact of BSL •
Education for global impact in our di erent programs means that:
At the BBA level – ACQUIRE
At the BBA level, we help students acquire the business skills, the entrepreneurial mindset and the
understanding of the megatrends shaping today’s world to help them contribute to making an impact in
business.
At the MASTER level – MASTER
At the Master’s level, we want our students to master the business skills, the entrepreneurial mindset and
the understanding of the megatrends shaping today’s world to enable them to initiate an impact in
business.
At the MBA level – IMPROVE AND USE
At the MBA level, we help our experienced professionals by improving and using their business knowledge
combined with their business expertise and know-how to have the highest possible impact on the
transformation of a specific business.
At the DBA level – CREATE
At the DBA level, we help senior professionals create new business knowledge and new business practice
in the form of frameworks, methods or tools to impact the transformation of a whole industry.
entrepreneurial mindset development -
a ‘test, try, and fail fast and pivot’
culture. BSL is rich with courses
offering examples in Innovation 
Organizational Design, Data Science,
Machine Learning and AI in Business,
Business Transformation towards
Sustainability, and Digital Business
Transformation.
“Our goal is to make sure that our
students understand the business world
they are entering in, or they are
evolving in, as well as its current and
future challenges and to equip them
with the thinking, the mindset and the
tools they need to contribute to and
master those challenges,” confirms the
faculty at BSL.
In an increasingly quickly changing
business world and business
environment, the school’s programs
need to be adapted every year to
consider the new realities and
challenges the businesses are facing.
Mr. Philippe Du Pasquier
(President of the board)
Dr. Dominique Bourqui
(Chief Academic Officer 
Director of the Doctoral School)
www.theknowledgereview.com | 25 | Sept 2021
Personalized Education
Streamlined
At the BBA level, personalized education
means:
What we are teaching: Our students are exposed
to all dimensions of business, and thus can
express the variety of all their individual talents.
How we are teaching: We o er 4 di erent
intakes, optional internships, experiential learning
for up to two semesters.
At the MASTER level, personalized education
means:
What we are teaching: Our students have topical
concentrations they can choose from:
Entrepreneurial Leadership or Finance.
How we are teaching: We o er 4 di erent
intakes with a full semester based on
experiential learning through an internship, an
entrepreneurial project, or a thesis.
At the MBA level, personalized education
means:
What we are teaching: Our students have topical
concentrations they can choose from:
Sustainable Business or Business Transformation
 Entrepreneurship.
How we are teaching: We o er 2 di erent
intakes with the possibility to follow the program
in full-time or part-time and a quarter of the
credits is based on experiential learning through
a personal project.
At the DBA level, personalized education
means:
What we are teaching: Our students work from
the very beginning of their research with a
dedicated Thesis Supervisor. They receive
personalized feedback on their research from
other faculty from our Doctoral School during
our Doctoral Acceleration weeks. They benefit as
well from one-to-one coaching sessions during
their Doctoral Journey, with the Executives of the
doctoral school.
Dr. Agnieszka Kapalka
(Deputy Academic Officer)
Dr. Mouna Chaari
(Deputy Academic Officer)
Sept 2021 | 26 | www.theknowledgereview.com
Accreditations  Rankings
▶ ACBSP First in Europe
▶ AACSB (upcoming)
▶ CEO Magazine - MBA Ranking (MBA - Tier One,
EMBA - 20th  DBA Premier o ering)
▶ Ranked #2 for its Master of International
Business (MIB) and #4 for its Master of Business
Administration (MBA) in the QS Global Business
Masters and MBA Rankings 2019
▶ DBA ranked 2nd out of 58 European Executive
and Doctoral Programs by the EU Commission
Members
▶ GRLI
▶ EFMD
▶ EDBAC
▶ AACSB
▶ Swiss Sustainable Finance
▶ PRME
▶ Global Compact
▶ 50+20
▶ Swiss Federation of Private Schools
Traditional
Project
Management
OR SCRUM
Which one is Efficient
and creating demand for
certified professionals?
Mr Paul is an engineer-MBA turned educator. He
is well known in the international education
sector in Australia. Mr Paul started a vocational
education facility in 1999 in Sydney which later
expanded to Queensland and Northern Territory
offering programs both in UG and PG.
He is amongst few certified Scrum Trainers in
Australia and has attained multiple
qualifications in Scrum, Agile, Prince2, and ITIL
i.e., Scrum Foundation Certified (SFC™), Scrum
Master Certified (SMC™), Scrum Product Owner
Certified (SPOC™), SCRUMstudy Agile Master
Certified (SAMC™), Six Sigma Yellow Belt (SSYB),
PRINCE2® Foundation and Practitioner Certificate
in Project Management, ITIL® (Foundation), ITIL®
Intermediate Certificate in IT Service Operation.
Mr Paul is working with CIM academic board for
submissions to Australian Department of
education to add SCRUM as compulsory subject
as part of UG and PG qualifications be to part of
academic curriculum in CIM new proposed
programs.
About the Author
Mr Gajinder Paul
Director
Canterbury Institute
of Management/Scrum
Certified Trainer (SCT™))
Sept 2021 | 28 | www.theknowledgereview.com
As outlined by leading Scrum Certification
organization, including Scrum Study traditional
project management emphasizes on conducting
detailed upfront planning for the project with higher priority
for fixing the scope, cost, and schedule - and managing
those parameters. Whereas, Scrum encourages data-based,
iterative decision making in which the primary focus is on
delivering products that satisfy customer requirements.
I, being certified both in Traditional PM techniques in
MBA/other certifications and Scrum, can visualize the
differences very well in practical work.
Scrum can deliver the greatest value in the shortest time,
Scrum promotes prioritization and Time-boxing over fixing
the scope, cost, and schedule of a project. An important
feature of Scrum is self-organization, which allows the
individuals who are actually doing the work to estimate and
take ownership of tasks.
Several organizations around the globe are accepting Scrum
as a primary project management framework for their
projects, especially when they operate in a dynamic
business environment.
What is Scrum?
Scrum was formulated as a faster, more flexible way to
deliver the greatest value in the least amount of time. It is
one of the most popular Agile development methods.
Scrum project management is rooted in Agile methodology,
which is a framework in which small teams carry out the
incremental and iterative delivery of a product. This
informative and easy-to-read article explores similarities
and differences between scrum project management and
classic project management.
The Scrum method includes 5 elements:
1. Time-boxed sprints
2. Sprint planning meetings
Astute Thoughts
3. Daily standup meetings
4. Transparent, visible tracking
5. Sprint review  retrospective
War on Agile Talent
With more organizations looking to enable enterprise
agility, there will be a greater demand on talented
individuals and teams who have prior experience in this
way of working. People with previous experience, in
particular those who have seen what works and what
doesn’t in different contexts, is critical to the success of an
agile transformation. As confirmed by many at the 2018
Business Agility conference globally, organizations are
already seeing the ‘war on talent’
Reference: Business agility conference Dr. Jon Younger and
Dr Norm Smallwood
The figure below shows that Scrum is increasingly being
applied outside of the traditional IT industry in any
organization sizes. Because of the ever-evolving technology
and ever-changing socio-economic conditions, project
management needs a framework like Scrum, which is
highly adaptable and change-friendly.
Reference: https://www.oladeconsulting.com/scrum.html
https://hbr.org/2018/05/agile-at-scale
Scrum-certified professionals help organizations with
improved level of project management that leads to
increased ROI. Scrum is being used in most Fortune 500
companies.
If you are student or a working professional, having scrum
certification can increase chances of career enhancement
that is why it is highly recommend adding it in your
resume.
www.theknowledgereview.com | 29 | Sept 2021
Europe, home to some of the leading
business schools in the world.
Business schools in Europe have made
their presence felt across the world.
They have excelled in training and
presenting the experts in business
management for many multinationals.
Europe despite being a small market
compared to Asia and America is home
to many business hubs in the world.
The speciality about these business
hubs is that each business focuses on
profit but in a completely different
market, providing a completely
different experience. This developed
the need for diverse business schools
that prepared practical and visionary
In this highly commercial world, a
master’s degree in international
business is what every business
around the world demands. Companies
need business experts who understand
the business insights effortlessly. There
are many business hubs in the world
but all the eyes in the end land on the
European markets. This has made
5
B-Schools
reasons
Europe
is home to
Leading
World
why
in
the
Sept 2021 | 30 | www.theknowledgereview.com
Business Education Insights
www.theknowledgereview.com | 31 | Sept 2021
business leaders. Over the years,
business schools in Europe have done
exactly that and some of them are the
leading business schools in the world.
So, what made Europe home to some
of the leading business schools in the
world? Well, here are 5 reasons that
made Europe home to some of the
leading business schools in the world.
1. Home to some of the world’s
biggest economic centres
Europe is a small continent yet is home
to some of the biggest economic
centres of the world. London, Paris,
Madrid, Munich, Barcelona,
Stockholm, Berlin, Milan, Rome, are
some of the many economic centres.
This created a need for understanding
businesses for thriving and surviving.
The need of understanding business
needs according to the economic
centres resulted in business schools
being more flexible and spread across
Europe.
European countries like the UK, Spain,
Germany, France, Italy, not just attract
business from all over the world, but
also have diverse cultures, history and
art. This makes it a perfect place for
students to study business learning
from the depths of the business centres.
2. The uniqueness of European
business school
European business school offers many
courses for students to study business.
Many majorly focus on MBA and
International Business master’s
degrees. The uniqueness of the
European business schools is that
depending on the country and the
school, the style of teaching changes.
For example, business schools in
France are specialised in the fashion
business and luxury goods. Whereas,
business schools in Spain focus on
entrepreneurship, innovative teaching
style and conducting business for profit
which will develop the community.
Along with the basic requirement of
business, different business schools in
Europe provide different speciality.
This has made business schools unique
and has attracted students from all over
the world.
3. Complete student experience
When students opt to learn the business
for higher studies, European leading
schools provide everything for a
complete business experience. The
business schools’ teaching and learning
programs revolve around students.
Students being at the core of every
program that the schools offer, helps
them to become aspiring and pragmatic
business leaders of the world.
Along with that multinational
companies often choose students with
exposure to European markets. This is
because of the huge economic market
that Europe has. European business
schools have excellent academics that
indulge students in the depths of
diverse European and world markets.
The complete student experience that
the European schools provide made
them stand out as some of the finest
business schools in the world.
4. Diverse business learning culture
Europe despite being a continent can
be considered as a country with
different countries being different
states. This is the reason many top
business schools in Europe have such a
diverse culture, history, and art. Due to
the business links being interlinked and
connected, business schools offer
learning cultures that originated in
their country but are applicable for all
the industries.
The unique learning system that has
evolved around business and indulging
students into it, gives students a
complete business guide. The business
in Europe is interlinked with its
history, culture, art, etc. making the
learning culture more enjoyable and
practical base for the students.
Learning the business of the whole of
Europe made it easier for the business
schools to outshine other schools.
5. European business schools offer
more scholarships and free tuitions
One of the major reasons that business
schools in Europe are leading in the
world is because of the scholarships
and free tuition that it offers to their
students. If you are a resident of the
European Union, then the universities
offer zero tuition costs. Students from
other parts of the world can also opt for
different scholarships and learn the
business from the top business schools
in Europe. This makes Europe a perfect
place for studying business for the
upcoming business leaders.
Some of the leading business schools
that are in Europe are IESE Business
School in Spain; HEC Paris Business
School in France; SDA Bocconi –
School of Management in Italy;
London Business School of England;
and many others spread across the
continent. These business schools offer
diversity, culture, growth rate, etc. for
the students to excel in business
studies. Along with that most of the
leading business schools in Europe
have an employability rate better than
that of any other university in the
world. The geography, history, culture,
and combined efforts of different
countries for flourishing business make
the business schools in Europe some of
the leading business schools of the
world.
Sept 2021 | 32 | www.theknowledgereview.com
Sept 2021 | 36 | www.theknowledgereview.com
Best Business Schools in Europe Vol. 2
www.theknowledgereview.com | 37 | Sept 2021
Sept 2021 | 38 | www.theknowledgereview.com
www.theknowledgereview.com | 39 | Sept 2021
Sept 2021 | 40 | www.theknowledgereview.com
Changing B-Schools
The only hope that the pandemic has
brought in business education sector is
increased importance of distance
learning, and more adaptability (by
institutes as well as by students) of
full-time online learning as an
excellent alternative to no on-campus
(physical) education at all, in case, the
fourth wave forces governments again
to take more drastic measures.
Most business schools have risen to the
insurmountable challenges and adopted
online learning. With the preference to
safety-first measures, B-schools have
tailored their teaching to ensure
students are able to learn safely,
recognizing that online learning is the
future of business education. Though,
many B-schools will not completely
abandon on-campus learning in the
long-term, this new dependency on
online learning is undoubtedly going to
remain in the present and post-
pandemic world.
The pandemic is still going on,
with a prediction of fourth
wave, across the fifty-three
countries of Europe, going into the
winter season. The horrendous times
have severally impacted every aspect
of life in general, including education.
And speaking especially of business
education, the situation is chaotic, with
many campuses completely shut, while
many others half-open, half-closed.
The entire scenario looks
unimaginable.
European
Education in
the
Pandemic
World
Business
www.theknowledgereview.com | 41 | Sept 2021
The operational shift provides
European B-schools with opportunities
to entice new students with this option
of flexibility, who wishes to study with
the best institution, irrespective of their
physical constraints, without bothering
about them.
To do this, one area all the B-schools
must focus on is their media,
communication, and public relation
(PR) strategy. They can highlight their
technologically equipped education
models and courses along with their
upskilled and expert teaching faculties,
and they can also tap hitherto untapped
geographics. Furthermore, they can
educate the potential students about the
value of their online programmes by
combining presently studying students
and alumni stories.
Virtual Learning: EdTech Boom
As per the new report by Association
of MBAs (AMBA) and Business
Graduate Association (BGA),
percentage of B-Schools using Virtual
Classrooms have increased from 51%
(at the end of 2020) to 75% by October
2021.
Out of 171 B-School leaders surveyed,
the report found out that 84% wished
to keep the new technology even after
the pandemic. Also, 67% of the
respondents said that they will keep
investing in EdTech.
While according to 82% of the
respondents’, learning flexibility is
vital for the future of business
education, hence, over the next two
years, they want to invest more in
EdTech. While 83% of B-school
leaders revealed that the bulk of this
funding is and will be done for MBA
programmes.
Virtual classrooms and online learning
platforms are effective as per 92% of
the respondents. In the present too,
virtual and hybrid classroom
development are B-schools’ main
priority, and around 25% of schools
have already implemented virtual
reality (VR) tech into their digital
learning environments.
Demonstrating the many benefits of
digital or online learning, 74%
respondents stated reduced travel time
for students as a major advantage.
While 70% of them talked about
increased opportunities for
international collaborations, 66% told
that digitally recording the sessions
was an added benefit. Also, 61%
respondents believed that online
teaching was as effective or more
effective than on-campus teaching.
The European MBA Job Market:
Hope Remains
According to data put forth by
Broadbean Technology, one of the
largest networks of job-boards
worldwide, in the Netherlands’s
pharma sector, vacancies at the end of
May 2020 were up by 41% compared
to the same time a year ago, and in
financial services they were up by
65%.
In France, IT sector vacancies were up
by 13% at May end as compared to the
previous month and by the start of
June, in pharma sector, vacancies were
increased by 11%.
And, in Germany, by mid-June,
pharma industry’s job vacancies
increased by 52% and financial
industry’s vacancies were up by 26%.
According to the career advisors from
B-schools across Belgium, France,
Germany, Italy, Netherlands, Spain,
and Switzerland, the sectors which
look promising for MBA job aspirants
are healthcare and pharma, e-
commerce, banking, fintech and
telecommunications.
Similarly, despite the uncertain times
of present and post pandemic world,
businesses across all sectors have
learned their lessons and they will not
stop hiring and reassured the B-school
leaders that they will continue
recruiting as planned.
Many of the European B-Schools have
been preparing their students for the
digital environment they are going to
face in the technologically advanced
professional world, working to ensure
that their students will be techno-savvy
by the time they join their new roles.
Alumni Networks: A Timely Help
The pandemic has reaffirmed European
B-schools to value their alumni
networks with renewed passion.
During these turbulent times, such
networks play a crucial role in keeping
the momentum going.
It is reassured by the B-school leaders
(from countries like Switzerland) who
revealed that one of the reasons for
European MBA jobs market’s
resilience was the incredible role
played by alumni in supporting current
MBAs by finding placements.
All in all, European B-schools have
learned their lessons from the
pandemic. They have changed their
perspective, style of functioning and
approach to the education. They are
focusing more on an all-inclusive, safe,
and smart way for teaching and
learning. The transformation is
imperative, and it will continue long
even after the pandemic is over.
Sept 2021 | 42 | www.theknowledgereview.com
Best business schools in Europe Vol.2
Best business schools in Europe Vol.2
Best business schools in Europe Vol.2
Best business schools in Europe Vol.2

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Best business schools in Europe Vol.2

  • 1. S A M P L E www.theknowledgereview.com Best Europe 2021 Business Schools in GISMA Business School The Educational Powerhouse that Trains the Future Titans European Business Education in the Pandemic World Changing B-Schools 5 reasons why Europe is home to Leading B-Schools in the World Business Education Insights OCTOBER Issue -01
  • 2.
  • 3.
  • 4. EDITOR’S NOTE While enrolling in a European business school, students may think they might be posh, sophisticated, and even far-fetched. However, one must never forget that Europe is known for maintaining global standards for business education. These schools are renowned for providing the best possible education, which shapes the careers of future business leaders. These schools are world-renowned for their in-depth course curriculum and hands-on teaching-learning methods. This, in turn, provides students with global exposure to the business world and shapes them into furnished business professionals. With an objective to give the students a clear picture of the changing business world, these B-schools provide excellent internship options. This helps the students understand what is happening in the world outside the classroom boundaries. While studying in these schools, students develop a broader perspective of the corporate world and experience how it feels to be a part of a corporate giant. Real-life challenges and situations presented during internships and industry EXPLORING THE GURUS OF TOMORROW’S BUSINESS LEADERS
  • 5. visits allow students to develop skills that would help them to prepare for the formidable business world. The foremost B-schools in Europe also focus on the career development of the students and ensure that they receive better employment opportunities after graduation. They conduct periodic job fairs, which help students interact and learn more about their future employers. These business schools accept students from around the globe. They offer every student to learn many international languages and explore diverse communities. This provides an additional advantage to the students as they get acquainted with different languages and cultures, which eventually comes in handy when they plan to explore employment and business opportunities in various countries. The renowned business schools often have smaller class sizes. It benefits the students in many ways because the professors get better opportunities to focus on the development of each individual. This helps the students to gather further information. They can also consult the professors personally in case of any query or confusion. Top names in the European business education industry offer a broad spectrum of business programmes, courses, and specializations. This provides the students with a variety of options for their MBA specialization degrees. These schools constantly update their curriculum as per the changes in the international job market. They offer course flexibility, which further helps the students pursue any degree as per their convenience. Endowed with various facilities such as low tuition fees, advanced instructional technology in the classrooms, varied training and development facilities, these foremost B- schools in Europe are changing the way education is perceived. They are changing the face of management education while making a major impact on global business education. With the objective of presenting you with some of the most celebrated B-schools, this issue of The Knowledge Review presents to you the ‘Best B schools in Europe (Volume 2)’. In this issue, we have curated some of the most decorated B-schools, which are presenting thestudents with endless career opportunities in the business sector while nurturing them to become tycoons of tomorrow. So, without further ado, let's delve into this journey of exploring the top business schools of Europe. Enjoy reading! T R Ananda Kamal Das ananda@insightssuccess.com Ananda Kamal Das
  • 6. GISMA Business School The Educational Powerhouse that Trains the Future Titans C O V E R S T O R Y 08 C o n t
  • 7. e n t s Facilitating International Business Programs Dynamically ISG - International Business School Business Education for the 21st Century Business School Lausanne 22 36 European Business Education in the Pandemic World Changing B-Schools 5 reasons why Europe is home to Leading B-Schools in the World Business Education Insights 30 40 Art icles Traditional Project Management OR SCRUM Which one is Efficient and creating demand for certified professionals? Astute Thoughts 28 CXO
  • 8. People behind this edition Editor-in-Chief Sumita Sarkar Senior Editor Managing Editor Anish Miller Art & Design Head Visualiser Co-designer Art Picture Editor & Priyanka Rajage David King Paul Belin Rahul Shinde Business Development Executives Business Development Manager Marketing Manager Stella Hill, Olivia Wood, John Mathew Sandra Rich Mary D'souza Digital Marketing Manager Technical Consultants Technical Head Assistant Technical Head Alina Sege Amar, David, Robert Jacob Smile Prachi Mokashi SME-SMO Executives Assistant Marketing Manager Digital Circulation Manager Research Analyst Tanaji Eric Smith Atul, Gemson Amol Wadekar sales@insightssuccess.com The Knowledge Review Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@theknowledgereview.com For Subscription: theknowledgereview.com Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. The Knowledge Review is powered by Insights Success Media and Technology Pvt. Ltd. The Knowledge Review Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@theknowledgereview.com For Subscription: theknowledgereview.com CORPORATE OFFICE www.facebook.com/theknowledgereview/ twitter.com/theknowledgerv Follow us on: We are also available on: Assisting Editor Contributing Writer Vinayak Ghorpade Ananda Kamal Das MAY, 2021 Abhishaj Sajeev
  • 9. URL Name of the Institution Brief Antwerp Management School gisma.com For the past 60 years, Antwerp Management School has been at the forefront of innovation, transformation, entrepreneurship, and ecosystems Business School Lausanne coburg-university.de Coburg University of Applied Sciences, Coburg cima.ac.cy The school not only teaches business administration, but also creates business administration practice and knowledge Cyprus Institute of Marketing icd.ie The institute aims to develop, provide, and maintain the best knowledge programmes at affordable prices GISMA Business School GISMA offers a range of globally-recognized programmes in partnership with highly- respected and accredited business schools isg.fr SBS Swiss Business School tilburguniversity.edu Tilburg School of Economics and Management, Tilburg ISG Business School ICD provides high-quality education and allows students to interact, engage, and learn ISG is driven by the mission to grow and enrich personalities The school educates the students and helps them to succeed in their career and to discover a eld they are passionate about The school aims to contribute to the development and transfer of top level knowledge in all the main elds in business and economics University of Economics, Prague vse.cz/english/ The university aims to provide both Czech and foreign students with excellent higher education facilities ICD Business School Dublin sbs.edu antwerpmanagement school.be/en The university prides itself as a place of intellectual and cultural exchange bsl-lausanne.ch
  • 10. C O V E R
  • 12. GISMA Business School The Educational Powerhouse that Trains the Future Titans Too many good ideas of the world die because they lack a business mind behind them. Passion, creativity and innovation are one thing, but the lack of proper business training can deter you from providing tools to help you recognise, identify, and pay attention to opportunities and value. There are many business schools sprouting up every year, but most of them sorely lack the tools, resources, knowledge and conviction to train strong business minds. They increasingly construct wonderful models of a non-world. And when the students graduate from these schools, they find the real-world business issues facing industries and economies as a whole. A well-trained business mind can inspire others by turning ideas into value generating systems and ecosystems, creating platforms for value creation. A strong business- oriented perspective can see things for what they are truly worth and what they can be, exploring the art of the possible. Your business can be a by- product of fulfilling your purpose. Having a foundation in business can help students become remarkably strong-headed and marketable individuals, aiding with their job search and more effectively the job/position they end up accepting. Fortunately, there is a school in Germany that combines a culture of fortuitous business discipline with an ethic of entrepreneurship to train business-oriented individuals who embody great performance. Welcome to GISMA Business School! Since its establishment in 1999, GISMA Business School has paved the way for talented and skilled individuals to develop tech-driven and innovative solutions to some of the biggest challenges in the business world. With its goals in mind, the institution continues to expand and grow, helping students from across the globe to pursue their dreams and succeed. GISMA awards both undergraduate and postgraduate degrees, and is also trusted to deliver degrees from some of the top academic institutions across Europe. GISMA is also known as one of six business schools in Germany accredited by the prestigious AMBA (Association of MBAs) which represents innovation and excellence in education – an honour shared by only 2% of all business schools worldwide. Since 1999, GISMA Business School has expanded and grown significantly,
  • 13. The programmes range from artificial intelligence and data science to business management and digital marketing. Whether you are looking to feed your entrepreneurial mind, or seeking to build the next generation of intelligent systems, you are bound to find a course that suits your needs and now has 5 locations across Germany and in London. Additionally, through a range of partnerships with schools including the triple-accredited Grenoble Ecole de Management, The University of Law and Kingston University, GISMA has expanded its selection of programmes providing more students with the opportunity to pursue their career ambitions. In 2021, GISMA Business School expanded into its brand-new flagship GISMA Berlin-Potsdam Campus. With the new campus, the GISMA portfolio is extending to include programmes such as data science and artificial intelligence, all awarded directly by GISMA Business School. These programmes allow students to become even more appealing to the evolving demands of the job market. Since all degrees are taught in English, GISMA attracts a diverse array of students from across the world and encourages a global, expansive approach when it comes to students’ education and future career. The GISMA Way GISMA educates individuals to be leading members of the global business community. The institution stands for practice-oriented and inspiring management education that enables students to be engaged in life-long learning and synergising relevant academic science and practice.
  • 14. GISMA strongly values diversity in the backgrounds, ideas, strengths, interests and experiences of its students, faculty, and staff. It cooperates with a network of globally operating organisations in business and higher education and supports the business community in its internationalisation and change processes by preparing students for the global and regional (German) business community. The expert faculty and staff are passionate about creating the leaders of tomorrow. Having experienced business in the real-world, they understand how academic theory relates to real-world conditions and this comes across in the delivery of their teaching in order to prepare students for the ever-changing business world after they graduate. At GISMA Business School, students are supported in their pursuit to secure internships and job opportunities in Germany. With the sprawling campus, GISMA’s students have access to numerous employers from the world’s biggest tech firms as well as a range of start-up companies. Cooperation between GISMA and employers has enabled students to find exciting job opportunities and work on collaborative projects. Rising to the Challenge Out there, a digital revolution is occurring in all areas, and with the view of this, GISMA wants to equip young professionals with exactly the right skills for these jobs of the future. Almost every job will be affected. Some jobs will disappear entirely. New jobs, not even thought of today, will come into being. Human talent though remains the most important factor. The future requires courageous entrepreneurs. Employees with interface know-how. Specialists for transformative technologies, inter- disciplined team players with a sense of responsibility and leadership, innovation power and creative personalities with unique ideas. That’s why digital key competencies are an integral part of every single GISMA study program. In addition, it offers formats in which to train creativity,
  • 15. The programmes range from artificial intelligence and data science to business management and digital marketing. Whether you are looking to feed your entrepreneurial mind or seeking to build the next generation of intelligent systems, you are bound to find a course that suits your needs. With some of the programme offerings, you will also have the opportunity to do an internship or business project or spend a semester abroad. All of its programmes are taught in English, the world’s foremost language for global business communication. The Definitive Difference Ÿ Accredited by the prestigious AMBA which represents innovation and excellence in education. It is only one of six business schools in Germany, and is an honour shared by only 2% of all business schools worldwide. Ÿ Partnerships with world-leading business schools in Europe, including triple-accredited Grenoble Ecole de Management, The University of Law and Kingston University. Ÿ GISMA offers the added benefit of free beginner German classes. Learning the German language will entrepreneurial spirit, and leadership skills. The institute doesn't just do traditional business; business goes with tech and vice versa. On its campus in Potsdam, GISMA is part of the so-called ‘Think Campus’ with start-ups and the SAP Innovation Center. This neighbourhood means inspiration, exchange, cross- fertilization of ideas and networking. The institute remarks that this is what the work of the future will look like - “we no longer think in one box, we are agile on the move and flexible”. Undoubtedly, this has a big impact on its students, who can work in a very hands-on way in many partnerships. “In leadership, for example, I don't think there will be a way back to the old normal, after Corona,” commented professor Stefan Stein, the President of GISMA Business School. He adds: “the new normal will certainly have virtual communication and teams that are scattered in home offices and elsewhere, all over the world. This creates completely new challenges for the functioning and management of such virtual teams, the emotional agility of the employees, and so on. We have already incorporated this into our leadership lectures, which of course will no longer be lectures, but will be highly interactive, collaborative sessions with peer-to-peer learning elements.” The Academic Rollout GISMA offers a range of accredited postgraduate and undergraduate programmes, MBAs, language classes, a university placement programme and executive courses with a focus on teaching practice-oriented skills in digital transformation, business, and technology. The institute aims to prepare students for the fast evolving digital revolution. We stand for practice-oriented and inspiring management education that enables students to be engaged in life-long learning and synergising relevant academic science and practice. Stefan Stein President
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  • 17. Whichever channel our students want to use, we want to equip them with future-proof skills to make them highly sought-after employees
  • 18. boost employment prospects and help students stand out to employers who value strong communication skills. It will also help students connect with their German classmates and interact with the locals. Ÿ GISMA cooperates with a network of globally operating organisations in business and higher education and supports the business community by preparing students for the global and regional (German) business community. Ÿ Benefit from excellent student services such as a dedicated Career Centre, visa support and accommodation team. The dedicated staff and here to make sure you have the best possible student experience studying with them. Ÿ Scholarships and flexible payment plans available so students can focus on their education without the stress of worrying about their finances. Ÿ Study in an international student cohort. The alumni of GISMA represent over 40 nationalities. Discover, thrive and build your network in the diverse international environment. Ÿ In addition, students have the opportunity to utilise GISMA’s committed careers centre which can help them with anything from writing a CV and applying for jobs, to practising their interview technique. With the support of GISMA’s Career Centre, some of the students have gone on to work for companies such as Zalando, Uniqlo, Delivery Hero, Wayfair and Siemens. The Cultivated Leader Professor Dr. Stefan Stein is the President of GISMA Business School There is a school in Germany which combines a culture of fortuitous business discipline with an ethic of entrepreneurship to train business-oriented individuals who embody great performance. Welcome to the GISMA Business School!
  • 19. as well as a member of the Board of Governors for the University of Europe for Applied Sciences. He served previously as the Rector of the University of Europe for Applied Sciences and has held various positions within the university as professor of ‘finance and asset management’, Vice- Rector for academic affairs and founding Dean of the Department of Economics. His expertise spans studies for ministries, banks, and insurance companies. He is a corporate trainer for fintech and banking regulation. He coaches supervisory board members. Prof Stein holds a doctorate in economics and was Managing Director of the renowned institute for ‘banking and finance’ at the Ruhr University Bochum for more than 13 years. He is a member of the supervisory board of the consulting firm Moore Stephens Naust AG. He is also a member of the university council at Shanghai Polytechnic University. Achievements and Accolades Ÿ GISMA Business School was awarded 'University of Applied Sciences' status, having received official state recognition by the Federal State of Brandenburg in Germany. Ÿ As a University of Applied Sciences, GISMA is entitled to award bachelors’ and masters’ degrees. This recognition grants GISMA degree awarding powers and the opportunity to launch its Hochschule – a tertiary education institution with a focus on teaching practice-oriented skills in digital transformation, business, technology and agribusiness. Ÿ A brand new state-of-the-art campus opening in 2021 in Potsdam, will be located near the Innovation Centre of SAP, one of the world's largest enterprise software companies. Students will benefit from the proximity with the SAP Centre and Potsdam's network of industry leaders. Ÿ It also benefits from AMBA accreditation, which was awarded for the global MBA. The prestigious AMBA accreditation represents innovation and excellence in education. Ÿ GISMA Business School also has a long history of working with partner universities in Europe and has been trusted to deliver partner programmes accredited by AACSB, AMBA, EQUIS, and EPAS. Adapting to the changing times The Covid-19 outbreak presented an unprecedented challenge for the entire global community, as it did for GISMA Business School. Although the entire team of the institute have achieved a tremendous accomplishment here; they had to change their entire business model in just a few days. Within a very short time, the classrooms were set up
  • 20. virtually, training of teachers and service staff, exams took place online, and the entire university took place virtually. “Today we can say, the virus did not slow us down! The virus didn't slow our students down. We even took advantage of the situation,” added Prof Stefan Stein. In the real world, politics, businesses struggle with how to manage their operations under the conditions of the pandemic. How to lead teams, maintain engagement, and ensure optimal work-life balance virtually? How to run a business when all the knowledge and teaching is in the air? At GISMA, the students instead gained exactly that piece of knowledge through an additional learning experience. Consultation hours via video calls were arranged and carried out much faster. Students learned how to study across time zones and with fellow classmates even across continents. They all got accustomed to what the real challenges were in working together as a team, virtually, and learned how to get across these challenges. It was truly a global class experience. The institute even welcomed students and employers as virtual avatars to GISMA Business School Employers Day. No conventional job fair at all, again: bridging continents, time zones, cultures, environments and roles in the virtual space. Even though an event like this in the ‘normal world’ thrives on personal exchange and networking, the entire team was very pleased to come together digitally in the ‘new normal’ and offer new opportunities to ensure student employability. The library is going to become the smartphone. In light of this, GISMA wants to give its students a whole new library experience, similar to what Spotify offers in terms of music for scientific literature, which is then directly linked to the online materials for the lectures. “As a result, covid has fuelled our strategy shift. We offer places, virtual and physical ones that enable the fastest/best skill acquisition through technology, setup, environments and the right people. Whichever channel our students want to use, we want to equip them with future-proof skills to make them highly sought-after employees,” concluded the stalwart founder, Prof. Dr Stefan Stein. Digital key competencies are an integral part of every single GISMA study program. In addition, it offers formats in which to train creativity, entrepreneurial spirit and leadership skills
  • 21. Talking about the class experience, the interactive attitude of the professors and students made me learn a lot more, not just about familiar markets but also markets I have little or no prior knowledge of. The discussions were always interesting and with a very international class; one could see and address a topic from different perspectives. The highlight of the course, for me, was the entrepreneurial class, where I had to work with my team on solar projects in Nigeria. Every day and in my job, I try to apply these lessons to real-life problems and bring solutions to my customers. Overall, I would say it was a worthy investment decision for me, and I hope to keep reaping the benefits of it as much as I can I am very thankful to GISMA and especially to its Careers Centre for paving the path to my career. Although I gained deep knowledge from regular lectures, it was the workshops organised by the Careers Centre which gave me full confidence and prepared me for the German job market. After attending the résumé and cover letter workshop, I drafted a German résumé, which was the key that opened many doors within the German jobs market. Every month, we had something useful organised by our Careers Centre like alumni talks, public speaking, role play, mock interviews and salary negotiation workshops - Rebecca MBA Student - Narendra MBA Student Alumni Testimonials
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  • 24. BUSINESS EDUCATION FOR THE 21ST CENTURY has a form of tailor-made offering, be it a wide variety of Capstone options for their Masters, a double-degree option in collaboration with the University of a Bachelor to a Doctoral Level, with a st focus on Global Mega Trends, 21 Century Skills, Sustainability, and an Entrepreneurial Mindset. Each degree Learning is a never-ending journey. Business School Lausanne (BSL) offers Business Administration courses from Sept 2021 | 22 | www.theknowledgereview.com
  • 25. Dublin for their Bachelors, or a part- time offering for Executive MBAs so they can pursue studies while remaining full-time employees. The business school is set close to the Swiss Federal Institute of Technology Lausanne (EPFL) (ranked 43 in universities worldwide in 2021) and the University of Lausanne (UNIL). It fosters the dialogue between theory and practice in research, teaching, and learning to offer impact-oriented curricula with a personalized approach to Swiss and international students. “We provide Business Education up to Swiss standards to Swiss and international future or proven business professionals in Switzerland and abroad,” says the faculty at BSL. The school offers co-working spaces, a media studio, an incubator, an external lounge, a reading room, and a fully online learning environment. The positioning of BSL is as a private boutique business school that focuses on digital transformation, current economic trends, changes in societal structure, and environmental concerns. Students from sixty nationalities go on about joining its experienced faculty in a co-creative approach to learning. BSL’s faculty is comprised of individuals who practically apply what they teach, ensuring students are taught the most cutting-edge business thinking. “We are committed to creating a personalized and focused learning experience and insist on keeping our classes small, so each student can truly participate in seeking new ideas for measuring the role and impact of business today,” conveys BSL’s faculty. The school endeavours to create a space where all its students, professors, staff, researchers, and stakeholders, feel free to come together, ask courageous questions and maximize solutions through values that matter, all the while tackling issues for the common good. “We teach our students big picture thinking, so they are able to develop innovative cross-sector solutions, which we believe will help them to realize their true potential in whatever avenue of business they choose to pursue,” adds further its faculty members. BSL fosters Research-and-Practice- Informed Judgement and Ethical Behaviour. It trains professionals as Life-Long Learners and Principled Researchers. The school’s Philosophy of Business Education is centred on its graduates. Its four-dimensional project for them is crafted on Unique Talent Advantage, Expertise, Learnings, and Impact. BSL graduates are principled doers, with a unique ability in bringing business transformation. Its students excel in upscaling sustainable businesses and promoting entrepreneurship. BSL Graduates display proven and innovative business skills that are hard in nature. They foster and nurture a deep knowledge of the megatrends in business that shape the world today and have a strong and developed entrepreneurial mindset. When it All Began… Founded by entrepreneur Dr John Hobbs in 1987, the Lemania Swiss Group of Schools (LSGS) took interest in Business School Lausanne (BSL) in its early stages as it was the first school offering an MBA, to be accredited by a US Accreditation board. LSGS, founded in 1908, is backed by three generations of educational history. Their entrepreneurial leadership and mindset development throughout generations has been a continual driving factor for the success of BSL. Honorary degrees have been awarded to predominant changemakers over the years as BSL scrupulously searches for personae who not only mirror the vision and values of BSL but also are positive drivers as leaders in societal change for good. For every degree offered at BSL, the school focuses on a personalized education for global impact. Personalized education has, at BSL, a double bottom line. “We have a personalized approach to what we are teaching and to how we are teaching it,” conveys the team at BSL. The school wants all its students to have the capacity to understand and address today’s and tomorrow’s challenges in business and society. “Our graduates are doers who can change the way business is done, whenever it is needed, to have a more significant impact on their future professional roles,” the team adds further. To achieve this goal, BSL’s teaching is built around three main pillars: ● The transfer of the most up-to-date business knowledge adapted to the evolutions of business operations and strategy in a globalized and digitalized world. ● The understanding of the implications on all businesses of At Business School Lausanne, not only do we teach Business Administration, we create Business Administration practice and knowledge! “ Best Business Schools in Europe Vol. 2 www.theknowledgereview.com | 23 | Sept 2021
  • 26. major global megatrends, shaping business transformation today: Sustainability, Artificial Intelligence and Digitalization. ● The development of students’ entrepreneurial mindset and skills, which they will need to become doers and be able to take action to have the most significant possible impact in their future roles in business. Dynamics of BSL BSL considers the individual talents, interests, and situations of its students, by adopting a specific approach towards personalized education. “We have a personalized approach as to what we are teaching and as to how we are teaching it,” claims the faculty at BSL. How are they teaching? Well, BSL offers flexible and individually curated study plans to match each student’s personal transformation and career progression goals. The BBA offers 4 intakes a year, the Master’s multiple Capstone Experiences, the E/MBA, the chance to choose between different concentrations and full or part-time study plans as well as build a Final Business project to leverage as a launching pad for an entrepreneurial venture or consulting project. The DBA program matches each candidate with a personal faculty supervisor, experienced academically and professionally in the research area of the candidate. Students are welcome to visit the campus to work with their supervisors, but an on-campus presence is not mandatory. Its teaching is concentrated on a period of two weeks yearly, and its Doctoral Acceleration weeks help candidates accelerate their research. Furthermore, regarding the DBAs, BSL has its own Research Centre on Business Transformation which provides a direct influence on the content of the complete suite of programs. Agile management of the curricula makes for easy integration of new topics. For example, in 2021 the school revamped its ESG/Sustainable Finance offering. Experiential learning such as real-life projects have an on- site incubator for entrepreneurial projects by students. There is an entrepreneurial project embedded in the Executive Education program. Also, there is an For every degree that we offer at BSL, we focus on personalized education for global impact. “ Dr. David Claivaz (CEO of Lemania Swiss Group of Schools Acting Dean) Sept 2021 | 24 | www.theknowledgereview.com
  • 27. • Global Impact of BSL • Education for global impact in our di erent programs means that: At the BBA level – ACQUIRE At the BBA level, we help students acquire the business skills, the entrepreneurial mindset and the understanding of the megatrends shaping today’s world to help them contribute to making an impact in business. At the MASTER level – MASTER At the Master’s level, we want our students to master the business skills, the entrepreneurial mindset and the understanding of the megatrends shaping today’s world to enable them to initiate an impact in business. At the MBA level – IMPROVE AND USE At the MBA level, we help our experienced professionals by improving and using their business knowledge combined with their business expertise and know-how to have the highest possible impact on the transformation of a specific business. At the DBA level – CREATE At the DBA level, we help senior professionals create new business knowledge and new business practice in the form of frameworks, methods or tools to impact the transformation of a whole industry. entrepreneurial mindset development - a ‘test, try, and fail fast and pivot’ culture. BSL is rich with courses offering examples in Innovation Organizational Design, Data Science, Machine Learning and AI in Business, Business Transformation towards Sustainability, and Digital Business Transformation. “Our goal is to make sure that our students understand the business world they are entering in, or they are evolving in, as well as its current and future challenges and to equip them with the thinking, the mindset and the tools they need to contribute to and master those challenges,” confirms the faculty at BSL. In an increasingly quickly changing business world and business environment, the school’s programs need to be adapted every year to consider the new realities and challenges the businesses are facing. Mr. Philippe Du Pasquier (President of the board) Dr. Dominique Bourqui (Chief Academic Officer Director of the Doctoral School) www.theknowledgereview.com | 25 | Sept 2021
  • 28. Personalized Education Streamlined At the BBA level, personalized education means: What we are teaching: Our students are exposed to all dimensions of business, and thus can express the variety of all their individual talents. How we are teaching: We o er 4 di erent intakes, optional internships, experiential learning for up to two semesters. At the MASTER level, personalized education means: What we are teaching: Our students have topical concentrations they can choose from: Entrepreneurial Leadership or Finance. How we are teaching: We o er 4 di erent intakes with a full semester based on experiential learning through an internship, an entrepreneurial project, or a thesis. At the MBA level, personalized education means: What we are teaching: Our students have topical concentrations they can choose from: Sustainable Business or Business Transformation Entrepreneurship. How we are teaching: We o er 2 di erent intakes with the possibility to follow the program in full-time or part-time and a quarter of the credits is based on experiential learning through a personal project. At the DBA level, personalized education means: What we are teaching: Our students work from the very beginning of their research with a dedicated Thesis Supervisor. They receive personalized feedback on their research from other faculty from our Doctoral School during our Doctoral Acceleration weeks. They benefit as well from one-to-one coaching sessions during their Doctoral Journey, with the Executives of the doctoral school. Dr. Agnieszka Kapalka (Deputy Academic Officer) Dr. Mouna Chaari (Deputy Academic Officer) Sept 2021 | 26 | www.theknowledgereview.com
  • 29. Accreditations Rankings ▶ ACBSP First in Europe ▶ AACSB (upcoming) ▶ CEO Magazine - MBA Ranking (MBA - Tier One, EMBA - 20th DBA Premier o ering) ▶ Ranked #2 for its Master of International Business (MIB) and #4 for its Master of Business Administration (MBA) in the QS Global Business Masters and MBA Rankings 2019 ▶ DBA ranked 2nd out of 58 European Executive and Doctoral Programs by the EU Commission Members ▶ GRLI ▶ EFMD ▶ EDBAC ▶ AACSB ▶ Swiss Sustainable Finance ▶ PRME ▶ Global Compact ▶ 50+20 ▶ Swiss Federation of Private Schools
  • 30. Traditional Project Management OR SCRUM Which one is Efficient and creating demand for certified professionals? Mr Paul is an engineer-MBA turned educator. He is well known in the international education sector in Australia. Mr Paul started a vocational education facility in 1999 in Sydney which later expanded to Queensland and Northern Territory offering programs both in UG and PG. He is amongst few certified Scrum Trainers in Australia and has attained multiple qualifications in Scrum, Agile, Prince2, and ITIL i.e., Scrum Foundation Certified (SFC™), Scrum Master Certified (SMC™), Scrum Product Owner Certified (SPOC™), SCRUMstudy Agile Master Certified (SAMC™), Six Sigma Yellow Belt (SSYB), PRINCE2® Foundation and Practitioner Certificate in Project Management, ITIL® (Foundation), ITIL® Intermediate Certificate in IT Service Operation. Mr Paul is working with CIM academic board for submissions to Australian Department of education to add SCRUM as compulsory subject as part of UG and PG qualifications be to part of academic curriculum in CIM new proposed programs. About the Author Mr Gajinder Paul Director Canterbury Institute of Management/Scrum Certified Trainer (SCT™)) Sept 2021 | 28 | www.theknowledgereview.com
  • 31. As outlined by leading Scrum Certification organization, including Scrum Study traditional project management emphasizes on conducting detailed upfront planning for the project with higher priority for fixing the scope, cost, and schedule - and managing those parameters. Whereas, Scrum encourages data-based, iterative decision making in which the primary focus is on delivering products that satisfy customer requirements. I, being certified both in Traditional PM techniques in MBA/other certifications and Scrum, can visualize the differences very well in practical work. Scrum can deliver the greatest value in the shortest time, Scrum promotes prioritization and Time-boxing over fixing the scope, cost, and schedule of a project. An important feature of Scrum is self-organization, which allows the individuals who are actually doing the work to estimate and take ownership of tasks. Several organizations around the globe are accepting Scrum as a primary project management framework for their projects, especially when they operate in a dynamic business environment. What is Scrum? Scrum was formulated as a faster, more flexible way to deliver the greatest value in the least amount of time. It is one of the most popular Agile development methods. Scrum project management is rooted in Agile methodology, which is a framework in which small teams carry out the incremental and iterative delivery of a product. This informative and easy-to-read article explores similarities and differences between scrum project management and classic project management. The Scrum method includes 5 elements: 1. Time-boxed sprints 2. Sprint planning meetings Astute Thoughts 3. Daily standup meetings 4. Transparent, visible tracking 5. Sprint review retrospective War on Agile Talent With more organizations looking to enable enterprise agility, there will be a greater demand on talented individuals and teams who have prior experience in this way of working. People with previous experience, in particular those who have seen what works and what doesn’t in different contexts, is critical to the success of an agile transformation. As confirmed by many at the 2018 Business Agility conference globally, organizations are already seeing the ‘war on talent’ Reference: Business agility conference Dr. Jon Younger and Dr Norm Smallwood The figure below shows that Scrum is increasingly being applied outside of the traditional IT industry in any organization sizes. Because of the ever-evolving technology and ever-changing socio-economic conditions, project management needs a framework like Scrum, which is highly adaptable and change-friendly. Reference: https://www.oladeconsulting.com/scrum.html https://hbr.org/2018/05/agile-at-scale Scrum-certified professionals help organizations with improved level of project management that leads to increased ROI. Scrum is being used in most Fortune 500 companies. If you are student or a working professional, having scrum certification can increase chances of career enhancement that is why it is highly recommend adding it in your resume. www.theknowledgereview.com | 29 | Sept 2021
  • 32. Europe, home to some of the leading business schools in the world. Business schools in Europe have made their presence felt across the world. They have excelled in training and presenting the experts in business management for many multinationals. Europe despite being a small market compared to Asia and America is home to many business hubs in the world. The speciality about these business hubs is that each business focuses on profit but in a completely different market, providing a completely different experience. This developed the need for diverse business schools that prepared practical and visionary In this highly commercial world, a master’s degree in international business is what every business around the world demands. Companies need business experts who understand the business insights effortlessly. There are many business hubs in the world but all the eyes in the end land on the European markets. This has made 5 B-Schools reasons Europe is home to Leading World why in the Sept 2021 | 30 | www.theknowledgereview.com
  • 34. business leaders. Over the years, business schools in Europe have done exactly that and some of them are the leading business schools in the world. So, what made Europe home to some of the leading business schools in the world? Well, here are 5 reasons that made Europe home to some of the leading business schools in the world. 1. Home to some of the world’s biggest economic centres Europe is a small continent yet is home to some of the biggest economic centres of the world. London, Paris, Madrid, Munich, Barcelona, Stockholm, Berlin, Milan, Rome, are some of the many economic centres. This created a need for understanding businesses for thriving and surviving. The need of understanding business needs according to the economic centres resulted in business schools being more flexible and spread across Europe. European countries like the UK, Spain, Germany, France, Italy, not just attract business from all over the world, but also have diverse cultures, history and art. This makes it a perfect place for students to study business learning from the depths of the business centres. 2. The uniqueness of European business school European business school offers many courses for students to study business. Many majorly focus on MBA and International Business master’s degrees. The uniqueness of the European business schools is that depending on the country and the school, the style of teaching changes. For example, business schools in France are specialised in the fashion business and luxury goods. Whereas, business schools in Spain focus on entrepreneurship, innovative teaching style and conducting business for profit which will develop the community. Along with the basic requirement of business, different business schools in Europe provide different speciality. This has made business schools unique and has attracted students from all over the world. 3. Complete student experience When students opt to learn the business for higher studies, European leading schools provide everything for a complete business experience. The business schools’ teaching and learning programs revolve around students. Students being at the core of every program that the schools offer, helps them to become aspiring and pragmatic business leaders of the world. Along with that multinational companies often choose students with exposure to European markets. This is because of the huge economic market that Europe has. European business schools have excellent academics that indulge students in the depths of diverse European and world markets. The complete student experience that the European schools provide made them stand out as some of the finest business schools in the world. 4. Diverse business learning culture Europe despite being a continent can be considered as a country with different countries being different states. This is the reason many top business schools in Europe have such a diverse culture, history, and art. Due to the business links being interlinked and connected, business schools offer learning cultures that originated in their country but are applicable for all the industries. The unique learning system that has evolved around business and indulging students into it, gives students a complete business guide. The business in Europe is interlinked with its history, culture, art, etc. making the learning culture more enjoyable and practical base for the students. Learning the business of the whole of Europe made it easier for the business schools to outshine other schools. 5. European business schools offer more scholarships and free tuitions One of the major reasons that business schools in Europe are leading in the world is because of the scholarships and free tuition that it offers to their students. If you are a resident of the European Union, then the universities offer zero tuition costs. Students from other parts of the world can also opt for different scholarships and learn the business from the top business schools in Europe. This makes Europe a perfect place for studying business for the upcoming business leaders. Some of the leading business schools that are in Europe are IESE Business School in Spain; HEC Paris Business School in France; SDA Bocconi – School of Management in Italy; London Business School of England; and many others spread across the continent. These business schools offer diversity, culture, growth rate, etc. for the students to excel in business studies. Along with that most of the leading business schools in Europe have an employability rate better than that of any other university in the world. The geography, history, culture, and combined efforts of different countries for flourishing business make the business schools in Europe some of the leading business schools of the world. Sept 2021 | 32 | www.theknowledgereview.com
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  • 43. Changing B-Schools The only hope that the pandemic has brought in business education sector is increased importance of distance learning, and more adaptability (by institutes as well as by students) of full-time online learning as an excellent alternative to no on-campus (physical) education at all, in case, the fourth wave forces governments again to take more drastic measures. Most business schools have risen to the insurmountable challenges and adopted online learning. With the preference to safety-first measures, B-schools have tailored their teaching to ensure students are able to learn safely, recognizing that online learning is the future of business education. Though, many B-schools will not completely abandon on-campus learning in the long-term, this new dependency on online learning is undoubtedly going to remain in the present and post- pandemic world. The pandemic is still going on, with a prediction of fourth wave, across the fifty-three countries of Europe, going into the winter season. The horrendous times have severally impacted every aspect of life in general, including education. And speaking especially of business education, the situation is chaotic, with many campuses completely shut, while many others half-open, half-closed. The entire scenario looks unimaginable. European Education in the Pandemic World Business www.theknowledgereview.com | 41 | Sept 2021
  • 44. The operational shift provides European B-schools with opportunities to entice new students with this option of flexibility, who wishes to study with the best institution, irrespective of their physical constraints, without bothering about them. To do this, one area all the B-schools must focus on is their media, communication, and public relation (PR) strategy. They can highlight their technologically equipped education models and courses along with their upskilled and expert teaching faculties, and they can also tap hitherto untapped geographics. Furthermore, they can educate the potential students about the value of their online programmes by combining presently studying students and alumni stories. Virtual Learning: EdTech Boom As per the new report by Association of MBAs (AMBA) and Business Graduate Association (BGA), percentage of B-Schools using Virtual Classrooms have increased from 51% (at the end of 2020) to 75% by October 2021. Out of 171 B-School leaders surveyed, the report found out that 84% wished to keep the new technology even after the pandemic. Also, 67% of the respondents said that they will keep investing in EdTech. While according to 82% of the respondents’, learning flexibility is vital for the future of business education, hence, over the next two years, they want to invest more in EdTech. While 83% of B-school leaders revealed that the bulk of this funding is and will be done for MBA programmes. Virtual classrooms and online learning platforms are effective as per 92% of the respondents. In the present too, virtual and hybrid classroom development are B-schools’ main priority, and around 25% of schools have already implemented virtual reality (VR) tech into their digital learning environments. Demonstrating the many benefits of digital or online learning, 74% respondents stated reduced travel time for students as a major advantage. While 70% of them talked about increased opportunities for international collaborations, 66% told that digitally recording the sessions was an added benefit. Also, 61% respondents believed that online teaching was as effective or more effective than on-campus teaching. The European MBA Job Market: Hope Remains According to data put forth by Broadbean Technology, one of the largest networks of job-boards worldwide, in the Netherlands’s pharma sector, vacancies at the end of May 2020 were up by 41% compared to the same time a year ago, and in financial services they were up by 65%. In France, IT sector vacancies were up by 13% at May end as compared to the previous month and by the start of June, in pharma sector, vacancies were increased by 11%. And, in Germany, by mid-June, pharma industry’s job vacancies increased by 52% and financial industry’s vacancies were up by 26%. According to the career advisors from B-schools across Belgium, France, Germany, Italy, Netherlands, Spain, and Switzerland, the sectors which look promising for MBA job aspirants are healthcare and pharma, e- commerce, banking, fintech and telecommunications. Similarly, despite the uncertain times of present and post pandemic world, businesses across all sectors have learned their lessons and they will not stop hiring and reassured the B-school leaders that they will continue recruiting as planned. Many of the European B-Schools have been preparing their students for the digital environment they are going to face in the technologically advanced professional world, working to ensure that their students will be techno-savvy by the time they join their new roles. Alumni Networks: A Timely Help The pandemic has reaffirmed European B-schools to value their alumni networks with renewed passion. During these turbulent times, such networks play a crucial role in keeping the momentum going. It is reassured by the B-school leaders (from countries like Switzerland) who revealed that one of the reasons for European MBA jobs market’s resilience was the incredible role played by alumni in supporting current MBAs by finding placements. All in all, European B-schools have learned their lessons from the pandemic. They have changed their perspective, style of functioning and approach to the education. They are focusing more on an all-inclusive, safe, and smart way for teaching and learning. The transformation is imperative, and it will continue long even after the pandemic is over. Sept 2021 | 42 | www.theknowledgereview.com