From SESNY March, 09. 15 minute presentation covering the very basics of why a business would blog, how to handle blog outreach and how to pitch bloggers for coverage.

1. Jennifer Laycock Director of Social Media SiteLogic The Business of Blogging Opening the Doors of Communication

2. Who is Blogging?

3. The Conversation Happens in Two Places Your Blog Their Blog

4. Five Qualities a Blogger Needs

5. Five Benefits to Blogging Can do one or more with the same blog…

6. A Warning About Blog Marketing

7. How Not to Blog – With Thin Skin

8. How to Blog – Ask Questions Let your readers add to the content…

9. How to Blog – Journey Elsewhere Find other blogs and add quality comments to them Comment early to reach readers Comment later to reach author Strong presence or diversified reach?

10. Why Blogs are so Important

11. Finding Bloggers to Pitch

12. Number One Rule of Pitching Bloggers Take the time to READ their blog!

13. Pitching Checklist

14. A Bumpy Road, but a Worthy One Jennifer Evans Laycock Director of Social Media - SiteLogic [email_address]