From SES Chicago in December ’08. 15 minute presentation on small business marketing. “Six Lessons from a Wooden Boy” covering social media, viral marketing, link building, paid search, online reputation management and organic search from the perspective of Pinocchio.
4. Lesson Three: Don’t be a Social Media Jackass
• Know what • Make sure
you don’t
you want to
get from the dominate the
experience. conversation.
Measure Listen
Add
Connect
Value
• Find unique • Make new
and genuine friends and
ways to help. keep the old.
5. Lesson Four: Listen to Trusted Advice
Consultants & Classes and
Bloggers and
Forums Outsourcing Conferences
Find a healthy mix of advice then test and learn…