Check out my presentation to find out what you need to know to pass the Google AdWords test. I'll tell you more about the test specifics and give you my two cents on the areas you should concentrate on when studying for the exam.

1. AdWords Study Guide:
How to Pass the
AdWords Exam
By Emily Liedblad
© The JAR Group 2006 Proprietary & Confidential

2. About The AdWords Exam
• The Google Advertising Fundamentals exam
covers basic aspects of AdWords and online
advertising, like account management and the
value of search advertising.
• Once you’re ready take the test at:
http://google.starttest.com
o Test Specifics
• 120 questions
• 120 minutes
• Passing score: 85%
• Multiple Choice
• $50 to take the exam
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3. Study Tips

4. 1. Know Your Reports
•Know what report you would run to
assess specific elements of your AdWords
campaign
KNOW HOW TO
USE ME!!
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5. 2. Know the Optimization Tools
• Know strategies for optimization and the different optimization
tools available to you, depending on your campaign goals
Is your goal to:
Promote
Improve
Brand Your ROI?
Awareness?
Increase
Your Clicks Improve
and Traffic? Your CTR?
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6. 3. Know the Differences Between
Targeting Types
• Keyword Targeting, Location targeting, and Placement
targeting are all really big subjects.
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7. 4. Search vs. Content Networks
• Know how campaigns differ on the Search network and
Content network
How do these setting affect how my campaign will run?
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8. 5. Campaigns vs. Ad Group
• Know which settings are managed at the campaign level and
which are managed at the ad group level.
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9. Section
Test-taking
Slide Title
Reminders

10. A Few Extra Hints and Reminders:
1. Avoid Distractions: You have 2 hours to complete the test,
and once you begin the test the timer does not stop, even if your
computer freezes or your power supply runs out. Eat and go to
the bathroom before beginning the test.
2. Avoid Looking up Answers: For all you clever folks who
thought you would circumvent the limited browser used during
the test by using 2 computers, I would think twice. I will admit I
tried this, but after trying to double-check a few answers, it
became clear that this method was sucking up way too much
time. Instead I would recommend you
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11. 3. Choose the best possible answer: Start by reading
through the questions carefully. Many of the questions are
hypothetical situations where there more than one answer may
seem logical. Use your knowledge of AdWords “best practices” to
choose the best answer.
4. Just do it!: If you’ve been meaning to take the AdWords exam
for a while, you’ve probably been procrastinating because there is
no deadline. My advice to you is to STOP PUTTING IT OFF! Set a
personal deadline and stick to it. You can make excuses all day
long(I don’t feel quite ready, I’ll just study for one more week, etc.)
but you will feel a great feeling of accomplishment once you get it
over with. Worse comes to worst, you can always take it again
and consider your first time a practice test.
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12. GOOD
LUCK!!!!
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