1. Dress for Success:
“The Age Advantage”
JVS Chicago
April 25th, 2012
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2. Facilitator
Maegan Zarley Watson
o “Stylist”
o Consumer Behavioralist
o Wardrobe Director- The Image Studios
Be Seen. Be Heard. Be Understood.

3. Agenda
o Discuss the Greatest Piece of Visual Communication- Wardrobe
o Tips for Interviewing “Younger”- How to be Current
o Insider Stylist Tips- Items to Incorporate this Spring 2012

4. How You Look = Visual Communication
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5. Visual Communication
Wardrobe Top Tips
o Purchase the best Fabric & Fit you can afford
o Quality not Quantity
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6. Visual Communication
Wardrobe Top Tips
o Purchase the best Fabric & Fit you can afford
o Quality not Quantity
o Clothes pressed
o No Stains
o Dress for the job you want NEXT
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7. Closet Analysis
What’s in your closet?

8. The Concept of Proper Fit
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9. Important Fit Tips
Men Fit Tips Women Fit Tips
• Jacket hem should fall between • Jacket sleeves should fall
thumb and index finger. just below the base of your
hand (when arm is straight
• Shirt cuff should extend jacket down).
cuff about 1 inch.
• Jacket hem should never
• Pant hem should hit top of heel. go past your full hip.
• Belt leather should match shoe • Pants, with heels, should
leather. fall one inch above ground.
•Your forefinger should fit in • Generally skirts and
between your collar and neck. dresses should fall right
above the knee.
• Jacket shoulders should meet not
exceed your natural shoulder.

10. Interviewing “Younger” Hot Tips for Men
o Wear an updated watch
o Flat front trousers, NO exception
o Nice leather shoes, NO rubber soles
o Choose a two-button jacket, button only the top button
o Wear a skinnier tie, should be proportionate with your body
o Choose a solid suit in navy, charcoal, or gray- black can be harsh and
pinstripes (unless done correctly) will appear dated
Men have to work harder to incorporate clothing
trends into their looks, that means updated and current
clothing pieces are twice as important.
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11. Interviewing “Younger” Hot Tips for Women
o Incorporate ONE current trend in your ensemble:
o Colored pump, ankle trouser, textured sheath dress
o Carry a season appropriate tote, not a briefcase
o No nude hose- Legs are appropriate at work
o Wear a statement necklace instead of matchy fine jewelry
o Incorporate ONE current make-up trend:
o Colored liner, shiny nude lip
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12. Visual First Impression Hot Tips
o Look at yourself from all angles
o Dress for the job you want NEXT
o Use a full length mirror at home
o Fragrance is nice outside of work!
o Tailor 70% - 80% of your wardrobe
Men are twice as likely to make positive first
impressions in a business setting.
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13. Stylist Picks to Incorporate NOW
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14. Key Points and Questions
• Use the eye of an objective outsider.
• Don’t have someone? Use a camera.
• Dress for the job you want, not the job you have.
• Proper fit is key- we do not articulate our brand when out
clothing fits improperly.
• Your next opportunity can be at the laundry mat, park, or
coffee shop… dress for 100% of your life, you are always
“going somewhere.” 14