“Crimeables: the Rules of Distraction.” Do technology companies really take all aspects of human behaviour into account when conceiving, designing and marketing new products? When is something really ready for mass consumption? What are the responsibilities of companies when those experiences help facilitate living vicariously? And what are the social consequences of manufacturing artificial needs and generating desire? Fitter, Happier, More productive – Welcome to the echo-chamber… Kharis is an ex-Nokia Design self described ‘Technapologist’ who transferred to Vancouver from Nokia in Berlin, Germany. Now he helps craft meaningful experiences at Global Mechanic by day. By night though its a world of Drones, and the creation of ‘Inference Architecture’

1. KHARIS O’CONNELL
DIRECTOR OF UX
LABS.GLOBALMECHANIC.COM

2. CRIMEABLESTHE RULES OF DISTRACTION

3. CONTEXT: ‘THEN’

4. 1993

7. FEELING PRETTY VEXED ACTUALLY

8. FEELING PRETTY VEXED ACTUALLY

9. MILLENNIUM FALCON

10. MILLENNIUM TURKEY

11. NO.

12. BARLEY

13. 2001.

14. THIS

15. NICHE

16. OH SHIT.

17. HYPE CYCLE

18. Sales
Time
HYPE CYCLE

19. CRIMEABILITY CYCLE
Just some nerds
so no one wants it
Sales
Time
Super Popular, massive demand.
$$$
Market Saturation,
everyone has it.
$
Value levels out.
$$

20. CRIMEABILITY CYCLE
Just some nerds
so no one wants it
Sales
Time
Super Popular, massive demand.
$$$
Market Saturation,
everyone has it.
$
Value levels out.
$$
PROBABLY
SHOULD
MAXIMIZE
CRIME HERE

21. PROBABLY
SHOULD
MAXIMIZE
CRIME HERE
MASS ADOPTION POINT

22. CONTEXT: ‘NOW’

23. HOPEFULLY WE HAVE
YOUR CONTINUOUS
PARTIAL ATTENTION NOW.

24. 1. peculiar or unusual in an interesting or amusing way: a quaint sense of humor.
2. skillfully or cleverly made.
QUAINTIFIED SELF

25. ADOPTION CYCLE
Pebble, Glass,
Fitbit etc
Adoption
Time
Needs to reach here in order to
generate real value for users (utility)
DANGER OF IDEA DEATH:
NOT DESIGNED TO BE
HIDDEN

26. THESE PRODUCTS ARE GENERALLY
NOT DESIGNED TO BE HIDDEN.

27. PEOPLE LIKE THESE GUYS.

28. “The future is already here —
it's just not very evenly
distributed”

29. SO WHAT SHALL
WE DO?

30. DISCREETWEAR NOT STREETWEAR

31. MYO GESTURE ARMBAND

32. MORAL LIFECYCLES

33. K THNX BYE.
@RMTWRKR
kharis@globalmechanic.com