Brand and fundraising strategy to increase donor support and mental health awareness
âąAls PPT, PDF herunterladenâą
0 gefĂ€llt mirâą753 views
![The problem (s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Two separate teams in different departments](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Weitere Àhnliche Inhalte
Was ist angesagt?
Was ist angesagt? (8)
Andere mochten auch
Andere mochten auch (13)
Ăhnlich wie Brand and fundraising strategy to increase donor support and mental health awareness
Ăhnlich wie Brand and fundraising strategy to increase donor support and mental health awareness (20)
Mehr von GOOD Agency
Mehr von GOOD Agency (20)
KĂŒrzlich hochgeladen
KĂŒrzlich hochgeladen (20)
Brand and fundraising strategy to increase donor support and mental health awareness
- 1. Brand and fundraising: Making it work Ruth Richards Head of Communications, Mind
- 9. Thank you Any questions?
Hinweis der Redaktion
- These were the two drivers. We keep coming back to them. Comms leads on the first, Fundraising on the second. But both have equal weighting. Project has two project managers and two project sponsors. This was important because it needs to be jointly owned. Itâs forced us to talk to eack other and to make the effort to understand each otherâs teams, work and priority. Sometimes it means itâs taken longer to come to an agreement.
- Sounds obvious, but actually goes to the heart of why we could and should make the project work. Stakeholders tell us that they want us to challenge stigma and discrimination by raising awareness and understanding of mental health problems. One of the reasons people donât donate is they think mental health has nothing to do with them, or that it doesnât need their help. We need to raise awareness both of the impact of mental health problems and of what Mind offers as a solution.
- Dan to talk here?
- On our side itâs awareness, understanding, profile. On fundraising, itâs getting the money in. Important that comms donât forget that, without the money, we canât do anything. This project has made us think about the relationship between the two priorities On the brand side, we might prefer to take a little bit longer to embed the brand and win support from across the network. However, fundraising have the financial pressures of target to meet and year end approaching. Not insurmountable, but has meant we need to talk to each other and negotiate priorities We have a great support base of people with experience of mental health problems. Some of these vocal and opinionated. Many charities have to tread a line between envoking sympathy for beneficiaries to encourage donations and making sure we donât portray them as victime
- Addressing consistency â we need to get the new visual and verbal identity understood and used across the Mind network Testing out creative and the new asks in fundraising asks Weâve run integrated campaigns before, but in reality one department has had to fit in with the other â this time weâll plan from the outset for a campaign that both meets our charitable aim to raise awareness and promote understanding, but also aims to appeal to potential donors and position us clearly as a charity in need of donations.