Week 4 slides

1. We are
THE GNONG
pang thang soh minardi sheng tan ong

2. Touch & Collect
Supermarket

3. Focus on ONE Pain
Queue is too long

4. Focus Group
Expanded from Working Class to ALL
Supermarket shoppers

5. Focus Group
Expanded from Working Class to ALL
Supermarket shoppers

6. Focus Group
Expanded from Working Class to ALL
Supermarket shoppers

7. Market Research
Yes No
Do you do grocery shopping?
Do you find waiting a pain?
Is choosing important to you?
Will you allow the staff to choose for you?
Will you use this system?
0 25 50 75 100

8. Existing problems solved
No more drive-thru,
more efficient
Land constraint Customers can run
Time constraint errands while waiting
Peak Hour Crowd No need to search for
items
SMS Notification

9. Land Constraint
With drive-thru, a large plot of land is
required.
Now, no extra land is needed.

10. Land Constraint
With drive-thru, a large plot of land is
required.
Now, no extra land is needed.

11. Time Constraint
With drive-thru, need to wait for their
purchases to be packed if they do not
have GPS to order in advance.
Now, all customers are able to select
their preferred collection time
Customers don’t need to search for
their items

12. Peak Hour Crowd
With drive-thru, limited plot of land
cannot handle crowd.
Now, an SMS will be sent to customers
to inform them that their purchases are
ready for collection
This prevents crowding at collection
point

13. Welcome to Touch ‘n’ Go Grocery Shopping!
Step 1 : Go to Touch ‘n’ Go machine
located near the entrance of
supermarket.
Adapted from:

14. Step 2: Select category of groceries and tap
to view range of products available.
Adapted from:

15. Step 3: Make your selection of product
and quantity.
Adapted from:

16. Step 4 : Add your selection to cart.
Adapted from:

17. 1200 1215 1230 1245 1300 1315 1330 1345 1400 1415 1430 1445 1500 1515 1530
1545 1600 1615 1630 1645 1700 1715 1730 1745 1800 1815 1830 1845 1900 1915
1930 1945 2000 2015 2030 2045 2100 2115 2130 2145
NETS Credit Card
Step 5 : Select collection timeslot and
payment method.
Adapted from:

18. Collection Information
Date of Collection: 08-09-2009
Timeslot Selected: 1730
Handphone No. : 98563457 / 86346494
Thank You for shopping with Touch ‘n’ Go Supermarket. Your order
is confirmed. An SMS will be sent to you when your order is ready
for collection. Please proceed to the Collection Point located at the
Exit upon receiving the SMS to collect your purchase. Have a nice
day!
Screen will show collection details.
Adapted from:

19. !"#$%&'#()*+,-(.)/)
( You are advised to key in 2 hp no. for notification of collection.)
Step 6 : Key in payment information and
handphone numbers for notification of
collection. Adapted from:

20. Thank You