1. 3 steps to improve
restaurant online
presence
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2. Did you know?
S 90% of all restaurants go out of business the first year
S 89% of consumers done researched a restaurant online
before dining there
S 90% of online consumers trust recommendations from
people they know and 70% trust unknown users
S 72% of customers think it is important to be able to read
the menu on a mobile device

3. Step 1: Do research
S How much your customers are going to spend
S Where most of your customers are going to come from
S Make a list of your competitors (distance, price, category)
S Learn about your competitors (check their online
presence, visit them and figure out what they are doing
better and worse then you)
S Try to innovate not imitate your competitors

4. Step 2: Define your goal
S Create customer loyalty
S Gather positive reviews
S Become the best family restaurant
S Attract families located in neighborhood
S Having busier lunchtimes and dinner services

5. Step 3: Choose online media
S Website and mobile website
S Social media
S Google Places
S Online listing dictionaries

6. Website
S How to increase the quality of your restaurant:
S Address, phone number – add Google map
S Full menu – don’t hassle them with downloading PDF
S Reservation requesting – manage it through your website
S Online ordering – easier than pick up phone
S Add photos, videos – it’s window into your restaurant
S News, discounts, events – keep in touch with customers
S Go Mobile! – number of smartphone’s users is increasing
every day

7. Social media
S Facebook
S Twitter
S Foursquare
S Google+
S Instagram
S Pinterest
S YouTube

8. Social media
S Social media helps you to create solid relationships, higher
visibility and promoting successful brand to build trust and
credibility
S Ability to announce daily specials, new additions to the menu
S Create special events to attract costumers into your restaurant
in weak hours (e.g. offer discount coupons for afternoon coffee
with cake)
S With customers permission, tag the photo of regular customers
having good time in the restaurant

9. Google places
S Free location based tool
S Set up your profile with correct detail and update about
your restaurant
S Don’t forget pictures of your restaurant
S This gives you opportunity to make an offer directly to
potential guest looking for your type of restaurant
S Profile connecting with reviews

10. Online listing dictionaries
S Yelp, TripAdvisor, YellowPages, Finda,..
S Many people are using directories to find restaurants
S Important way how to claim your restaurant and start
reaching out to new customers and reviews
S Create your profile with correct information, photos and
don’t forget put your direct website url
S Respond to all review (both positive and negative)

11. Find out more information
about restaurant marketing
Visit our GastroMedia blog
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