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Turn Events into Experiences with the Experience Imperative
- 2. The Experience Imperative …turning events into experiences #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 4. I’m a nerd…and proud • Interactive = yes • Boring = no • Tweet questions • Tweet/Instagram pics • Make new friends • Record some vids Use Password D4X3R in the app (or Look up “EventMix” in the app/play store) #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 10. The State 21% 5.6% 35% 80% vs 150 3.3% #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 11. The Reasons Excuses 1. It might not work when I need it to 2. The client won’t need me 3. It’s too hard- where do I start? #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 12. The Experience Imperative Atmosphere Cohesivity E xperience #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 13. PLANM Purpose L isten Activate M easure #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 16. Instagram Infographic sourced from digitalbuzzblog.com @Instagram #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 23. The New Social Not just about Twitter & Facebook http://theeventnerd.com/cses @BonfyreApp @SocialTables @PeopleHuntMe #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 25. • Collect Content -‐ Guests use RFID tools (such as RFID enabled wristbands or badges) to acAvely request content which is delivered to them via email, SMS, or Facebook Ameline. • Personalized Engagements -‐ Consumers receive content that is based on their interests, age, primary language, etc. • Access -‐ Guests receive special event access as part of a clearly defined value exchange. • Share Experiences -‐ Guests can automaAcally share their experiences with their friends through social media by simply tapping their RFID wristbands. @FishTechnology @AccessPasses #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 28. Nerd isms #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 29. Nerd isms #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd
- 30. Nerd isms The Badass Creed 1. A Badass doesn’t talk about being a badass. Period. 2. A badass doesn’t try to be a badass or look tough. They simply are. 3. A badass is true to themselves. 4. A badass does not give up. Badasses always push to be better. 5. A badass is not a jerk. 6. A badass knows their limits. You ain’t Superman! 7. A badass doesn’t make enemies or go looking for fights they can’t win. #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd