Weitere ähnliche Inhalte Ähnlich wie 5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS (12) Kürzlich hochgeladen (20) 5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS1. 5 PRINCIPLES OF KILLER MOBILE APPS:
HOW TO THINK ABOUT
PRODUCT DESIGN FOR IOS
CHIA HWU & EVAN KIRCHHOFF, QUBOP INC.
SPRINT OPEN SOLUTIONS CONFERENCE 2011
NOV 4 2011 - WWW.QUBOP.COM
3. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
4. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
11. APPLE’S HUMAN INTERFACE GUIDELINES DO NOT DESCRIBE THEIR TASTES:
PULSE NESS BAND OF THE DAY
NOV 4 2011 - WWW.QUBOP.COM
12. (IGNORE THE ADVICE AGAINST SPLASH SCREENS)
PULSE NESS BAND OF THE DAY
NOV 4 2011 - WWW.QUBOP.COM
13. CUSTOM UI THAT NOBODY NOTICED
(NOT THE NATIVE CAMERA INTERFACE)
NOV 4 2011 - WWW.QUBOP.COM
14. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
15. THE 5-TAB SOCIAL APP WITH CENTER ICON
INSTAGRAM PATH COLOR
NOV 4 2011 - WWW.QUBOP.COM
16. HIPSTER SOUNDTRACKING FOODSPOTTING
THE CENTER TAB ANSWERS THE QUESTION,
“WHAT DO I DO WITH THIS APP?”
NOV 4 2011 - WWW.QUBOP.COM
17. EVERNOTE PINTEREST PHOTOVINE
THE CENTER TAB ANSWERS THE QUESTION,
“WHAT DO I DO WITH THIS APP?”
NOV 4 2011 - WWW.QUBOP.COM
20. SIDEWAYS SLIDERS
PULSE COLOR GOWALLA
(LATEST REVISION)
NOV 4 2011 - WWW.QUBOP.COM
21. THE ICON GRID (EARLY 2011)
FACEBOOK LINKEDIN YELP SCVNGR
NOV 4 2011 - WWW.QUBOP.COM
22. THE ICON GRID IS DYING (LATE 2011)
FACEBOOK LINKEDIN YELP
NOV 4 2011 - WWW.QUBOP.COM
23. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
30. MOBIMILEAGE:
THE BATTLE FOR ZERO CONFIGURATION
NOV 4 2011 - WWW.QUBOP.COM
31. NOT THE RIGHT THING:
SET ACCURACY
LOW HIGH
NOTE: HIGHER ACCURACY
REDUCES BATTERY LIFE
NOV 4 2011 - WWW.QUBOP.COM
32. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
33. TWITTER IS EASY TO INTEGRATE IN IOS 5
...BUT NOW ALL THE APPS CAN DO IT EASILY
NOV 4 2011 - WWW.QUBOP.COM
34. FACEBOOK FILTERS BY USER INTEREST
...AND THEY MAY NOT BE INTERESTED IN YOUR APP
NOV 4 2011 - WWW.QUBOP.COM
35. (AT LEAST THE FACEBOOK APP NOW PROMOTES IOS APPS INTERNALLY)
NOV 4 2011 - WWW.QUBOP.COM
38. EVEN BETTER: A FUNDAMENTALLY SOCIAL PRODUCT
NOV 4 2011 - WWW.QUBOP.COM
39. DO YOU WANT FACEBOOK
TO BE YOUR LOGIN?
NOV 4 2011 - WWW.QUBOP.COM
40. DO YOU WANT TO FORCE USERS TO LOG IN?
VS.
NOV 4 2011 - WWW.QUBOP.COM
41. 1. GREAT DESIGN IS INVISIBLE
2. CONVENTIONS KEEP MOVING
3. REMOVE CHOICES
4. SOCIAL IS NOT MAGIC
5. COUNT YOUR CLICKS
NOV 4 2011 - WWW.QUBOP.COM
46. 4,5,
6,7
NOV 4 2011 - WWW.QUBOP.COM
50. THINK ABOUT WHEN TO SAVE AND RESTORE STATE
- (void)applicationWillResignActive:(UIApplication *)application
- (void)applicationDidEnterBackground:(UIApplication *)application
- (void)applicationWillEnterForeground:(UIApplication *)application
- (void)applicationDidBecomeActive:(UIApplication *)application
- (void)applicationWillTerminate:(UIApplication *)application
(INCLUDING DIFFERENT SHUTDOWN SCENARIOS)
NOV 4 2011 - WWW.QUBOP.COM
51. THE MOBILE APP USER LIFE CYCLE
-38% 1 DAY
-50% 1 WEEK
-90% 6 MONTHS
NOV 4 2011 - WWW.QUBOP.COM SOURCE: FLURRY
52. THANKS!
CHIA HWU
CHIA@QUBOP.COM
TWITTER: @CHIAH
EVAN KIRCHHOFF
EVAN@QUBOP.COM
TWITTER: @THEEVANK
WWW.QUBOP.COM