Business English Syllabus (3000-1228, H-Vacation Cert.)

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Course Analysis
Course Title : Business English
Course Credit :
2 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Academic Year : B.E. 2556
Instructor :
Phra Arjarn Theeraphisith Candasaro
Status : Required
------------------------------------------------------------------------------------------------------------------------------------------Course Objectives
The students will be able to;
1. know about Business Vocabulary and Business English Idiom.
2. know and understand with reading and writing in business letters and documents.
3. appreciate Business Communicative English Usage.
Course Standards
1. Read and summarize the essential business information.
2. Write the business letters and business form.
3. Write the information about the persons, goods, services, symbols and abbreviation.
4. Converse about the business in various situations.
Course Description
Study the Business Communicative English with vocabulary and idiom, read the business
documents, advertisements, notices, tables, graphs, and schedules, search the business
information from Multi – Medias, writing about business reply, memorandums, telephone memos,
congratulation letters, greeting cards and connecting the business by internet or e- commerce.

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Competency Profile and Standards
Course Credit :
2 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Instructor :
Status : Required
------------------------------------------------------------------------------------------------------------------------------------------Unit
1
2
3
4
5
6

Descriptions
Classified Ads
Looking Forward to Seeing You
Congratulations!
Exam : Mid Term
Meeting the President
Sales Rose by 5% Last Year
Being Connected
Exam : Final Term
Total

2(2)
Time
6
6
6
2
6
6
6
2
40

Domains
Knowledge
Skill
4
2
4
2
3
3
2
3
3
3
3
4
2
2
25
15

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Unit Schedule
Course Credit :
2 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Instructor :
Status : Required
------------------------------------------------------------------------------------------------------------------------------------------Week
1–3
4–6
7–9
10
11 – 13
14 – 16
17 – 19
20

Unit
1
2
3
4
5
6

Unit’s Name
Classified Ads
Congratulations!
Exam : Mid Term
Being Connected
Exam : Final Term
Total

Hrs.
1-6
7 - 12
13 - 18
19 - 20
21 - 26
27 - 32
33 - 38
39 - 40
40

Period
6
6
6
2
6
6
6
2
40

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Table : Behavioral Objective Analysis
Course Credit :
2 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Instructor :
Status : Required
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Unit
1
2
3
4
5
6

Unit’s Name
Classified Ads
Congratulations!
Being Connected
Total

1
/
/
/
/
/
/
6

Cognitive Domain
2 3 4 5
/ / /
/ / / /
/ /
/ / / /
/ / / /
/ / / /
6 6 5 4

6
/

/
/
3

Behavior Domains
Affective Domain
1 2 3 4
/ / / /
/ / / /
/ / / /
/ / / /
/ / / /
/ / / /
6 6 6 6

5
/
/
/
/
/
/
6

Psychomotor Domain
1 2 3 4 5
/ / / /
/
/ / / /
/
/ / / /
/
/ / / /
/
/ / / /
/
/ / / /
/
6 6 6 6 6

Period
6
6
6
6
6
6
36

Remarks
Cognitive Domain
1 = Knowledge
Affective Domain
1 = Receive
Psychomotor Domain 1 = Imitation

2 = Comprehension
2 = Respond
2 = Manipulation

3 = Application
3 = Value
3 = Precision

4 = Analysis
4 = Organize
4 = Articulation

5 = Synthesis
5 = Characterize
5 = Naturalization

6 = Evaluation

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Criterion of Evaluation
Course Credit :
2 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Instructor :
Status : Required
------------------------------------------------------------------------------------------------------------------------------------------Unit
1
2
3

4
5
6

Unit’s Name
Classified Ads
Congratulations!
Quiz
Exam : Mid Term
Being Connected
Quiz
Moral Points
Total
Exam : Final Term
Grand Total

Points
3
4
3
10
20
3
3
4
10
10
70
30
100

Remarks
- Writing
- Role Play
- Products
Unit 1 – 3
- Writing
- Role Play
- Products
Observation
Unit 4 – 6

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Course Outline
Course Credit :
1 Cr.
Course No. :
3000 – 1228
Hours / Week :
2 Hrs.
Semester :
Second
Instructor :
Status : Required
------------------------------------------------------------------------------------------------------------------------------------------Learning Contents
Unit 1 Classified Ads
Unit 2 Looking Forward to Seeing You
Unit 3 Congratulations!
Unit 4 Meeting the President
Unit 5 Sales Rose by 5% Last Year
Unit 6 Being Connected
Learning Objective
1. understand advertisements.
2. recognize WH – Question and abbreviations used in small ads
3. recognize and use prepositional phrases and present progressive participles for describing
people.
4. understand business letter form.
5. understand related grammatical patterns and words.
6. recognize the importance of electronic mail.
7. recognize related words and expressions.
8. understand a pattern of congratulatory letters.
9. understand a personal written schedule.
10. recognize word collocation.
11. understand signs and notices and related grammatical pattern.
11. understand form filling.

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12. recognize the importance of visual aids.
13. understand expressions describing visual aids.
14. recognize related verbs, prepositions and adverbs.
15. recognize electronic commerce.
16. recognize the importance of wired and wireless communications.
17. understand related words, expressions and grammatical patterns.
18. understand a memorandum and a resume.
Method of Teaching
1. Lecture
2. Discussion
3. Drill
4. Role play
5. Practice with writing
6. Presentation
7. Interview
8. Brainstorming
Media
1. PowerPoint media
2. Electronics and website media
3. Knowledge sheet
4. Work sheet
Reading List
1. วรพงษ คุณเดชอมร. (2547). ภาษาอังกฤษธุรกิจ. กรุงเทพมหานคร: บริษัท สํานักพิมพแม็ค จํากัด.
2. Bill Mascull. (2002). Business Vocabulary in Use. Cambridge: Cambridge University Press.
3. Glenn Darragh. (2000). Business Idioms. Editorial Stanley.
4. Gary Weinberg and staff. Business Letters for Busy People. National Press Publications.

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Website Media
1. http://www.better-english.com/exerciselist.html
2. http://www.learn-english-today.com/business-english/business-letters.html
3. http://esl.about.com/od/intermediateconversation/ss/telephoning_english.html
4. http://www.manythings.org/vocabulary/lists/z/
5. http://www.cambridgeenglish.org/test-your-english/business/
Points
1. Assessment of academic knowledge

Percent : 50

2. Assessment of work or classroom activities

Percent : 20

3. Assessment of the assigned tasks (Action)

Percent : 30

Activities
Part A Vocabulary
- Vocabulary : Convey of meaning
1. The teacher conveys the meaning of new words using one or more of the
following technique;
- definitions
- paraphrases
- gestures
- pictures
- real objects
- synonyms
- antonyms
- etc.
- Vocabulary : Checking comprehension
1. The teacher checks the comprehension of new words using one or more of the
following technique;
- asks the questions

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- matches between the words and the meanings etc.
Part B Grammar
- Grammar : Presentation of pattern sentences
1. The teacher presents pattern sentences using one or more of the following
technique;
- writing on the board
- showing a chart
- using a dialogue
- reading a short story, ads, a diary, a letter, a memo, a notice etc.
- acting out
- presenting a picture story, a comic strip, pictures
- etc.
- Grammar : Pattern practice
1. The students imitate the pattern sentences.
2. Looking at the chart (pictures, cue words, flash cards, etc.) the students complete
the drill (substitution completion, expression, transformation, question-and-answer, etc.)
accordingly.
3. The teacher asks an able student to give cue words (phrases, cards, etc.) to his
classmates.
4. In pairs, the students practice the question-and-answer type of structure.
5. Two groups of students complete in correctly completing the drills.
6. In groups, the students try to think of as many questions as they can. Then they
take the best three of their questions to ask the class.
7. Each student is asked to prepare a few questions and answers using vocabulary
and grammatical patterns just learned for presentation in the next meeting.
8. In groups, the students develop a simple dialogue using key words and patterns
provided.

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9. The students are asked to prepare short stories for oral presentation in class using
vocabulary and grammatical patterns from past lessons.
10. The students write the pattern sentences in their notebook or worksheets.
- Grammar : Generalization
1. The teacher asks questions in a sequence that will lead to the correct
generalization of the grammatical pattern.
Part C Communication
- Communication : Lecture and drill
1. The teacher describes and gives the examples about business communicative
English.
2. The teacher and the students discuss in business communicative English skill.
3. The students drill it by themselves.
4. The teacher checks their drill.
Part D Listening and Speaking
1. Using a recording as a model the teacher asks the students to repeat.
2. The students listen to a dialogue (notices, spots, songs, etc.) and do the
exercises.
3. The students practice speaking with stress and intonation.
Part E Reading and Writing
1. The teacher reads a passage (ads, notices, memos, business letters, etc.) once or
twice while the students read silently.
2. The students read chorally and individually.
3. The teacher asks the questions to check comprehension.
4. The students are asked to prepare and ask questions of one another.
5. The teacher asks questions leading to a summary of the story.
6. The students do the exercises.

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7. The teacher and students discuss justification of the completion made by the
students.
8. The teacher distributes cut-up sentences of a story to the students. Each student
is to memorize one sentence and the whole class tries to put them in a string of story.
Evaluation
- Vocabulary
1. Accuracy of pronunciation.
2. Accuracy and fluency of spelling.
3. Appropriateness and clarity of use in context.
- Grammar
1. Accuracy and fluency of oral drills (repetition, substitution, integration, mutation,
expansion, question and answer, etc.).
2. Logical sequence of generalization.
3. Competency in communication using the structure being practiced.
- Communication
1. Appropriateness and clarity of use in context.
3. Competency in communication using the structure being practiced.
- Listening and speaking
1. Accuracy of identification.
2. Accuracy of pronunciation.
- Reading and Writing
1. Accuracy and fluency of reading (stress, intonation pattern, etc.).
2. Comprehension of the reading passage.
3. Accuracy and fluency of writing.

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Content
Week
Unit / Behavioral Objective
1–3
Unit 1 Classified Ads
(Nov. 4 – 22, 13) Behavioral Objectives
6 periods
1. read classified ads.
2. match abbreviations with their long
forms.
3. form WH-Question from given words.
4. listen to radio spots.
5. record a radio spot of their own
voice.
6. write small ads.
7. combine sentences with
prepositional phrases or present
progressive participles to describe
people.
8. write descriptions of people.
9. post a personal ad on the internet.

Content
1. Vocabulary
-Things for sale (Office, Sports, Household)
2. Grammar
- WH-Question
WH-Word + Helping Verb + Subject + Verb / Compliment ?
- Preposition ; with, in
- Participles : Verb + ing (describing people)
3. Communication
- Abbreviations in ads
4. Listening and Speaking
- radio spots
5. Reading and Writing
- Advertisements
- Descriptions of the person

Reference
1. Textbook P.10 -25
2. Business Newspapers

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Week
4–6
(Nov. 25 –
Dec. 13, 13)
6 periods

Unit 2 Looking Forward to Seeing You
Behavioral Objectives
1. identify the parts of business letters.
2. read a specimen letter.
3. write appropriate salutations and
closings.
4. write the present simple continuous
sentences stating objectives of writing,
and sentence showing interest and
offering help, using phrasal verbs and
if – clause.
5. match words with their definitions.
6. identify sentences’ objectives.
7. write an inquiry letter.
8. listen to a dictation.
9. repeat after the cassette.
10. sign up for an e-mail account.

Content

Reference
1. Vocabulary
- terms of sales, to inquire, to stock, to supply, to look 2. How to write the
forward to, importers, to advertise
Business Letters
2. Grammar
- The Present Continuous
I am answering + your …
I am writing + Infinitive
- Show your interest or offer help
To look forward to + Gerund
- If – Clause
If…… , please…… .
3. Communication
- Salutations and Closing
- Dictation
- Letters
- Parts of business letters

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Week
7–9
(Dec. 16, 13 –
Jan. 3, 14)
6 periods

10
(Jan. 6 – 10, 14)

Unit 3 Congratulations!
2. choose the correct word to make
sensible sentences.
3. match congratulatory expressions
with events.
4. say “congratulations!” in role plays.
5. form sentences expressing good
wishes.
6. read a specimen letter of
congratulations.
7. write congratulatory expressions.
8. write a congratulatory cards and
letters.
9. send a congratulatory e-card.
10. listen to a short congratulatory
speech.
Exam : Mid Term

Content
1. Vocabulary
- graduation, promotion, election, appointment, birthday,
anniversary
2. Grammar
- to wish someone something
- Congratulations + on + something
- Congratulations + to + Pron. + something
3. Communication
- Congratulations!
- Congratulatory expressions on the occasions
- A specimen letter of congratulations
- A congratulatory cards and letters

Unit 1 – 3

Reference

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Week
11 – 13
Unit 4 Meeting the President
(Jan. 13 – 31, 14) Behavioral Objectives
6 periods
1. read a person’s schedule.
2. ask and respond about a fixed
schedule.
3. listen to a conversation talking
about a fixed schedule.
4. pair nouns or noun phrases with a
verb.
5. form sentences to show obligations
to do or not to do something.
6. write sentences to describe signs
and notices.
7. match headings in a form with their
meaning.
8. fill out a form.
9. write and send an e-mail.

Content
1. Vocabulary
- Schedule
- Notices
- Forms
- Signs
2. Grammar
- must / have to + Infinitive
- mustn’t / don’t have to + Infinitive
- (be) not allowed to + do something
3. Communication
- Talk about a fixed schedule
- Asking and responding about schedule
- Signs
- Notices
- Forms

Reference

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Week
14 – 16
Unit 5 Sales Rose by 5% Last Year
(Feb. 3 – 21, 14) Behavioral Objectives
6 periods
1. read a passage presenting statistical
information.
2. match visual aids with their names.
3. complete expressions describing
visual aids with given words.
4. complete sentences with an
appropriate verb and adverb.
5. make different visual aids for
different facts.
6. present a sales report orally.
7. listen to a presentation.
8. write sentences to describe the fact
in visual aids.
9. log on websites popular electronic
commerce.

Content
1. Vocabulary
- visual aids
- e - commerce
2. Grammar
- Adverbs modify verbs
3. Communication
- Presentation expressions
- Presentation
- Reporting
- Memo with reporting
- e - commerce

Reference

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Week
17 – 19
(Feb. 24 –
Mar 14, 14)
6 periods

Unit 6 Being Connected
1. respond to telephone calls in a role
play.
2. read a brief mobile history.
4. complete sentences with an
appropriate word.
5. answer and handle phone calls.
6. write short messages.
7. listen and take message.
8. complete headings in a memo with
correct information.
9. identify sentences stating purposes
and offering help.
10. write sentences to complete a
paper memo and an electronic memo.

20
Exam : Final Term
(Mar. 17 – 18, 14)
THIS TABLE OF CONTENT IS FLEXIBLE OUTLINE.

Content
1. Vocabulary
- telephone directory, directory inquiry, overseas call, public
phone, long distance call, mobile phone, SMS, MMS, voicemail
2. Grammar
- You + ask + someone + to do + something; or
- You + tell + someone + to do + something; but
- You + tell + someone + that + something happens.
3. Communication
- Placing a call
- Answering a call
- Asking for more information
- Taking a message
- Leaving a message
- Telephoning
- Notes from telephone
- Memorandum
Unit 4 – 6

Reference

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Tasks
1. Business Vocabulary Book
2. Translate ads
3. Write the business letter
4. Write the business letter and send into instructor’s e-mail
5. Write the resume
6. Write the memorandum or report or notice
7. Interview one by one
8. Write the congratulations card
9. Present the visual aids
Examination
1. Mid Term (20 points)
- Part 1 Vocabulary (5 points)
a. Ads
b. The congratulatory Occasions
c. Business Vocabulary
d. Business Idiom
- Part 2 Communicative Skills and Structure (5 points)
a. Abbreviations
b. Business Letter Style
c. Congratulations
- Part 3 Reading (5 points)
a. Ads
b. Business Letter
c. Congratulation Cards
- Part 4 Writing (5 points)
Write the letter.

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1. Final Term (30 points)
- Part 1 Vocabulary (7 points)
a. Schedule
b. Forms
c. Visual aids
d. Telephoning
e. Business Vocabulary
f. Business Idiom
- Part 2 Communicative Skills and Structure (10 points)
a. A fixed schedule
b. Must / Have to
c. Presentation
d. Telephoning
- Part 3 Reading (8 points)
a. Schedule
b. Signs
c. Visual aids
d. Memorandum
- Part 4 Writing (5 points)
a. Fill the form
b. Write a memo from a telephone dialogue

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