One week + Helsinki + Finnish design students(Taik,Helsinki) + Japanese design students(Chiba Uni.) + A variety of exchange students from around the world (eg Latvia, Germany, Scotland, Taiwan) + Sony R&D team = A whole set of toys for children between the ages of 3-5 that challenge the norms of play by augmenting imagination with the use of technolgy and internet connectivity as well as linking the physical product with service provision. Many thanks to the Sony guys for the week.

1. SONY workshop - October 2009
Wang Qian . Sam Dunne . Tuukka Kingelin

2. You all know
the situation.

3. Whether
you’re a parent
or not.

6. Billy’s parents
just want to
go for a nice
meal.

8. ...but there’s no
chance with Billy
around.

10. Nobody can relax
and enjoy the meal.

12. Billy is not so hungry.

14. The family
leave tired and
embarassed.

16. And thats another
place they can’t go
back to.

18. A few days later, Billy’s mum
has coffee with a friend.

19. A few days later, Billy’s mum
has coffee with a friend.
They talk about the night at
the restaurant.

20. “I know exactly what
you need!”

21. “I know exactly what
you need!”

23. “Oh Jim, I’m not
sure about this.”

25. “Oh no! Not again!”

26. “But wait!”

27. What would
you like Billy?

28. What would
you like Billy?
Look, there’s a
magic menu on
your plate!

29. “Look Billy! Magic”

30. And you can take
your picture home.