Intro presentation about Piwik open source analytics.

2. ¡ Intro
¡ Piwik
¡ An Alternative
¡ Getting Started
¡ Questions
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3. ¡ Principal Consultant, Digital Analytics & Operations with
The Encima Group, an independent consultancy
¡ Native Chicagoan
§ BSBA - Finance, University of Illinois
§ MBA - Marketing, Loyola University of Chicago
¡ Author ofTip of the Spear Blog, Adjunct Prof
¡ Viewthrough Measurement Consortium
¡ Co-founder, Streams Online Media Development, Lilypad
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4. ¡ Open-source software (OSS) is computer software with its
source code made available with a license in which the
copyright holder provides the rights to study, change and
distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4

5. Open SourceApplications
§ Linux
§ MySQL
§ R for Statistics
§ Open Office
§ Wikipedia
§ Arduino
§ Drupal
§ Piwik
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6. ¡ Piwik is an open analytics platform developed by a team of
international programmers
§ Initially released in 2007
¡ It is globally used by individuals, companies and
governments ranking #7 with 2.1% share
§ #2 in Germany & Switzerland with 16% share.
¡ Piwik is an alternative to GoogleAnalytics and paid
enterprise site analytics solutions
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7. ¡ FreeWeb Analytics Platform
¡ Based on PHP& MySQL
¡ >1MMWeb sites Globally
¡ >50 Languages
¡ >Share than Adobe,WebTrends and Coremetrics combined
¡ New Releases Every Few Weeks
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8. 8

9. Tracking
API
Database
Analytics
API
Email
reports
Piwik
UI
Mobile
App
PHP
JS
Python
Java
iOS
AnalyticsTracking Admin User
TwoAPIs: one is for Data Collection (Tracking) and the other is
for Reporting (Analytics).
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10. ¡ Behavioral Data isValuable
§ Used for Retargeting and Lookalike Modeling
§ Whether Cookies or Machine Fingerprinting
§ Multi-device Universal IDs
¡ Data Independence & Control
§ Can be used for secure Intranet,
Extranet applications
§ Opt-out capability
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11. Facet Piwik Google Analytics
License Open Source Limited
Data Hosting Your Choice, Host Anywhere Google
Installation Easy Very Easy
Interface Simple, Web-based Simple, Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server Not Real-time, Fast
Customizable Extensive Limited
Data Sharing ItsYour Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No
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12. ¡ Link to Bid Manager for Remarketing Lists
¡ Refusal to integrate S2S
¡ Pervasive:Tag Manager,AdWords, GDN
¡ Past History
§ Search Not Provided
§ WiFi Spying
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13. ¡ Data Collection
§ Event-level, Automatic (Download ,Outlinks)
§ CampaignTracking, SEO-friendly, Can Leverage UTM
¡ Reporting
§ Adaptable Dashboard Widgets, Actual UVTrending
§ Segments, User Opt-out, Page Speed Monitoring
§ Real-time Reporting; Delivery via Mobile, Email
¡ Optional Modules available in MarketPlace
§ Tracking opt-out functionality
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14. Pilot-testing Piwik alongside existing install in simple, an easy
way to compare platforms.
1. Identify Web hosting service with MySQL and PHP
2. Download Piwik file to a local machine
3. Unpack archive on the local machine
4. Login (FTP ok), create a subdirectory, e.g. "/piwik"
5. Upload local folders and files to subdirectory
6. Open in Web browser and begin configuring
7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; addingWeb sites as simple as creating
an instance and then adding page tags
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15. ¡ Finding good digital analysts is challenging
¡ Piwik is very visual and easy to learn
¡ Extensive information and documentation at Piwik.org
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16. WhatYou Can Do…
¡ Use
¡ Discuss
¡ Suggest
¡ BetaTest
¡ Support - http://crowdfunding.piwik.org/
¡ Create Modules
¡ Develop Code
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17. ¡ Scott Respa – Open Analytics Summit
¡ Maciej Zawadziński – Piwik.org
¡ Brett Mowry – Second Act Marketing
¡ Todd Kelsey - Consultant
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18. Contact: DomenicoTassone
▪ dtassone@encimagroup.com
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