Intelligent content. It sounds so futuristic, and yet, it\'s not. The methods, standards and technologies needed to create intelligent content solutions are here today. This session will showcase examples of intelligent content found both on the world wide web and in private and government organizations today. Attendees will discover several innovative and useful examples that leverage the power of structured content to provide improved service, lower costs, and reduce effort. Real-world examples will be provided.

1. Intelligent
Content
<here> & <now>
presented by Scott Abel, The Content Wrangler
at Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA

2. Inefficient
<problem>

3. Incongruent
<problem>

4. Incompatible
<problem>

5. Invisible
<problem>

6. Dumb
<problem>

7. Mediocre
<problem>

8. Wasteful
<problem>

9. Backwards
<problem>

10. Error-prone
<problem>

11. IC
<what is it?>

12. “IC is content that
expresses its full
meaning in a way that is
both openly accessible
both to applications and
to people.”
Joe Gollner, Stilo

13. AT&T
<example>

15. Process
<problem>

16. Silos
<problem>

17. Disparity
<problem>

18. Cost
<problem>

19. Frustration
<problem>

21. “Nothing can destroy a
business relationship
quicker than promising
an action will occur—
and then it doesn’t.”
Timothy Brady, Getloaded.com

22. UPS
<example>

28. Ping.fm
<example>

39. Snap Shots
<example>

50. Genius Bar
<example>

56. Shazam
<example>

62. Apple
<document choreography>

63. Businesses use
documents to organize
interactions with each
other and to package the
information needed to
carry out a transaction
or other meaningful unit
of business

64. Document choreography
is a complex and carefully
managed series of
document exchanges
over a period of time
that may range from
minutes to years

70. For information to flow
efficiently from one type
of document to another
in this chain of related
documents, there must
be common content
components that are
reused

71. Documents and data are
part of a continuum
known as the Document
Type Spectrum: catalogs,
mortgages, RFPs contain
both narrative and
transactional features.

78. Flow
<it’s all about the flow>

79. Automation
<working faster, better>

80. “A virtual company
created by using services
provided by separate
businesses can be created
more rapidly, more
flexibly, and at a lower
cost than a traditional
store can.”
Bob Glushko, Author, Document Engineering

81. your turn
<how might you use IC?>

82. http://www.thecontentwrangler.com
http://thecontentwrangler.ning.com
contact
<Scott Abel>
scottabel@mac.com
317.409.0839

83. Intelligent
Content
<here> & <now>
presented by Scott Abel, The Content Wrangler
at Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA