Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Mobile Apps for Business Productivity The Circuit
1. 9/27/2010
Enterprise Mobile
Northern Kentucky University
Agenda
Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Q&A
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2. 9/27/2010
Mobile Today –
How did we get here?
Video Credit: Sybase, Inc.
(Video Credit: Sybase, Inc.)
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Enterprise – What is a mobile device?
Smart Phones
Mobile Phones
Laptops
Tablets
Net-books
Rugged Devices
Barcode Scanners
RFID
…
Mobile Reality
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4. 9/27/2010
The Enterprise Mobile Puzzle
Enterprise
Business Consumer/
Customer
Mobile
Productivity Infrastructure
-Management
-Security
1st Generation Enterprise Mobile
email, calendaring, messaging and PIM
Available for > ten years
Approximately 85% of North American companies
have deployed wireless email as an example
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5. 9/27/2010
2nd Generation Enterprise Mobile
“mobilize” their business processes
Travel & Expenses
Customer Relationship Management (CRM)
Mobile dashboards
Productivity is/was the goal
3rd Generation Enterprise Mobile
Move past “productivity” apps
Will grow from the pervasive availability of
network access
Will take advantage of the advanced features of the
devices
GPS,HD video cameras are becoming standard and
are creating new application categories
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6. 9/27/2010
SAP impact on the enterprise
“We’re going to workflow‐enable smart phones so
you can have meaningful, transactive interactions
with your process systems,” said Keith Costello,
executive vice president for business analytics at
SAP
At some point, CIO’s will expect their vendors to
provide mobile access transparently
ROI of Mobile Solutions
Internal
Decrease costs
Productivity – 24x7 access does impact the bottom line
Responsiveness to business decisions
Increased Revenue/ business due to efficiencies
External
Increased Revenue
Increased customer base
Customer retention through mobile enhanced services
New Products
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7. 9/27/2010
Infrastructure Architecture
Mobile App INFRASTRUCTURE IS BULK OF INVESTMENT Mobile App
Today’s Discussion
Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Questions and Answers
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8. 9/27/2010
Enterprise Mobile Platforms
iOS (iPod, iPhone, iPad)
Android (Multiple Device Manufactures)
RIM (BlackBerry Devices)
WebOS (Palm Devices)
Windows Phone 7
Symbian
Mobi Sites
Platform Independence
iOS
First with app store GSM technology
Most available apps Strong consumer brand
Stringent review process Uniformity/ease of use
Single device manufacture Development Cost
One carrier Cost to end user
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Android
Open source software Ties to Google
Quickly growing app store Cost to end user
Multiple device Strong consumer brand
manufactures Questions of uniformity
Largely customizable
Multiple carriers
Third party app
RIM
Limited app availability Focus on security
Single device manufacture Development cost
Multiple carriers Cost to end user
Business market penetration Uniformity/ease of use
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WebOS
Limited app availability Development cost
Multiple device HTML, Java, AJAX, C
manufactures Cost to end user
Multiple carriers Tied to struggling brand
Business and consumer Impact of HP?
users
Windows Phone 7
Limited app availability Development cost
Multiple device Cost to end user
manufactures Experience in the
Multiple carriers enterprise
Business and consumer
users
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11. 9/27/2010
Symbian
Top OS worldwide
Multiple device
manufactures
Multiple carriers
Business and consumer
users
Development cost
Cost to end user
Losing market share
Recently went open source
via Symbian Foundation
Mobi sites
Available on variety of Cost to end user
platforms & devices Not available without
Varying compatibility/ease internet connection
of use with device
hardware
Development cost
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Platform Independence
Mobile web
HTML5 and CSS3
More portability
Lose native functions
Adobe
Adobe Flash Platform
Flash War
WebKit
Produce apps & compile for any
platform
Dell
IPAD changes everything again
120 million iOS devices Apple created an
sold by September 2010 entirely new market –
In 80 days, Apple the “third screen”
created a $2 billion
business with the iPad
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Mobile Sweet Spot
Social Portability
Design
Reliability Design
Security Geo-
Location
Business Consumer
Delta iPhone App
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Forecasting
2015 mobile web will surpass desktop use
iOS and Android will continue to grow in market share as
Windows Mobile, RIM,WebOS and Symbian decline
Continued integration will take place with mobile strategy
and social technologies
Mobile retail growth with location technology & real-time
technology
The Mobile Cloud is going to accelerate the adoption of
mobile technologies in businesses
Today’s Discussion
Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Questions and Answers
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15. 9/27/2010
Mobile/Web @ NKU’s COI
Full mobile lifecycle strategy and development
Strategy definition and refinement
Mobile project management
Mobile development
Mobile marketing, branding, and design
Website concept, design, and implementation
Social/Web 2.0 development
Research Projects
Mobile at NKU
Mobile Learning apps (iNKU)
Consumer apps
San Ramon Fire Department
Alerting applications (Alerts4me)
Several Enterprise Apps
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