Colin Smith - Repackaging, repositioning and reinventing for the Chinese market

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Colin Smith - Manager at the Customer Experience Company Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

Marketing

Colin Smith
Manager at the Customer Experience Company

Repackaging, Repositioning and
Reinventing for the Chinese Market

Repositioning
Customers will change their reading sources before
they change their reading behaviour
The way customers read is fundamental
Family is now a key factor in a businesses
repositioning strategy

Reinventing
Select products that SUIT the
Chinese market

TAILOR the overall branding to
ADAPT to the Chinese context

The traditional rules of marketing still
apply in China
TALK to your customers
TAILOR to your customers
TEST with your customers

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Colin Smith - Repackaging, repositioning and reinventing for the Chinese market

2. Colin Smith Manager at the Customer Experience Company

3. Repackaging, Repositioning and Reinventing for the Chinese Market

4. Repackaging Chinese consumers prefer DETAIL in analysing their websites TESTING is crucial in marketing your brand to a new market Make use of CHINESE CHARACTERS REDESIGN and REWRITE content ….don’t just translate it

7. Repositioning Customers will change their reading sources before they change their reading behaviour The way customers read is fundamental Family is now a key factor in a businesses repositioning strategy

10. Reinventing Select products that SUIT the Chinese market TAILOR the overall branding to ADAPT to the Chinese context

11. The traditional rules of marketing still apply in China TALK to your customers TAILOR to your customers TEST with your customers