1. New model of Mobile Ads Network
for app/game monetization
May - 2014
Tran Quoc Toan – Marketing Manager of Appota

2. Who are the most suitable audiences?
Mobile publishers
(who want to monetize your inventories)
Mobile developers
(who want to monetize & advertise your apps)
Mobile app advertisers
And… other Ad Network

3. Some Terminologies
Advertiser
CPC (Cost per Click)
CPI (Cost per Install)
CPA (Cost per Action, Acquisition)
CPM (eCPM) – Cost per mille
CPD (Cost per Duration)
CPV (Cost per Video view)
Inventory
(Community)
CTR (Click through Rate)
Conversion rate
Campaign
Bidding
Targeting – Retargeting
Publishers
(Developers)
SDK
Monetization

4. Mobile Ads spending is on the rise
Source: eMarketer, Techrunch
In the last quarter 2013, Facebook Ads made
more from mobile than desktop ads with 53%

5. Picture of Top M.A.N World Wide
Source: Appbrain & ideatoappster 2014

6. In tons of existing M.A.N
Source: appbrain & ideatoappster 2014

7. Most active M.A.N in Vietnam
Common international ones in Vietnam

8. And we are going to matrixes
#Depth of Ads network
First tier (own inventories) Second tier (Tech solutions, Sales)

9. #Type of Ads
Small banner Full banner Text Video App wall
Interactive
Questionnaire
Native button
And more…

10. #Performance
CPM CPC CPI CPA CPV
#Ads Position
Start screen Exit screen Top Middle Bottom
Contextual
position
And more…

11. #Type of Ads Network
Manual Display Ads
Network
Self-serve Display Ads
network
Virtual Reward Ads
Network
Real Reward Ads
Network
And more…

12. It’s quite complicated
Mobile advertisers
Mobile publishers
(famous app, high-traffic inventories)
Developers want to have
more users & revenue

13. Advice for mobile advertisers
Right Targeting
Trust in price transparency
Low Cost with effectiveness
(run in your own inventories)
Ad Relevance
Good inventories
Clear purpose (branding, acquisition)

14. Advice for developer & publisher who want
to monetize his communities?
 Sell directly your traffic to someone else (Like a manual
M.A.N)
 Integrate CPC ads network like Admob, Inmobi…
 Integrate CPI (CPA) ads network

15. If you are an developer wants to advertise
your app/game?

16. We hope to balance it all
Incentive for users
More users for developers’ IAP games with low cost
Long-term monetization for communities
App advertisers ~ Developers want to have downloads

17. New model
Integrate SDK
(IAP games)
Developers
Publishers
$$ Integrate SDK
(to show app wall)
Users
Transactions
$$

18. Agenda
May 2014: In-house testing
June 2014: Beta test for limited developers
July 2014: Launch for all developers & advertisers
If you want to join, please contact with me via toantq@appota.com

19. Thanks for your attention
Head Office
4F, Building 11 (LE Building), Alley 71, Lang Ha St.,
Ba Dinh Dist., Hanoi, Vietnam
Tel: +84-1682882468 | +84-932225785
Email: toantq@appota.com
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