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Drupal cho doanh nghiệp - cắt giảm tổng chi phí sở hữu phần mềm
1.
2. Program
● Tom's work experience & projects
● What and why TCO?
● TCO break-down
● What is Drupal?
● Who uses Drupal
● Why Drupal is trusted as appropriate
solution for Enterprise
3. Consultant, Web Strategy at RICHLTD.com
● 2.000 unique visitors in 2008 to over 15.000 in 2011
● Drupal webmaster, Design, Content marketing, CRM
4. Export Consultant at Vinapackingfilms.com
● Build Drupal based website and inbound marketing strategies
● From 0 to 7 containers exported monthly in 2012
5. Marketing Director at JoomlArt.com
● Content strategy, Company Blog serving 250k site members
● Branding, Communication and Positioning as global player
6. Today: Geekpolis
● Drupal consulting and development agency
● Dedicated specialized Drupal teams
● Drupal based products and professional support
7. Total Cost of Ownership (software)
Up-front software costs only make up a
small percentage of Total Cost of
Ownership. Most costs are hidden.
- Gartner Group
12. Total Cost of Ownership (software)
... all of the obvious costs
and all the hidden costs
of ownership across the
full life cycle
13. Typical Scenarios & Objectives
● Start with publishing expert content
● Integration with social media
● Build community around a brand
● Add multiple domains with consistent brand
communication, go Multi-lingual
● Scale with the growth of community size
● Extend with e-commerce
● No dependency on vendor & technology
● Adopting Agile to Business (react to
changing environments)
14. Full Costs Break Down during
product life cycle
1. Selection
2. Acquisition
3. Operation
4. Change Management
5. Replacement
IF CIOs / CTOs cannot make proper
comparisons between different technologies,
strategies and solutions
17. What could happen if we make bad
buying decisions?
● Lost of opportunity (cost)
● Lost of quality (any guarantee offered?)
● Lack of security (data lost)
● Incompatibility with new emerging systems
● Expensive reparation
● Expensive replacement
● ...
37. Benefits for Enterprise
● Proven large scale deployments
● Strong security, 35 dedicated developers
● 2 big annual international conferences,
thousands of regional camps & meetups
(Drupal Hanoi Meetup regular)
● Great SEO
● Integration with other technologies, services
38.
39. Summary
● As CIOs/CTOs make cost/benefit analysis
with TCO and select right solutions
● Consider whole cost of software during
complete product life cycle.
● Purchase of software is only about 10% of
total (ICEBERG)
● Drupal is a trusted solution for Enterprise
and Government to reduce TCO