Social media networks such as Facebook, Twitter, Google Plus, and LinkedIn present a great marketing opportunity for dentists. However in order to successful you must be strategic and have a clear plan.

1. Why Dentists should sink
their Teeth into Social Media
By Greg Fry

3. What is Social Media?
“Social Media is a catch-all
term used to describe the
tools and technologies that
facilitate social interaction
over the internet”.

4. What is Social Media?
"Social media is either a timewasting, wool-gathering, yak-shaving
waste of effort or, perhaps, just
maybe, it’s a crack in the wall
between you and the rest of the
world. It’s a choice... up to you.”
-
- Seth Godin

5. Social Media Stats
• The average Irish person spends “20 hours
and 10 minutes online each month”
(*Comscore).
• 2.4 Million + Irish Facebook Users.
• 750+ Million Mobile Facebook Users.
• 600,000 + daily Twitter users in Ireland.
• 1 Million Irish LinkedIn users.
• According to Cisco in 1.5 years 90% of
consumer internet traffic will be video.
• YouTube gets over 400 million views each
month from Irish people.
• Over 1 million smartphone users in Ireland.

6. Dentists using Social Media in the US.
• 52% use Social Media for business.
• 97% of Dental practices using Social Media
used Facebook.
• 38% used LinkedIn and 32% used Twitter
*US Study 2012 by the Journal of
Contemporary Dental Practice – Results
based on 573 responses *

7. Your Fans
Common
Interest
Your Dental
Practice
Community

8. “The nobodies are the new somebodies”
Guy Kawasaki Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple

9. Before you start……Set Goals

10. Social Media Channels

11. Social Media Doesn’t have to be Scary

12. How Can Dentists Use Facebook?

13. How Can Dentists Use Facebook?

14. Good or Bad?

15. Good or Bad?

16. Don’t be afraid to be creative
http://youtu.be/3TQhpUzHeVQ

17. Why Should Dentists Use Social Media?
• To communicate with your patients between visits.
• To educate existing and prospective customers. Remove the
“FEAR” factor.
• To network and engage with other local businesses.
• To listen and to mange your reputation.
• To make it even easier for potential patients to book an
appointment.
• To find and generate new patients.
• To provide customer service.

18. Don’t get too emotional

19. Reputation Management
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What is your strategy?
Address the person’s complaint.
Take the conversation offline.
Try to find a positive outcome
online.
Use tools such as Google Alerts,
Social Mention, Mention.com,
Topsy.com and Radian6 to
monitor your reputation online.

20. But what about Time? I am busy
Save time and Manage multiple social networks from the one dashboard.
Schedule content and be consistent with your updates. (Hootsuite.com)

21. Hootsuite
Schedule your Social Media activity for multiple Social Networks

22. Hootsuite
Schedule your Social Media activity for multiple Social Networks

23. Hootsuite
Schedule your Social Media activity for multiple Social Networks

24. 10 Takeaways
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•
•
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•
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Remember Social Media is about having conversations not making
statements.
Ask yourself – What do I want to achieve from my social media efforts. Set
Goals and measure.
Make sure the people you engage with on Social Media can become or
are existing patients.
Make sure the content you share is of some value or interest to your
target audience.
Always respond to comments and queries.
Network with other businesses and consider promoting businesses,
sports clubs, charities etc in your local area.
If you are on a Social Network like Facebook don’t keep it a secret. Tell
your existing patients you are there and why it may be beneficial for them
to like your page.
Schedule content and be consistent with your updates.
Download mobile apps on your smartphone so you can manage your
Social Media accounts on the go.
Consider Social Advertising to promote your Social Networking pages and
accounts.

25. Thanks for Smiling
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
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