Quick talk at TechConnect 2017 on why your business should start embracing video. And how to do it.

1. Embracing the Digital Video
Revolution
@gregfrysocial

4. Build Relationships faster with Video
thehappypear

5. Think Like a Content Marketer
“Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and, ultimately,
to drive profitable customer action”
- Content Marking Institute

6. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews

7. “The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?

8. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s

9. Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.

10. Formatting Your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video is
about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to your
video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand your
video with or without sound.
Branding – Make sure you add your logo to your video. That way when your
video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.

11. Mobile Video Apps
• Quik – video editor from GoPro
• iMovie(iOS only)
• Power Director (Android only)
• Magisto Video Editor & Movie Maker
• FilmoraGo
• Adobe Premier Clip
• Splice (iOS only)
• Boomerang
• Clips
• Hyperlapse
• Animoto
• YouTube

12. Promote your Videos and Create Video Ads
http://www.viddyad.com/

13. Why Live Video?

14. Go “Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

16. Go “Live” - Tools
https://obsproject.com/

17. The 10 Tip Takeaway
• Create video for your audience not you. Be creative and dare to be
different.
• Look at the camera and be yourself. It is not a Hollywood movie you are
recording.
• Use simple video editing software such as Power Director, Adobe
Premier Pro, iMovie or Final Cut Pro.
• Reinvent your Social Media updates by using video apps. (Quik, Magisto,
FilmoraGo, Clips)
• Share, Share and Share - on your Facebook page, repurpose for
Instagram, Newsletters etc.
• Tag all your video content.
• Add captions or subtitles to your video..
• Use Video tools like Go To Meeting or even Skype to meet regularly with
your clients. (particularly the ones that are far away.
• Use Live Streaming to showcase offline events, introduce staff and
share sneak previews.)
@gregfrysocial

18. Questions?

19. Contact Me
+353 87 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry