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Greg Fry Biz Expo talk April 2017
1. The Power of Social Media & the
Rise of Digital Video
@gregfrysocial
2. 4 Steps for Social Media Success
1. Let people know you exist
2. Demonstrate your passion and
expertise. Generate Likeability” .
3. Ask for the sale.
4. Turn Customers into Advocates.
3. 6 Future Trends Happening Now
• Video continues to evolve
• Unique “Rich” content becomes
vital
• Social Advertising becomes
more powerful
• “Private” Social Networks thrive
• The Age of Advocacy arrives
• Automation gets serious
7. Think Like a Content Marketer
“Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and, ultimately,
to drive profitable customer action”
- Content Marking Institute
8. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews
9. “The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?
10. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s
11. Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.
12. Formatting Your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video is
about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to your
video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand your
video with or without sound.
Branding – Make sure you add your logo to your video. That way when your
video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.
24. The 10 Tip Takeaway
• Create video for your audience not you. Be creative and dare to be
different.
• Look at the camera and be yourself. It is not a Hollywood movie you are
recording.
• Use simple video editing software such as Power Director, Adobe
Premier Pro, iMovie or Final Cut Pro.
• Reinvent your Social Media updates by using video apps. (Quik, Magisto,
FilmoraGo, Clips)
• Share, Share and Share - on your Facebook page, repurpose for
Instagram, Newsletters etc.
• Tag all your video content.
• Add captions or subtitles to your video..
• Use Video tools like Go To Meeting or even Skype to meet regularly with
your clients. (particularly the ones that are far away.
• Use Live Streaming to showcase any offline Use Screen recording to
give customer support. (Check out Camtasia)
@gregfrysocial
