.

1. Building your presence on
“Getting Social with Greg Fry”
@gregfrysocial

2. Who is this Guy?
An International Social Media trainer delivering
regular LinkedIn, Facebook, Twitter, YouTube, Google+
and Social Business Strategy training and workshops
for institutions such as the Digital Marketing Institute,
Sure Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and
Content Consultant. He believes that in order to make
social media work for your business you must have a
clear business goal, a clearly defined strategy, great
content and make sure that everything you do is
measurable. Greg has also won awards for his
blogging whilst contributing to the tweakyourbiz.com
community.
In 2014 Greg worked with top multinationals
including: Ulster Bank, Microsoft, UPC and Coca Cola
Hellenic.

3. What is your Aim?

4. What is Social Media?
“Tools and Technologies that
faciliate conversations online”
Social Media is a place to listen,
engage and even collaborate
with customers, prospective
customers and influencers
online.

5. Embrace the Video Revolution
According to Cisco by 2017. 70% of consumer internet
traffic will be video.

6. Think Mobile

7. What is Content Marketing?
“Content marketing is a
strategic marketing approach focused
on creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-
defined audience — and, ultimately,
to drive profitable customer action”
- Content Marking Institute

8. Examples of Content Marketing?
• Infographics
• Short Videos
• Podcast
• Case studies
• E-Books
• Link Round Ups
• Visual content
• Guides/ How to posts
• Product reviews
• Interviews

9. 5 Future Trends Happening
Now…….
• Video continues to evolve
• Unique “Rich” content
becomes vital
• Social Advertising
becomes more powerful
• “Private” Social Networks
thrive
• The Age of Advocacy
arrives

10. Questions???

11. Contact Me
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
greg@contentplan.co