SlideShare ist ein Scribd-Unternehmen logo
1 von 70
Downloaden Sie, um offline zu lesen
Own Your Raise:
Creating a Fundraising Strategy for
Female Founders
Fundraising is hard. You don’t have to do it alone.
Designed for entrepreneurs, The Capital Network (TCN) provides workshops,
events, mentorship and a network to support YOU, the founder.
Let TCN help you
OWN YOUR RAISE!
Fundraising Preparedness
Workshops
● Open to all early stage
founders
● Workshops, bootcamps,
events on fundraising
Fellowship For Female
Founders
● For a cohort of 10-16 female
founders per fellowship program
● 6+ months of fundraising
education, mentorship, resources,
and networking
● Since 2016, our 75+ fellows (50%
BIPOC) have raised $45M+
Investment & Inclusion
Series
● Open to all
● Ongoing series of open
conversations to explore effective
practices in DEI, Capital and the
future of fundraising
● Held in partnership with the VC
Inclusion Lab of Brown University
Terence Craig
Startup Investor,
Investor in Residence at
The Idea Village
@terencecraig
@TCNupdate www.TheCapitalNetwork.org
Lisa Frusztajer
Investor in Residence at TCN,
Investment Committee at
Portfolia, Angel Investor at
Pipeline Angels and Next Wave
Ventures
@TCNUpdate
@Portfolia1
Marie Meslin
Executive Director at The
Capital Network & &
Creator of the Fellowship
For Female Founders
@marie_meslin
@TCNupdate
Pauline Roteta
Co-Founder & CEO at
Pasito,
Entrepreneur in Residence
at TCN
@joinpasito
Purpose of this workshop
● To understand the landscape of raising money for female founders
● To understand what raising from investors means for you and your
business
● To understand how to best prepare, plan and execute a strategy that
makes sense for you and your company.
● To learn about resources and meet other female founders raising capital
● Be prepared + Not desperate for cash = Sound decisions
● Tell us what you want to know!
MM
You will gain a better understanding of:
● Fundraising landscape
● What raising money means for you and your business
● Prepare, plan, execute the right strategy for you
● Resources, meet other female founders raising capital
● Preparation + Not being desperate for cash = Sound decisions
Tell us what you want to know!
MM
Sections
1. Setting the scene: The landscape for female founders raising
capital
2. What does raising capital mean?
3. Am I / is my company ready?
4. Raising Capital: DOCUMENTS
5. Raising Capital: THE RAISE
6. Raising Capital: TIMELINE
7. Raising Capital: NETWORKS
8. Strategies for Success / Resources
MM
1. Setting the scene
Fundraising While Female
2% 0.43% 15.4%
In 2021, only 2% of venture
capital dollars went to
startups founded solely by
women, the lowest
percentage since 2016.
Black and Latinx women
received 0.43% of the $166
billion in VC funding given
out in 2020.
In 2021, about 15.4% of
GPs of VC firms are
women, a 3.5%
increase from 2019.
Women founders also face biased questions, and even harassment and
abuse by male investors
LF
The Pandemic has a disproportionate impact on
female entrepreneurs
COVID impacted female founders harder than it did
male founders and the overall venture market. It
went beyond deal activity. It impacted valuations, as
well. For the first time in over a decade, valuations of
female-founded companies at the early stage
diverged significantly from the overall market, with a
gap emerging in both 2020 and 2021.
The median valuation for all early-stage startups
increased 15.4% between 2019 and 2020, despite the
pandemic. For female-founded companies at that
stage, the median rose by 4.0%. The result was a
$4.0 million chasm between the overall market and
female-founded companies
Source: PitchBook 2021 Report
LF
Gender Gap
LF
Companies founded
solely by women
only received 2% of
dollars invested in
VC-backed startups
in the US in 2021
Women Founders - The State of the Union
● As of 2019, there were nearly 13 million women-owned businesses in the U.S., representing
42% of all U.S. businesses. Women of color make up 50% of all women-owned businesses.
● Over the past two decades, the number of women entrepreneurs has increased by 114%.
● As of 2019, women-owned businesses employed almost 9.4 million people and generated
$1.9 trillion in revenue. Women-of-color-owned businesses generated 23% of total
women-owned businesses’ revenue
● Women drive 83% of all U.S. consumption, through both buying power and influence.
(Source: Morgan Stanley)
● Before the pandemic, 60% of women-owned businesses ranked the overall health of their
business as “good”. But by July 2020, just 47% (15% less compared to male-owned) of
female-owned businesses said their businesses was “good”. (Source: US Chamber of Commerce)
● 28% of startups have at least one female founder (Source: SVB)
● Increased numbers of investment groups and firms aimed at women-run companies
(Female Founders Fund, BBG Ventures, Harbinger Ventures, Halogen Ventures, AllRaise,
XFactor Ventures, Astia Angels, Chloe Capital, Portfolia)
Source: 35 Women-Owned Business Statistics You Need to Know in 2021
LF
New Majority Founders Woefully Under-represented
Source: RateMyInvestor
LF
Black Founders
LF
Crunchbase data shows
that Black founders
received only 1.2% of the
record $147 bln in VC
investment in U.S. startups
in the first half of 2021.
That compares with the
more than 13% of the U.S.
population that is Black or
African American.
Latinx Founders
LF
Crunchbase data shows that
while funding to Latinx
founders has increased from
$1.7 bln in 2017 to $6.8 bln in
2021, that growth only slightly
outpaced the overall increase
in U.S. VC investments, leaving
Latinx startup funding stuck
stubbornly at around 2
percent of the overall startup
investment pie.
Allies
LF
2. What does raising a
round mean?
Fundraising lifecycle
Friends/Family
Ultra high risk
Bet on founders
Limited expectation
for return’
~$250K
Pre-Seed
Angel investors
Very few VCs *
Founder Centric,
based on
vision,qualitative
not quantitative
$1M - $2M
Seed
Angels, Angel
Groups, Family
Offices, Some VCs
Founder-centric,
needs some traction,
still based on vision,
qualitative not
quantitative
$1M-$5M (Varies)
Series B
Institutional: VCs,
Large Family Offices
Focused on previous
growth metrics, future
return projections.
Quantitative
Series A
Angel Groups, Family Offices,
VCs; Primarily institutional
Based on traction, past
performance, domain
expertise,TAM
Less qualitative but not
enough data to be truly
quantitative
$5M-$30M
Growth Equity
Large VC, Private Equity
and Large Family Offices
Focused on previous
growth metrics and future
return projections.
Late Stage
Large VCs, Private Equity,
Specific Late stage
Investment Banks
Financially driven entirely
Exit: IPO/Acquisition
Large Companies,
Investment Banks
Debt Financing
Venture Debt Funds
Commercial Banks
TC
What does raising money from individual
Angels mean?
For the Entrepreneur
More than just money…
● A key partner
● Strategic connections
● Guidance
● Can provide credibility with
investors & customers
For the Angel:
● Mentor
● High risk / high reward (typically
convertible note/SAFE)
● Use expertise and industry
knowledge to catalyze growth &
stay in the game
TC
Other options to raising capital
• Bootstrap
• Customer Contracts & Sales
• Family & Friends (Watch TCN Workshop Recording)
• Pitch / Biz Plan Competitions
• Crowdfunding (Kickstarter / I Fund Women) (Watch TCN Workshop Recording)
• Equity Crowdfunding (WeFunder / NetCapital) (Watch TCN Workshop Recording)
• Revenue Based Financing
• Grants & Other Non-Dilutive Grants (SBIR etc) (Watch TCN Workshop Recording)
TC
3. Am I / Is my company
ready?
Am I ready?
You might be at the right stage to think about investment but…
❏ Is there alignment between your vision for your company and the
kind of money you are seeking?
❏ Do you have outside support and mentoring from your personal and
professional environment?
❏ What are your family considerations? Can you take more on?
❏ What are your financial considerations?
Resources: The Founder’s Dilemma & HBS
PR
Am I ready?
You might be at the right stage to think about investment but…
❏ Alignment – your vision, money you are seeking?
❏ Outside support / mentoring?
❏ Family / personal / financial
Resources: The Founder’s Dilemma & HBS
PR
Is my company ready?
Should you be raising capital from investors?
Checklist to see if you are ready for investment:
❏ Am incorporated as a for-profit business?
❏ Have I validated my assumptions and shown market demand?
❏ Is my business scalable?
❏ Do I have a clear brand?
❏ Do I have a team in place with clear roles and duties?
❏ Do I have clear goals/milestones I want to reach with my business
❏ Do I have an end goal / payout for the business?
❏ Am I clear on all the parties that have a stake in my company?
PR
Is My Company Ready?
You might be at the right stage to think about investment
but…
❏ Is angel or institutional the right option?
❏ Grants / non-dilutive?
❏ University resources?
❏ Accelerators / incubators?
PR
4. The Documents
What you need
A. One paragraph overview
B. One-pager: Also called an Executive Summary
C. Two versions of your Deck:
a. Presentations
b. Sharing digitally
D. Financial model
E. Product presentation or demo
F. Email template - a ‘Forwardable’ update tailored to each recipient
MM
Resource: Startup Templates
The ‘About’ Paragraph
The paragraph as your MISSION STATEMENT:
In 3-4 sentences:
● Why this - What is the problem I am trying to solve + how are you solving it
● Why me - Why am I the best person to solve this problem
● Why now - What is going on in the market, trends, regulations etc to make
this the right time to create this business
● OR Who Cares? - Why is this important - why you should care about this
too.
MM
The ‘About’ Paragraph - Pasito
Why this: Companies are struggling to hire and retain talent. At the same time, they spend
30% of their budgets on benefits that employees don’t understand or use. For employees,
most of their financial life is tied to their employer (salary, retirement, health, care,
transport). But when they don’t get the financial or tax advice they need (and 3/4 of
Americans don’t), they leave thousands of dollars on the table each year.
Why me: Why not me? I experienced it first hand and knew I could solve this problem. I
believed in my ability to build an amazing team to make a difference.
Why now?
1) Great resignation
2) Financial inequalities exposed by Covid
3) Regulatory changes
PR
The ‘About’ Paragraph - Mombox
Why this: As a first-time mom I was baffled (and personally let down) by the lack of care
new moms received, starting with the labor and delivery essentials. I realized this was a
needed convenience going unnoticed in a convenience economy.
Why me: Why not me? I experienced it first hand and knew I could solve this problem,
and have extensive knowledge regarding lifestyle brands, content creation and marketing
strategy.
Why now? 1) 80% of babies born today are born to millennial women -- who are also the
prime subscribers of subscription boxes.
2) COVID shifted the medical care landscape and everything that could be done at home,
needed to be done at home. We realized quickly how more convenient we could make
care, without sacrificing quality. I didn't see the future of postnatal care returning to
pre-COVID norms.
PR
Sample Fundraising Paragraph
● What is the business (how do you make money)
● What is your traction to date, your achievements
● What are some clear financial data points (if you have revenue)
● What’s next for you / you want to achieve / your vision for the company
● What is the $ you are raising (talk about opportunities not asks)
Think about what is unique about your company / team / solution /
business model
PR
Sample Fundraising Paragraph - Warm Intro Email
EMAIL TITLE: A founder you should meet
EMAIL BODY:
I would like to connect you with (a friend of mine / an ex-colleague / an amazing founder I’ve come
across), Pauline Roteta. She is the Co-Founder & CEO of a startup called Pasito.
Pasito is building an app that combines health and wealth to personalize employee total rewards.
Through Pasito, employees get personalized financial and health benefit support that leads to better
appreciation for total compensation, and companies save money on payroll and health premiums.
Pasito delivered on successful paid pilots with fast-growing tech companies - saved employees
$1,900 on average, achieved 79 NPS, 3.5x ROI for companies. Their team is amazing (ex-Amazon CTO,
ex-Appfolio CGO, backed by HRtech and fintech founders). They’re raising a pre-seed to develop their
technology, integrate with payroll APIs and scale sales.
PR
LF
Sample Fundraising Paragraph - Warm Intro Email
About us
XXXX
What we've accomplished
- Built our employee-facing app
- Regulatory analysis
- Strong team of seven in the US (ex-N26, Epsilon, Seal Team 5, Monzo).
- X.Xk sign-ups / $XXXk transactions / Xx AUM growth in 2021 / organically growing X% WoW
What we're raising
- $XM on a SAFE ($XXM pre-money cap, XX% discount). XX% committed
Goals for the raise
- Add more key engineering resources to the team to move faster
- Evolve product based on insights and level up user experience
- Test marketing channels and scale
You can find our deck here
Sample Fundraising Paragraph - Cold Email
EMAIL TITLE:
EMAIL BODY:
Mombox is a DTC postnatal wellness startup that ships labor and delivery kits to new
moms. Mombox continues to grow at roughly 100% YoY and is on track to gross $200k
this year without any marketing spend. Given this traction, we're raising a seed round to
expand the existing one-time care kit into a complete at-home, postnatal wellness
program.
Mombox is opening a $1M seed round the first week of August and I would love the
opportunity to connect and tell you more.
PR
LF
5. The Raise
How much?
❏ KPIs, milestones
❏ Too conservative vs. too aggressive
❏ Cash runway
❏ Target vs. actual
❏ Deal Dynamics from an Investor’s perspective
❏ Valuations & Down Rounds
Two approaches:
Raise only what you need
● Decreases overall dilution
● Higher risk
Raise as much as possible now
● Increases overall dilution
● Decreases risk and provides
breathing room
TC
LF
What Instrument To Use
TC
❏ SAFE - very coastal instrument
❏ Convertible Note
❏ Priced Round
6. The Timeline
When to Fundraise
Some times are better than others! Plan accordingly.
January February March April May June
July August September October November December
LF
Angels vs VC
Timeline for raising from investors.
(It’ll take longer than you think!)
Basic Timeline:
● Network &
Intros
● Cultivate
warm intros
● Process
Starter
● 2-4 intros per
day
● Diligence
● Negotiations
● Waiting for
check to clear
Month 1-2 Month 2-3
Month 3-5 Month 5-6
LF
● DATA ROOM
w/ Docs
● Pitch Deck
Practiced
Before You Open Your Round
● List Of Investor
Targets
● Network &
Intros
Your timeline
Think of the fundraising process as a crescendo:
1. Set clear start and end date
a. Schedule first round meetings within a few weeks of one another.
b. Move everyone through the process at a similar pace.
2. Orchestrate and time your intros. LinkedIn Is Your Friend!
a. Meet with your connectors in the weeks before the process for buy-in.
3. Think about strategically placed announcements, metrics and media to
build interest, prove traction and demonstrate demand.
4. Don’t forget to run the day to day of your business!
PR
LF
Creating traction
Pasito story
- Start with market validation
- Secure paying customers & deliver manually
- Make those customers love and refer you
- Build your team of high-performers
- Constantly expand your network of investors and commercial partners
- Always lean on metrics
- Make decisions easy for every stakeholders - unique offering, save money,
deliver a package
PR
7. Networks
Finding Investors (pt. 1)
Research potential investors
Where to look before reaching out:
● TCN Angel & VC database:
https://thecapitalnetwork.org/angel-vc
-database/
● Crunchbase
● Their website/portfolio companies
○ Particularly failures!
● Angelist
● Social media/medium/blogs
● LinkedIn
TC
Research potential investors
What to look for:
● Common threads
● Connections
● Competitors
PR
Finding Investors (pt. 2)
Investor pipelines Spreadsheet
Investing is Sales proper qualification is essential
Warm introductions are your best weapon
Finding a Champion:
● Building a relationship
● Connections in investor space - key figure in the space.
● Expert in whatever you are doing (especially in obscure sectors).
Communicating with investors:
Cadence on communication - how when to answer
NDAs? NOPE!
https:/
/theimpactseat.medium.com/why-investors-wont-sign-ndas-26ad
0fde0a46
TC
TCN’s Angel & VC Database
https://thecapitalnetwork.org/angel-vc-database/
LF
3
Pretty good, somewhat in the space, possible fit
2
Good! Very closely matched
1
The best of the best
Investor Tranches
What does this
mean for women?
LF
TC
Sample investor pipeline
47
Name Firm Title Tranche
Typical
Check
Size
Why they would be
interested
Potential
intro from
Can
Make
Intro Intro Made Comments
Jane
Investor
Best
Ventures MD 1
$500K-$1
M
Invested in similar company,
focuses on our industry Tyler Wild Yes
Jackie
Angel
Angel
Investor 2
$50K -
$100K
Background in our industry,
exited a company in the
space Shelby West Yes Yes Interested!
Katie
Venture
Varied
Ventures
Associ
ate 3
$100k-
$500k Thesis focuses on our tech Jon Dumont Yes
Upon
return from
Vaca
LF
Finding a Champion: How
● A champion is a huge asset!
● Look for key mentors, people you have worked with for a
long time, leaders in your space
● Chemistry, ideological alignment
● Doesn’t have to be a woman!
● You’ll know them by their passion for your business &
advocacy for you
What do I do if I don’t have someone?
● Find one! :)
● Not a stranger - build a relationship
LF
Finding a Champion:
● The right champion is a huge asset!
● Key mentors, people you have
worked with closely, leaders in your
space
● Chemistry, ideological alignment
● Doesn’t have to be a woman!
● Passion for your business, advocacy
What do I do if I don’t have someone?
● Find one! :)
● Not a stranger - build a relationship
LF
How
Characteristics of a champion:
● Expert in the space
● Respected investor
● Willing to support you and
provide assistance, for free or as
an advisor
● Trusted BY YOU (& by others)
Who
Finding a Lead:
LF
How
- Research
- Create pipeline
- Founder referrals
- Warm intros
Who
- Financial partner and advocate
- Investment strategy
- Business partner and advocate
- Champion vs. Lead
Terence Craig
Startup Investor,
Investor in Residence at
The Idea Village
@terencecraig
@TCNupdate www.TheCapitalNetwork.org
Lisa Frusztajer
Investor in Residence at TCN,
Investment Committee at
Portfolia, Angel Investor at
Pipeline Angels and Next Wave
Ventures
@TCNUpdate
@Portfolia1
Marie Meslin
Executive Director at The
Capital Network & &
Creator of the Fellowship
For Female Founders
@marie_meslin
@TCNupdate
Pauline Roteta
Co-Founder & CEO at
Pasito,
Entrepreneur in Residence
at TCN
@joinpasito
ASK YOUR QUESTIONS
Appendix: The Documents
Needs to include:
Summary -
Problem -
Solution -
Traction -
Business Model -
Team -
One Pager /
Executive Summary
One Pager / Executive Summary Examples
Resources:
Create a Startup One-pager that Makes Investors Say “Yes!”
HBR Strategy on One Page
Pinterest 40 One Pager Designs
More Templates & Design tools: Creative Market, Canva
Your Investment ‘Pitch’ Deck
Needs to include:
1. Intro slide - (Logo/Picture & 1
liner)
2. Problem -
3. Solution -
4. Business Model -
5. Go to Market -
6. Competitive Landscape -
7. Traction -
7. Future vision
8. Financial projections -
9. Team -
10. The Ask -
11. Use of funds -
12. Contact Info -
13. Appendix -
Remember to tailor your deck to your audience!
A pitch competition deck is not the same as an investor deck or an accelerator
deck.
Your Investment ‘Pitch’ Deck - Appendix
Here are some questions your Appendix section should try and have clear
answers for Investors are likely to ask you
EXAMPLE:
● What really differentiates you from your competitors?
● How did you arrive to that pricing and how will you modify?
● How exactly do you plan to scale and market?
● What terms do you have for the round and when do you anticipate
fundraising again?
● For consumer companies, what marketing tests have you run and what
were the learnings?
● Who is your target customer and what do you know about them?
Email etiquette
● Let key mentors, existing investors, and allies know when you
are starting the process. (See Process Starter email.)
● Engage them thoughtfully, 1:1, to discuss your pipeline.
● Give them a starting point! No open ended requests!!!
● Volunteer the forwardable email process once someone has
offered an intro.
Investor Communication
● Responses expected within 4-8 Hours
● Follow up personally, no blanket emails
○ Monthly updates are great, but make sure you personally engage folks
57
To: JaneVenture@ILoveToInvest.com
From: CEO@CompanyX.com
Subject: Company X fundraising process
Hi Nick,
As you may recall, we are at Company X and we met on October 24th at a TCN event.
Company X provides customers with the best way to network. We have $20,000 in MRR and since the Spark Intensive
have grown revenue 3X and secured 5 new paid pilots.
We are opening up a $750K seed round and plan to come to Boston at the end of the month. We’re targeting angels
and seed funds focused on revenue-generating SaaS businesses.
In Boston, it looks like Angel Angelino and Awesome Partner at Super Seed Fund could be a good fit. Does that
sound right? Would love to find 15 minutes to discuss other ideas you may have and/or if either of those two feel right I
can send a forwardable to you.
Please let me know if I can send more info to you and thanks a ton for thinking about this. Happy to also share our full
investor pipeline if you’d like to review it.
Best,
Founder who is about to successfully raise a bundle
The process starter email
Forwardable Email
EMAIL BODY:
Hello Simone,
Thank you for offering to send this forwardable to Elliot. I love the Techstars network, and it is so awesome to see founders
willing to help each other!
Best,
Founder X
Hello Elliot,
Congratulations on the recent PillPack acquisition! I am working with a Techstars company that is building out a
marketplace for institutions and pharma companies to share large capital equipment like genome sequencers. They are
currently moving towards our seed round and would love your guidance and experience from your time in Techstars!
I know you must be incredibly busy post acquisition, but would you be free in the coming weeks to grab a coffee and chat
with them?
Thank you very much!
Best,
Clem
Appendix: The Pitch
Networks: Top tips for pitching
SETTING UP vs IN THE ROOM
● In the room : what gets the investor excited. Ask!
● Angel: What other deals have you done - where do you feel you add the most
value.
● VC: fund structured? Understand where you fall in the fund. Want to make sure
you understand its a fit
- PRACTICE answering questions, including the sexist ones (refer to Dana Kanze’s
TED Talk) for tips
- Watch our recording on Tip Pitch Tips
- Watch our Investment & Inclusion panel on ‘The Pitching Problem’
- Avoid rambling or not answering the question.
- If you have multiple co-founders, know who answers what questions: the dynamic
between founders is important.
The Founder Says:
Strategies for Success: Notes for Female Founders
Female founders:
● Think of your pitch not as just telling about your idea/company, but as
answering the question “how will your company make the investor a big
return?”.
● Own your numbers- if applicable, know the metrics and data to back up
your story.
● Financial projections “ what you think you can hit”
○ Q: if everything goes right - what do you think this could be (doable &
optimistic) to not get discounted
The Data Says:
Strategies for Success: Notes for female founders
● Don’t discount the possibilities for your business and how it can scale -
investors need a financial return that only comes from big businesses
● Look at your numbers - women tend to be more conservative with their
financial projections
● Look for advisors / mentors / etc. who care about supporting women
founders (and do something about it)
● Beyond sector and stage, make sure your list of targets includes either:
○ Angel groups focused on women-run companies, or
○ VCs with women partners and/or who have invested in women-run
companies
● Think about how you’ll respond to sexist questions in pitch meetings
Resources
Key Terminology
Series
A
Seed
Pre-
seed
Syndication Angel
Bridge
Round
Milestones KPIs
Micro
VC
Twitter
Pitch
RESOURCE: TCN Glossary Of Startup Terms
Types of Investors
● Family & Friends
● Angels
● Angel Groups
● Micro VC
● Venture Capital
● Mega VC
● Growth Equity
● Private Equity
● Banks
● Debt Funds
● Family Office
RESOURCES
8 Types of Investors for Startups
Funding Options for Startups
TCN Webinar Recordings
Watch HERE
From TCN Advisor Erik Bullen:
300+ Fundraising and Development Resources for
Black, Latinx, and Women Founders
More Resources
● Pillar VC: How to Raise Seed Funding Guide
● I'm Black. I'm a Woman. Let's Talk About Raising Venture Capital
● 10,000 Women Free online business education program
● Common Reasons VC's Pass on startups
● Capital resources for women entrepreneurs
● 51 VCs Who Want To Invest In Women, Black And Latinx, And LGBTQ+ Founders
● Dana Kanze’s TED Talk
● The DIANA IMPACT REPORT 2020
● Angel & VC database + Accelerator database
● Pitch Support: Scroobious Pitch it Plan, PitchDNA
● Investors’ Perspectives
● What All Founders Should do Before and When Asking for Investor Intros
● Podcasts: Fundraising Stories with Women Entrepreneurs
● Terence Craig: Why investors won’t sign NDAs
Apply for Fellowship for Female Founder!
Apply: https:/
/thecapitalnetwork.org/fellowship-for-femalefounders/

Weitere ähnliche Inhalte

Was ist angesagt?

Engage Now Africa Final
Engage Now Africa FinalEngage Now Africa Final
Engage Now Africa FinalHayden Carter
 
Fundraising and development slideshare
Fundraising and development slideshareFundraising and development slideshare
Fundraising and development slideshareJudy
 
Introduction To Fundraising Presentation
Introduction To Fundraising PresentationIntroduction To Fundraising Presentation
Introduction To Fundraising PresentationSarahJHewitt
 
Introduction to effective fundraising
Introduction to effective fundraisingIntroduction to effective fundraising
Introduction to effective fundraisingFiona McPhee
 
Fundraising Planning Worksheet
Fundraising Planning WorksheetFundraising Planning Worksheet
Fundraising Planning Worksheet4Good.org
 
Fundraising (Introduction)
Fundraising (Introduction) Fundraising (Introduction)
Fundraising (Introduction) Kariman El-Shaer
 
Gen Sandhu Master Class Fundamentals Mod
Gen Sandhu Master Class Fundamentals ModGen Sandhu Master Class Fundamentals Mod
Gen Sandhu Master Class Fundamentals Modanuptiwari
 
Top 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingTop 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingAskRIGHT
 
Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...Edwin Phiri
 
Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011Simon Burne
 
Project fundraising- Kpstas Stellos
Project fundraising- Kpstas StellosProject fundraising- Kpstas Stellos
Project fundraising- Kpstas StellosDr Ghaiath Hussein
 
The Fundraising mindset
The Fundraising mindsetThe Fundraising mindset
The Fundraising mindsetCarlos Espinal
 
Fundraising Ireland: Building a Fundraising Strategy - first steps
Fundraising Ireland: Building a Fundraising Strategy - first stepsFundraising Ireland: Building a Fundraising Strategy - first steps
Fundraising Ireland: Building a Fundraising Strategy - first stepsRonanDRyan
 
Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Andrew Marietta
 
Final 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women  the basicsFinal 2013 11 04 financial bootcamp for women  the basics
Final 2013 11 04 financial bootcamp for women the basicsTina Powell
 

Was ist angesagt? (20)

YSM-MC-HC
YSM-MC-HCYSM-MC-HC
YSM-MC-HC
 
Engage Now Africa Final
Engage Now Africa FinalEngage Now Africa Final
Engage Now Africa Final
 
Fundraising and development slideshare
Fundraising and development slideshareFundraising and development slideshare
Fundraising and development slideshare
 
Introduction To Fundraising Presentation
Introduction To Fundraising PresentationIntroduction To Fundraising Presentation
Introduction To Fundraising Presentation
 
Grantee Workshop - Fundraising Presentation
Grantee Workshop - Fundraising PresentationGrantee Workshop - Fundraising Presentation
Grantee Workshop - Fundraising Presentation
 
Introduction to effective fundraising
Introduction to effective fundraisingIntroduction to effective fundraising
Introduction to effective fundraising
 
Fundraising Presentation
Fundraising PresentationFundraising Presentation
Fundraising Presentation
 
Fundraising Planning Worksheet
Fundraising Planning WorksheetFundraising Planning Worksheet
Fundraising Planning Worksheet
 
Fundraising (Introduction)
Fundraising (Introduction) Fundraising (Introduction)
Fundraising (Introduction)
 
Gen Sandhu Master Class Fundamentals Mod
Gen Sandhu Master Class Fundamentals ModGen Sandhu Master Class Fundamentals Mod
Gen Sandhu Master Class Fundamentals Mod
 
Top 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingTop 10 Fundamentals in Fundraising
Top 10 Fundamentals in Fundraising
 
Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...Presentation fundraising & financial sustainability, identifying funding oppo...
Presentation fundraising & financial sustainability, identifying funding oppo...
 
Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011Fundraising Strategy - useful tools that really work IoF 2011
Fundraising Strategy - useful tools that really work IoF 2011
 
Project fundraising- Kpstas Stellos
Project fundraising- Kpstas StellosProject fundraising- Kpstas Stellos
Project fundraising- Kpstas Stellos
 
The Fundraising mindset
The Fundraising mindsetThe Fundraising mindset
The Fundraising mindset
 
Fundraising Ireland: Building a Fundraising Strategy - first steps
Fundraising Ireland: Building a Fundraising Strategy - first stepsFundraising Ireland: Building a Fundraising Strategy - first steps
Fundraising Ireland: Building a Fundraising Strategy - first steps
 
Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]Nysca dec fund dvlpment[1]
Nysca dec fund dvlpment[1]
 
Public Funding 101
Public Funding 101Public Funding 101
Public Funding 101
 
Final 2013 11 04 financial bootcamp for women the basics
Final 2013 11 04 financial bootcamp for women  the basicsFinal 2013 11 04 financial bootcamp for women  the basics
Final 2013 11 04 financial bootcamp for women the basics
 
Volunteer Fundraising
Volunteer Fundraising Volunteer Fundraising
Volunteer Fundraising
 

Ähnlich wie TCN Fundraising Strategy for Female Founders 2022.pdf

The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdf
The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdfThe BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdf
The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdfBloomerang
 
IMG Webinar - Million Dollar Grant - 2023 .pptx
IMG Webinar - Million Dollar Grant - 2023 .pptxIMG Webinar - Million Dollar Grant - 2023 .pptx
IMG Webinar - Million Dollar Grant - 2023 .pptxBloomerang
 
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdf
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdfBloomerangChartingYourFirst100Days.08.25.22-compressed.pdf
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdfBloomerang
 
The Fellowship For Female Founders - Applications & What You Receive As A Fel...
The Fellowship For Female Founders - Applications & What You Receive As A Fel...The Fellowship For Female Founders - Applications & What You Receive As A Fel...
The Fellowship For Female Founders - Applications & What You Receive As A Fel...The Capital Network
 
What you receive as a tcn female founder fellow 2021
What you receive as a tcn female founder fellow 2021 What you receive as a tcn female founder fellow 2021
What you receive as a tcn female founder fellow 2021 The Capital Network
 
Tcn investment & inclusion panel - dei & vc firms- structural barriers to eq...
Tcn investment & inclusion panel -  dei & vc firms- structural barriers to eq...Tcn investment & inclusion panel -  dei & vc firms- structural barriers to eq...
Tcn investment & inclusion panel - dei & vc firms- structural barriers to eq...The Capital Network
 
Partner Training: Fundraising
Partner Training: FundraisingPartner Training: Fundraising
Partner Training: FundraisingGrace Dunlap
 
A Corporate Presentation on the Lever Fund
A Corporate Presentation on the Lever Fund A Corporate Presentation on the Lever Fund
A Corporate Presentation on the Lever Fund Martin Massiah
 
10 Nonprofit Trends Shaping 2020
10 Nonprofit Trends Shaping 202010 Nonprofit Trends Shaping 2020
10 Nonprofit Trends Shaping 2020Marc Stein
 
From Non-Profit to For Profit and Back Again
From Non-Profit to For Profit and Back AgainFrom Non-Profit to For Profit and Back Again
From Non-Profit to For Profit and Back Againjcheyer
 
NYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardNYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardAndrew Marietta
 
Pinwheels for Prevention, Building Year Long Awareness, Donors and Dollars
Pinwheels for Prevention, Building Year Long Awareness, Donors and DollarsPinwheels for Prevention, Building Year Long Awareness, Donors and Dollars
Pinwheels for Prevention, Building Year Long Awareness, Donors and DollarsRebecca Gordon
 
What you receive as a tcn female founder fellow
What you receive as a tcn female founder fellowWhat you receive as a tcn female founder fellow
What you receive as a tcn female founder fellowThe Capital Network
 
Steps towards a new funding paradigm
Steps towards a new funding paradigmSteps towards a new funding paradigm
Steps towards a new funding paradigmMzN International
 
Fundraising in Silicon Valley
Fundraising in Silicon ValleyFundraising in Silicon Valley
Fundraising in Silicon ValleyJasmine Tung
 
Startup Financing 101: How to get from A to B with 0 or 100?
Startup Financing 101: How to get from A to B with 0 or 100?Startup Financing 101: How to get from A to B with 0 or 100?
Startup Financing 101: How to get from A to B with 0 or 100?Lubomila Jordanova
 

Ähnlich wie TCN Fundraising Strategy for Female Founders 2022.pdf (20)

The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdf
The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdfThe BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdf
The BIG SECRET ABOUT FUNDRAISING White Paper _ Sherry Quam Taylor.pdf
 
IMG Webinar - Million Dollar Grant - 2023 .pptx
IMG Webinar - Million Dollar Grant - 2023 .pptxIMG Webinar - Million Dollar Grant - 2023 .pptx
IMG Webinar - Million Dollar Grant - 2023 .pptx
 
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdf
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdfBloomerangChartingYourFirst100Days.08.25.22-compressed.pdf
BloomerangChartingYourFirst100Days.08.25.22-compressed.pdf
 
The Fellowship For Female Founders - Applications & What You Receive As A Fel...
The Fellowship For Female Founders - Applications & What You Receive As A Fel...The Fellowship For Female Founders - Applications & What You Receive As A Fel...
The Fellowship For Female Founders - Applications & What You Receive As A Fel...
 
What you receive as a tcn female founder fellow 2021
What you receive as a tcn female founder fellow 2021 What you receive as a tcn female founder fellow 2021
What you receive as a tcn female founder fellow 2021
 
Tcn investment & inclusion panel - dei & vc firms- structural barriers to eq...
Tcn investment & inclusion panel -  dei & vc firms- structural barriers to eq...Tcn investment & inclusion panel -  dei & vc firms- structural barriers to eq...
Tcn investment & inclusion panel - dei & vc firms- structural barriers to eq...
 
Working with Foundations
Working with FoundationsWorking with Foundations
Working with Foundations
 
Partner Training: Fundraising
Partner Training: FundraisingPartner Training: Fundraising
Partner Training: Fundraising
 
A Corporate Presentation on the Lever Fund
A Corporate Presentation on the Lever Fund A Corporate Presentation on the Lever Fund
A Corporate Presentation on the Lever Fund
 
10 Nonprofit Trends Shaping 2020
10 Nonprofit Trends Shaping 202010 Nonprofit Trends Shaping 2020
10 Nonprofit Trends Shaping 2020
 
From Non-Profit to For Profit and Back Again
From Non-Profit to For Profit and Back AgainFrom Non-Profit to For Profit and Back Again
From Non-Profit to For Profit and Back Again
 
Grant Getting 101
Grant Getting 101Grant Getting 101
Grant Getting 101
 
NYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization BoardNYMACC 2011 Fund Development for Your Arts Organization Board
NYMACC 2011 Fund Development for Your Arts Organization Board
 
Pinwheels for Prevention, Building Year Long Awareness, Donors and Dollars
Pinwheels for Prevention, Building Year Long Awareness, Donors and DollarsPinwheels for Prevention, Building Year Long Awareness, Donors and Dollars
Pinwheels for Prevention, Building Year Long Awareness, Donors and Dollars
 
What you receive as a tcn female founder fellow
What you receive as a tcn female founder fellowWhat you receive as a tcn female founder fellow
What you receive as a tcn female founder fellow
 
Steps towards a new funding paradigm
Steps towards a new funding paradigmSteps towards a new funding paradigm
Steps towards a new funding paradigm
 
Fundraising in Silicon Valley
Fundraising in Silicon ValleyFundraising in Silicon Valley
Fundraising in Silicon Valley
 
Startup Financing 101: How to get from A to B with 0 or 100?
Startup Financing 101: How to get from A to B with 0 or 100?Startup Financing 101: How to get from A to B with 0 or 100?
Startup Financing 101: How to get from A to B with 0 or 100?
 
Connecting with Impact Investors
Connecting with Impact InvestorsConnecting with Impact Investors
Connecting with Impact Investors
 
Equity Endeavor - Pitch Deck
Equity Endeavor - Pitch DeckEquity Endeavor - Pitch Deck
Equity Endeavor - Pitch Deck
 

Mehr von The Capital Network

The Capital Network 2022 Fellowship Impact Report
The Capital Network 2022 Fellowship Impact ReportThe Capital Network 2022 Fellowship Impact Report
The Capital Network 2022 Fellowship Impact ReportThe Capital Network
 
Tcn investment & inclusion series - emerging fund managers opportunities and ...
Tcn investment & inclusion series - emerging fund managers opportunities and ...Tcn investment & inclusion series - emerging fund managers opportunities and ...
Tcn investment & inclusion series - emerging fund managers opportunities and ...The Capital Network
 
TCN 2021 Fellowship Impact Report
TCN 2021 Fellowship Impact ReportTCN 2021 Fellowship Impact Report
TCN 2021 Fellowship Impact ReportThe Capital Network
 
Crowdfunding Workshop with IFundWomen
Crowdfunding Workshop with IFundWomenCrowdfunding Workshop with IFundWomen
Crowdfunding Workshop with IFundWomenThe Capital Network
 
The CARES ACT - What's In It For Startups?
The CARES ACT - What's In It For Startups?The CARES ACT - What's In It For Startups?
The CARES ACT - What's In It For Startups?The Capital Network
 
Getting started with SBIR by the isis group
Getting started with SBIR by the isis groupGetting started with SBIR by the isis group
Getting started with SBIR by the isis groupThe Capital Network
 
Calculate Financial Projections for Investment Presentations
Calculate Financial Projections for Investment PresentationsCalculate Financial Projections for Investment Presentations
Calculate Financial Projections for Investment PresentationsThe Capital Network
 
Angel_financing_term_sheet_7/26/18
Angel_financing_term_sheet_7/26/18Angel_financing_term_sheet_7/26/18
Angel_financing_term_sheet_7/26/18The Capital Network
 
Nutter: Emerging Companies & Entrepreneurship
Nutter: Emerging Companies & EntrepreneurshipNutter: Emerging Companies & Entrepreneurship
Nutter: Emerging Companies & EntrepreneurshipThe Capital Network
 
TCN Presents: Choosing & Managing Your Board
TCN Presents: Choosing & Managing Your Board TCN Presents: Choosing & Managing Your Board
TCN Presents: Choosing & Managing Your Board The Capital Network
 
TCN employee comp and equity presentation
TCN employee comp and equity presentationTCN employee comp and equity presentation
TCN employee comp and equity presentationThe Capital Network
 
TCN financial projections April 12 2018.pptx
TCN financial projections  April 12 2018.pptxTCN financial projections  April 12 2018.pptx
TCN financial projections April 12 2018.pptxThe Capital Network
 
Angel Funding Part 2 - Due Diligence April 2018
Angel Funding Part 2 - Due Diligence April 2018Angel Funding Part 2 - Due Diligence April 2018
Angel Funding Part 2 - Due Diligence April 2018The Capital Network
 
SBIR" America's Largest Seed Fund 3/7/18
SBIR" America's Largest Seed Fund 3/7/18SBIR" America's Largest Seed Fund 3/7/18
SBIR" America's Largest Seed Fund 3/7/18The Capital Network
 
2018 Boston Accelerator Info Sheet
2018 Boston Accelerator Info Sheet2018 Boston Accelerator Info Sheet
2018 Boston Accelerator Info SheetThe Capital Network
 
Applying for Angel Funding Part 1 - February 2018
Applying for Angel Funding Part 1 - February 2018Applying for Angel Funding Part 1 - February 2018
Applying for Angel Funding Part 1 - February 2018The Capital Network
 

Mehr von The Capital Network (20)

The Capital Network 2022 Fellowship Impact Report
The Capital Network 2022 Fellowship Impact ReportThe Capital Network 2022 Fellowship Impact Report
The Capital Network 2022 Fellowship Impact Report
 
Tcn investment & inclusion series - emerging fund managers opportunities and ...
Tcn investment & inclusion series - emerging fund managers opportunities and ...Tcn investment & inclusion series - emerging fund managers opportunities and ...
Tcn investment & inclusion series - emerging fund managers opportunities and ...
 
TCN 2021 Fellowship Impact Report
TCN 2021 Fellowship Impact ReportTCN 2021 Fellowship Impact Report
TCN 2021 Fellowship Impact Report
 
Crowdfunding Workshop with IFundWomen
Crowdfunding Workshop with IFundWomenCrowdfunding Workshop with IFundWomen
Crowdfunding Workshop with IFundWomen
 
TCN Cash flow workshop slides
TCN Cash flow workshop slidesTCN Cash flow workshop slides
TCN Cash flow workshop slides
 
2021 tcn resource guide final
2021 tcn resource guide final2021 tcn resource guide final
2021 tcn resource guide final
 
The CARES ACT - What's In It For Startups?
The CARES ACT - What's In It For Startups?The CARES ACT - What's In It For Startups?
The CARES ACT - What's In It For Startups?
 
Getting started with SBIR by the isis group
Getting started with SBIR by the isis groupGetting started with SBIR by the isis group
Getting started with SBIR by the isis group
 
2019 accelerator info handout
2019 accelerator info handout2019 accelerator info handout
2019 accelerator info handout
 
Calculate Financial Projections for Investment Presentations
Calculate Financial Projections for Investment PresentationsCalculate Financial Projections for Investment Presentations
Calculate Financial Projections for Investment Presentations
 
You have the Money - Now What?
You have the Money - Now What? You have the Money - Now What?
You have the Money - Now What?
 
Angel_financing_term_sheet_7/26/18
Angel_financing_term_sheet_7/26/18Angel_financing_term_sheet_7/26/18
Angel_financing_term_sheet_7/26/18
 
Nutter: Emerging Companies & Entrepreneurship
Nutter: Emerging Companies & EntrepreneurshipNutter: Emerging Companies & Entrepreneurship
Nutter: Emerging Companies & Entrepreneurship
 
TCN Presents: Choosing & Managing Your Board
TCN Presents: Choosing & Managing Your Board TCN Presents: Choosing & Managing Your Board
TCN Presents: Choosing & Managing Your Board
 
TCN employee comp and equity presentation
TCN employee comp and equity presentationTCN employee comp and equity presentation
TCN employee comp and equity presentation
 
TCN financial projections April 12 2018.pptx
TCN financial projections  April 12 2018.pptxTCN financial projections  April 12 2018.pptx
TCN financial projections April 12 2018.pptx
 
Angel Funding Part 2 - Due Diligence April 2018
Angel Funding Part 2 - Due Diligence April 2018Angel Funding Part 2 - Due Diligence April 2018
Angel Funding Part 2 - Due Diligence April 2018
 
SBIR" America's Largest Seed Fund 3/7/18
SBIR" America's Largest Seed Fund 3/7/18SBIR" America's Largest Seed Fund 3/7/18
SBIR" America's Largest Seed Fund 3/7/18
 
2018 Boston Accelerator Info Sheet
2018 Boston Accelerator Info Sheet2018 Boston Accelerator Info Sheet
2018 Boston Accelerator Info Sheet
 
Applying for Angel Funding Part 1 - February 2018
Applying for Angel Funding Part 1 - February 2018Applying for Angel Funding Part 1 - February 2018
Applying for Angel Funding Part 1 - February 2018
 

Kürzlich hochgeladen

CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...anilsa9823
 
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...gurkirankumar98700
 
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...anilsa9823
 
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...Hot Call Girls In Sector 58 (Noida)
 
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
Top Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash PaymentTop Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash Payment
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Paymentanilsa9823
 
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
Mumbai Call Girls Colaba Pooja WhatsApp 7738631006 💞 Full Night Enjoy
Mumbai Call Girls Colaba Pooja WhatsApp  7738631006  💞 Full Night EnjoyMumbai Call Girls Colaba Pooja WhatsApp  7738631006  💞 Full Night Enjoy
Mumbai Call Girls Colaba Pooja WhatsApp 7738631006 💞 Full Night EnjoyPooja Nehwal
 
Product Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design FurnitureProduct Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design Furniturem3resolve
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...aditipandeya
 
Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323Pooja Nehwal
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...aditipandeya
 
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escortssonatiwari757
 
ServiceNow Field Service Management: Transforms Field Operations for Success
ServiceNow Field Service Management: Transforms Field Operations for SuccessServiceNow Field Service Management: Transforms Field Operations for Success
ServiceNow Field Service Management: Transforms Field Operations for SuccessCyntexa
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...aditipandeya
 

Kürzlich hochgeladen (14)

CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
 
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...
High Profile Call Girls in Lucknow | Whatsapp No 🧑🏼‍❤️‍💋‍🧑🏽 8923113531 𓀇 VIP ...
 
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
 
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...
(COD) ̄Young Call Girls In Defence Colony , New Delhi꧁❤ 7042364481❤꧂ Escorts S...
 
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
Top Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash PaymentTop Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash Payment
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
 
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Mumbai Call Girls Colaba Pooja WhatsApp 7738631006 💞 Full Night Enjoy
Mumbai Call Girls Colaba Pooja WhatsApp  7738631006  💞 Full Night EnjoyMumbai Call Girls Colaba Pooja WhatsApp  7738631006  💞 Full Night Enjoy
Mumbai Call Girls Colaba Pooja WhatsApp 7738631006 💞 Full Night Enjoy
 
Product Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design FurnitureProduct Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design Furniture
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
 
Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Gachibowli high-profile Call ...
 
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
 
ServiceNow Field Service Management: Transforms Field Operations for Success
ServiceNow Field Service Management: Transforms Field Operations for SuccessServiceNow Field Service Management: Transforms Field Operations for Success
ServiceNow Field Service Management: Transforms Field Operations for Success
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
 

TCN Fundraising Strategy for Female Founders 2022.pdf

  • 1. Own Your Raise: Creating a Fundraising Strategy for Female Founders
  • 2. Fundraising is hard. You don’t have to do it alone. Designed for entrepreneurs, The Capital Network (TCN) provides workshops, events, mentorship and a network to support YOU, the founder. Let TCN help you OWN YOUR RAISE! Fundraising Preparedness Workshops ● Open to all early stage founders ● Workshops, bootcamps, events on fundraising Fellowship For Female Founders ● For a cohort of 10-16 female founders per fellowship program ● 6+ months of fundraising education, mentorship, resources, and networking ● Since 2016, our 75+ fellows (50% BIPOC) have raised $45M+ Investment & Inclusion Series ● Open to all ● Ongoing series of open conversations to explore effective practices in DEI, Capital and the future of fundraising ● Held in partnership with the VC Inclusion Lab of Brown University
  • 3. Terence Craig Startup Investor, Investor in Residence at The Idea Village @terencecraig @TCNupdate www.TheCapitalNetwork.org Lisa Frusztajer Investor in Residence at TCN, Investment Committee at Portfolia, Angel Investor at Pipeline Angels and Next Wave Ventures @TCNUpdate @Portfolia1 Marie Meslin Executive Director at The Capital Network & & Creator of the Fellowship For Female Founders @marie_meslin @TCNupdate Pauline Roteta Co-Founder & CEO at Pasito, Entrepreneur in Residence at TCN @joinpasito
  • 4. Purpose of this workshop ● To understand the landscape of raising money for female founders ● To understand what raising from investors means for you and your business ● To understand how to best prepare, plan and execute a strategy that makes sense for you and your company. ● To learn about resources and meet other female founders raising capital ● Be prepared + Not desperate for cash = Sound decisions ● Tell us what you want to know! MM
  • 5. You will gain a better understanding of: ● Fundraising landscape ● What raising money means for you and your business ● Prepare, plan, execute the right strategy for you ● Resources, meet other female founders raising capital ● Preparation + Not being desperate for cash = Sound decisions Tell us what you want to know! MM
  • 6. Sections 1. Setting the scene: The landscape for female founders raising capital 2. What does raising capital mean? 3. Am I / is my company ready? 4. Raising Capital: DOCUMENTS 5. Raising Capital: THE RAISE 6. Raising Capital: TIMELINE 7. Raising Capital: NETWORKS 8. Strategies for Success / Resources MM
  • 8. Fundraising While Female 2% 0.43% 15.4% In 2021, only 2% of venture capital dollars went to startups founded solely by women, the lowest percentage since 2016. Black and Latinx women received 0.43% of the $166 billion in VC funding given out in 2020. In 2021, about 15.4% of GPs of VC firms are women, a 3.5% increase from 2019. Women founders also face biased questions, and even harassment and abuse by male investors LF
  • 9. The Pandemic has a disproportionate impact on female entrepreneurs COVID impacted female founders harder than it did male founders and the overall venture market. It went beyond deal activity. It impacted valuations, as well. For the first time in over a decade, valuations of female-founded companies at the early stage diverged significantly from the overall market, with a gap emerging in both 2020 and 2021. The median valuation for all early-stage startups increased 15.4% between 2019 and 2020, despite the pandemic. For female-founded companies at that stage, the median rose by 4.0%. The result was a $4.0 million chasm between the overall market and female-founded companies Source: PitchBook 2021 Report LF
  • 10. Gender Gap LF Companies founded solely by women only received 2% of dollars invested in VC-backed startups in the US in 2021
  • 11. Women Founders - The State of the Union ● As of 2019, there were nearly 13 million women-owned businesses in the U.S., representing 42% of all U.S. businesses. Women of color make up 50% of all women-owned businesses. ● Over the past two decades, the number of women entrepreneurs has increased by 114%. ● As of 2019, women-owned businesses employed almost 9.4 million people and generated $1.9 trillion in revenue. Women-of-color-owned businesses generated 23% of total women-owned businesses’ revenue ● Women drive 83% of all U.S. consumption, through both buying power and influence. (Source: Morgan Stanley) ● Before the pandemic, 60% of women-owned businesses ranked the overall health of their business as “good”. But by July 2020, just 47% (15% less compared to male-owned) of female-owned businesses said their businesses was “good”. (Source: US Chamber of Commerce) ● 28% of startups have at least one female founder (Source: SVB) ● Increased numbers of investment groups and firms aimed at women-run companies (Female Founders Fund, BBG Ventures, Harbinger Ventures, Halogen Ventures, AllRaise, XFactor Ventures, Astia Angels, Chloe Capital, Portfolia) Source: 35 Women-Owned Business Statistics You Need to Know in 2021 LF
  • 12. New Majority Founders Woefully Under-represented Source: RateMyInvestor LF
  • 13. Black Founders LF Crunchbase data shows that Black founders received only 1.2% of the record $147 bln in VC investment in U.S. startups in the first half of 2021. That compares with the more than 13% of the U.S. population that is Black or African American.
  • 14. Latinx Founders LF Crunchbase data shows that while funding to Latinx founders has increased from $1.7 bln in 2017 to $6.8 bln in 2021, that growth only slightly outpaced the overall increase in U.S. VC investments, leaving Latinx startup funding stuck stubbornly at around 2 percent of the overall startup investment pie.
  • 16. 2. What does raising a round mean?
  • 17. Fundraising lifecycle Friends/Family Ultra high risk Bet on founders Limited expectation for return’ ~$250K Pre-Seed Angel investors Very few VCs * Founder Centric, based on vision,qualitative not quantitative $1M - $2M Seed Angels, Angel Groups, Family Offices, Some VCs Founder-centric, needs some traction, still based on vision, qualitative not quantitative $1M-$5M (Varies) Series B Institutional: VCs, Large Family Offices Focused on previous growth metrics, future return projections. Quantitative Series A Angel Groups, Family Offices, VCs; Primarily institutional Based on traction, past performance, domain expertise,TAM Less qualitative but not enough data to be truly quantitative $5M-$30M Growth Equity Large VC, Private Equity and Large Family Offices Focused on previous growth metrics and future return projections. Late Stage Large VCs, Private Equity, Specific Late stage Investment Banks Financially driven entirely Exit: IPO/Acquisition Large Companies, Investment Banks Debt Financing Venture Debt Funds Commercial Banks TC
  • 18. What does raising money from individual Angels mean? For the Entrepreneur More than just money… ● A key partner ● Strategic connections ● Guidance ● Can provide credibility with investors & customers For the Angel: ● Mentor ● High risk / high reward (typically convertible note/SAFE) ● Use expertise and industry knowledge to catalyze growth & stay in the game TC
  • 19. Other options to raising capital • Bootstrap • Customer Contracts & Sales • Family & Friends (Watch TCN Workshop Recording) • Pitch / Biz Plan Competitions • Crowdfunding (Kickstarter / I Fund Women) (Watch TCN Workshop Recording) • Equity Crowdfunding (WeFunder / NetCapital) (Watch TCN Workshop Recording) • Revenue Based Financing • Grants & Other Non-Dilutive Grants (SBIR etc) (Watch TCN Workshop Recording) TC
  • 20. 3. Am I / Is my company ready?
  • 21. Am I ready? You might be at the right stage to think about investment but… ❏ Is there alignment between your vision for your company and the kind of money you are seeking? ❏ Do you have outside support and mentoring from your personal and professional environment? ❏ What are your family considerations? Can you take more on? ❏ What are your financial considerations? Resources: The Founder’s Dilemma & HBS PR
  • 22. Am I ready? You might be at the right stage to think about investment but… ❏ Alignment – your vision, money you are seeking? ❏ Outside support / mentoring? ❏ Family / personal / financial Resources: The Founder’s Dilemma & HBS PR
  • 23. Is my company ready? Should you be raising capital from investors? Checklist to see if you are ready for investment: ❏ Am incorporated as a for-profit business? ❏ Have I validated my assumptions and shown market demand? ❏ Is my business scalable? ❏ Do I have a clear brand? ❏ Do I have a team in place with clear roles and duties? ❏ Do I have clear goals/milestones I want to reach with my business ❏ Do I have an end goal / payout for the business? ❏ Am I clear on all the parties that have a stake in my company? PR
  • 24. Is My Company Ready? You might be at the right stage to think about investment but… ❏ Is angel or institutional the right option? ❏ Grants / non-dilutive? ❏ University resources? ❏ Accelerators / incubators? PR
  • 26. What you need A. One paragraph overview B. One-pager: Also called an Executive Summary C. Two versions of your Deck: a. Presentations b. Sharing digitally D. Financial model E. Product presentation or demo F. Email template - a ‘Forwardable’ update tailored to each recipient MM Resource: Startup Templates
  • 27. The ‘About’ Paragraph The paragraph as your MISSION STATEMENT: In 3-4 sentences: ● Why this - What is the problem I am trying to solve + how are you solving it ● Why me - Why am I the best person to solve this problem ● Why now - What is going on in the market, trends, regulations etc to make this the right time to create this business ● OR Who Cares? - Why is this important - why you should care about this too. MM
  • 28. The ‘About’ Paragraph - Pasito Why this: Companies are struggling to hire and retain talent. At the same time, they spend 30% of their budgets on benefits that employees don’t understand or use. For employees, most of their financial life is tied to their employer (salary, retirement, health, care, transport). But when they don’t get the financial or tax advice they need (and 3/4 of Americans don’t), they leave thousands of dollars on the table each year. Why me: Why not me? I experienced it first hand and knew I could solve this problem. I believed in my ability to build an amazing team to make a difference. Why now? 1) Great resignation 2) Financial inequalities exposed by Covid 3) Regulatory changes PR
  • 29. The ‘About’ Paragraph - Mombox Why this: As a first-time mom I was baffled (and personally let down) by the lack of care new moms received, starting with the labor and delivery essentials. I realized this was a needed convenience going unnoticed in a convenience economy. Why me: Why not me? I experienced it first hand and knew I could solve this problem, and have extensive knowledge regarding lifestyle brands, content creation and marketing strategy. Why now? 1) 80% of babies born today are born to millennial women -- who are also the prime subscribers of subscription boxes. 2) COVID shifted the medical care landscape and everything that could be done at home, needed to be done at home. We realized quickly how more convenient we could make care, without sacrificing quality. I didn't see the future of postnatal care returning to pre-COVID norms. PR
  • 30. Sample Fundraising Paragraph ● What is the business (how do you make money) ● What is your traction to date, your achievements ● What are some clear financial data points (if you have revenue) ● What’s next for you / you want to achieve / your vision for the company ● What is the $ you are raising (talk about opportunities not asks) Think about what is unique about your company / team / solution / business model PR
  • 31. Sample Fundraising Paragraph - Warm Intro Email EMAIL TITLE: A founder you should meet EMAIL BODY: I would like to connect you with (a friend of mine / an ex-colleague / an amazing founder I’ve come across), Pauline Roteta. She is the Co-Founder & CEO of a startup called Pasito. Pasito is building an app that combines health and wealth to personalize employee total rewards. Through Pasito, employees get personalized financial and health benefit support that leads to better appreciation for total compensation, and companies save money on payroll and health premiums. Pasito delivered on successful paid pilots with fast-growing tech companies - saved employees $1,900 on average, achieved 79 NPS, 3.5x ROI for companies. Their team is amazing (ex-Amazon CTO, ex-Appfolio CGO, backed by HRtech and fintech founders). They’re raising a pre-seed to develop their technology, integrate with payroll APIs and scale sales. PR LF
  • 32. Sample Fundraising Paragraph - Warm Intro Email About us XXXX What we've accomplished - Built our employee-facing app - Regulatory analysis - Strong team of seven in the US (ex-N26, Epsilon, Seal Team 5, Monzo). - X.Xk sign-ups / $XXXk transactions / Xx AUM growth in 2021 / organically growing X% WoW What we're raising - $XM on a SAFE ($XXM pre-money cap, XX% discount). XX% committed Goals for the raise - Add more key engineering resources to the team to move faster - Evolve product based on insights and level up user experience - Test marketing channels and scale You can find our deck here
  • 33. Sample Fundraising Paragraph - Cold Email EMAIL TITLE: EMAIL BODY: Mombox is a DTC postnatal wellness startup that ships labor and delivery kits to new moms. Mombox continues to grow at roughly 100% YoY and is on track to gross $200k this year without any marketing spend. Given this traction, we're raising a seed round to expand the existing one-time care kit into a complete at-home, postnatal wellness program. Mombox is opening a $1M seed round the first week of August and I would love the opportunity to connect and tell you more. PR LF
  • 35. How much? ❏ KPIs, milestones ❏ Too conservative vs. too aggressive ❏ Cash runway ❏ Target vs. actual ❏ Deal Dynamics from an Investor’s perspective ❏ Valuations & Down Rounds Two approaches: Raise only what you need ● Decreases overall dilution ● Higher risk Raise as much as possible now ● Increases overall dilution ● Decreases risk and provides breathing room TC LF
  • 36. What Instrument To Use TC ❏ SAFE - very coastal instrument ❏ Convertible Note ❏ Priced Round
  • 38. When to Fundraise Some times are better than others! Plan accordingly. January February March April May June July August September October November December LF Angels vs VC
  • 39. Timeline for raising from investors. (It’ll take longer than you think!) Basic Timeline: ● Network & Intros ● Cultivate warm intros ● Process Starter ● 2-4 intros per day ● Diligence ● Negotiations ● Waiting for check to clear Month 1-2 Month 2-3 Month 3-5 Month 5-6 LF ● DATA ROOM w/ Docs ● Pitch Deck Practiced Before You Open Your Round ● List Of Investor Targets ● Network & Intros
  • 40. Your timeline Think of the fundraising process as a crescendo: 1. Set clear start and end date a. Schedule first round meetings within a few weeks of one another. b. Move everyone through the process at a similar pace. 2. Orchestrate and time your intros. LinkedIn Is Your Friend! a. Meet with your connectors in the weeks before the process for buy-in. 3. Think about strategically placed announcements, metrics and media to build interest, prove traction and demonstrate demand. 4. Don’t forget to run the day to day of your business! PR LF
  • 41. Creating traction Pasito story - Start with market validation - Secure paying customers & deliver manually - Make those customers love and refer you - Build your team of high-performers - Constantly expand your network of investors and commercial partners - Always lean on metrics - Make decisions easy for every stakeholders - unique offering, save money, deliver a package PR
  • 43. Finding Investors (pt. 1) Research potential investors Where to look before reaching out: ● TCN Angel & VC database: https://thecapitalnetwork.org/angel-vc -database/ ● Crunchbase ● Their website/portfolio companies ○ Particularly failures! ● Angelist ● Social media/medium/blogs ● LinkedIn TC Research potential investors What to look for: ● Common threads ● Connections ● Competitors PR
  • 44. Finding Investors (pt. 2) Investor pipelines Spreadsheet Investing is Sales proper qualification is essential Warm introductions are your best weapon Finding a Champion: ● Building a relationship ● Connections in investor space - key figure in the space. ● Expert in whatever you are doing (especially in obscure sectors). Communicating with investors: Cadence on communication - how when to answer NDAs? NOPE! https:/ /theimpactseat.medium.com/why-investors-wont-sign-ndas-26ad 0fde0a46 TC
  • 45. TCN’s Angel & VC Database https://thecapitalnetwork.org/angel-vc-database/ LF
  • 46. 3 Pretty good, somewhat in the space, possible fit 2 Good! Very closely matched 1 The best of the best Investor Tranches What does this mean for women? LF TC
  • 47. Sample investor pipeline 47 Name Firm Title Tranche Typical Check Size Why they would be interested Potential intro from Can Make Intro Intro Made Comments Jane Investor Best Ventures MD 1 $500K-$1 M Invested in similar company, focuses on our industry Tyler Wild Yes Jackie Angel Angel Investor 2 $50K - $100K Background in our industry, exited a company in the space Shelby West Yes Yes Interested! Katie Venture Varied Ventures Associ ate 3 $100k- $500k Thesis focuses on our tech Jon Dumont Yes Upon return from Vaca LF
  • 48. Finding a Champion: How ● A champion is a huge asset! ● Look for key mentors, people you have worked with for a long time, leaders in your space ● Chemistry, ideological alignment ● Doesn’t have to be a woman! ● You’ll know them by their passion for your business & advocacy for you What do I do if I don’t have someone? ● Find one! :) ● Not a stranger - build a relationship LF
  • 49. Finding a Champion: ● The right champion is a huge asset! ● Key mentors, people you have worked with closely, leaders in your space ● Chemistry, ideological alignment ● Doesn’t have to be a woman! ● Passion for your business, advocacy What do I do if I don’t have someone? ● Find one! :) ● Not a stranger - build a relationship LF How Characteristics of a champion: ● Expert in the space ● Respected investor ● Willing to support you and provide assistance, for free or as an advisor ● Trusted BY YOU (& by others) Who
  • 50. Finding a Lead: LF How - Research - Create pipeline - Founder referrals - Warm intros Who - Financial partner and advocate - Investment strategy - Business partner and advocate - Champion vs. Lead
  • 51. Terence Craig Startup Investor, Investor in Residence at The Idea Village @terencecraig @TCNupdate www.TheCapitalNetwork.org Lisa Frusztajer Investor in Residence at TCN, Investment Committee at Portfolia, Angel Investor at Pipeline Angels and Next Wave Ventures @TCNUpdate @Portfolia1 Marie Meslin Executive Director at The Capital Network & & Creator of the Fellowship For Female Founders @marie_meslin @TCNupdate Pauline Roteta Co-Founder & CEO at Pasito, Entrepreneur in Residence at TCN @joinpasito ASK YOUR QUESTIONS
  • 53. Needs to include: Summary - Problem - Solution - Traction - Business Model - Team - One Pager / Executive Summary
  • 54. One Pager / Executive Summary Examples Resources: Create a Startup One-pager that Makes Investors Say “Yes!” HBR Strategy on One Page Pinterest 40 One Pager Designs More Templates & Design tools: Creative Market, Canva
  • 55. Your Investment ‘Pitch’ Deck Needs to include: 1. Intro slide - (Logo/Picture & 1 liner) 2. Problem - 3. Solution - 4. Business Model - 5. Go to Market - 6. Competitive Landscape - 7. Traction - 7. Future vision 8. Financial projections - 9. Team - 10. The Ask - 11. Use of funds - 12. Contact Info - 13. Appendix - Remember to tailor your deck to your audience! A pitch competition deck is not the same as an investor deck or an accelerator deck.
  • 56. Your Investment ‘Pitch’ Deck - Appendix Here are some questions your Appendix section should try and have clear answers for Investors are likely to ask you EXAMPLE: ● What really differentiates you from your competitors? ● How did you arrive to that pricing and how will you modify? ● How exactly do you plan to scale and market? ● What terms do you have for the round and when do you anticipate fundraising again? ● For consumer companies, what marketing tests have you run and what were the learnings? ● Who is your target customer and what do you know about them?
  • 57. Email etiquette ● Let key mentors, existing investors, and allies know when you are starting the process. (See Process Starter email.) ● Engage them thoughtfully, 1:1, to discuss your pipeline. ● Give them a starting point! No open ended requests!!! ● Volunteer the forwardable email process once someone has offered an intro. Investor Communication ● Responses expected within 4-8 Hours ● Follow up personally, no blanket emails ○ Monthly updates are great, but make sure you personally engage folks 57
  • 58. To: JaneVenture@ILoveToInvest.com From: CEO@CompanyX.com Subject: Company X fundraising process Hi Nick, As you may recall, we are at Company X and we met on October 24th at a TCN event. Company X provides customers with the best way to network. We have $20,000 in MRR and since the Spark Intensive have grown revenue 3X and secured 5 new paid pilots. We are opening up a $750K seed round and plan to come to Boston at the end of the month. We’re targeting angels and seed funds focused on revenue-generating SaaS businesses. In Boston, it looks like Angel Angelino and Awesome Partner at Super Seed Fund could be a good fit. Does that sound right? Would love to find 15 minutes to discuss other ideas you may have and/or if either of those two feel right I can send a forwardable to you. Please let me know if I can send more info to you and thanks a ton for thinking about this. Happy to also share our full investor pipeline if you’d like to review it. Best, Founder who is about to successfully raise a bundle The process starter email
  • 59. Forwardable Email EMAIL BODY: Hello Simone, Thank you for offering to send this forwardable to Elliot. I love the Techstars network, and it is so awesome to see founders willing to help each other! Best, Founder X Hello Elliot, Congratulations on the recent PillPack acquisition! I am working with a Techstars company that is building out a marketplace for institutions and pharma companies to share large capital equipment like genome sequencers. They are currently moving towards our seed round and would love your guidance and experience from your time in Techstars! I know you must be incredibly busy post acquisition, but would you be free in the coming weeks to grab a coffee and chat with them? Thank you very much! Best, Clem
  • 61. Networks: Top tips for pitching SETTING UP vs IN THE ROOM ● In the room : what gets the investor excited. Ask! ● Angel: What other deals have you done - where do you feel you add the most value. ● VC: fund structured? Understand where you fall in the fund. Want to make sure you understand its a fit - PRACTICE answering questions, including the sexist ones (refer to Dana Kanze’s TED Talk) for tips - Watch our recording on Tip Pitch Tips - Watch our Investment & Inclusion panel on ‘The Pitching Problem’ - Avoid rambling or not answering the question. - If you have multiple co-founders, know who answers what questions: the dynamic between founders is important.
  • 62. The Founder Says: Strategies for Success: Notes for Female Founders Female founders: ● Think of your pitch not as just telling about your idea/company, but as answering the question “how will your company make the investor a big return?”. ● Own your numbers- if applicable, know the metrics and data to back up your story. ● Financial projections “ what you think you can hit” ○ Q: if everything goes right - what do you think this could be (doable & optimistic) to not get discounted
  • 63. The Data Says: Strategies for Success: Notes for female founders ● Don’t discount the possibilities for your business and how it can scale - investors need a financial return that only comes from big businesses ● Look at your numbers - women tend to be more conservative with their financial projections ● Look for advisors / mentors / etc. who care about supporting women founders (and do something about it) ● Beyond sector and stage, make sure your list of targets includes either: ○ Angel groups focused on women-run companies, or ○ VCs with women partners and/or who have invested in women-run companies ● Think about how you’ll respond to sexist questions in pitch meetings
  • 65. Key Terminology Series A Seed Pre- seed Syndication Angel Bridge Round Milestones KPIs Micro VC Twitter Pitch RESOURCE: TCN Glossary Of Startup Terms
  • 66. Types of Investors ● Family & Friends ● Angels ● Angel Groups ● Micro VC ● Venture Capital ● Mega VC ● Growth Equity ● Private Equity ● Banks ● Debt Funds ● Family Office RESOURCES 8 Types of Investors for Startups Funding Options for Startups
  • 68. From TCN Advisor Erik Bullen: 300+ Fundraising and Development Resources for Black, Latinx, and Women Founders
  • 69. More Resources ● Pillar VC: How to Raise Seed Funding Guide ● I'm Black. I'm a Woman. Let's Talk About Raising Venture Capital ● 10,000 Women Free online business education program ● Common Reasons VC's Pass on startups ● Capital resources for women entrepreneurs ● 51 VCs Who Want To Invest In Women, Black And Latinx, And LGBTQ+ Founders ● Dana Kanze’s TED Talk ● The DIANA IMPACT REPORT 2020 ● Angel & VC database + Accelerator database ● Pitch Support: Scroobious Pitch it Plan, PitchDNA ● Investors’ Perspectives ● What All Founders Should do Before and When Asking for Investor Intros ● Podcasts: Fundraising Stories with Women Entrepreneurs ● Terence Craig: Why investors won’t sign NDAs
  • 70. Apply for Fellowship for Female Founder! Apply: https:/ /thecapitalnetwork.org/fellowship-for-femalefounders/