2. Agenda
ï§âŻ Enterprise Mobility Market
ï§âŻ Business to Employee Apps
ï§âŻ The Enterprise âApp Storeâ
ï§âŻ Real World Examples
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3. Market Size & Growth
âiPad Le
ads Tabl
Into Bus et March
treetâ
!
âiPad invades Wall S inessesâ
138M Smart phones 10
Dec 1, 20 deployed in enterprises by 2015 Dec 16, 201
0
Size
Smart phone app management, âMobile cloudiness
apps and Bus
Apps !
$3.3B
âEnterprise taservices in 2014
blet growth s Flo
et to urish at IBM, Go
ogleâ
explode, says surv Nov 1, 2010
eyâ
14% Growth
Dec 15 2010
CAGR in ,enterprise smart phone deployments
over next 4 years
tore!
âAltern atives to Apple App S
For Enterprisesâ
Nov19, 2010
Source: âš
Strategy Analytics, Enterprise Mobility Foundation
Assumes $25 per unit per year ASP model
iSuppli Estimate July 2010!
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4. Explosive Market Growth in Mobile Internet
Source: Morgan Stanley, âTen Questions Internet Execs Should Ask and Answerâ, Mary Meeker, Web 2.0 Conference, November 16, 2010!
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5. Business to Employee Opportunity
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6. Business to Employee Opportunity
Users
Why canât you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
âąâŻ Consumerization of IT
âąâŻ Need a solution now!
âąâŻ Single personal/work device
âąâŻ Security is still #1
âąâŻ Increased mobility âąâŻ Need App âstarter kitâ
âąâŻ Have to mobilize workforce
âąâŻ Need consistent access,
âąâŻ Minimal IT Apple or
Android experience
sharing and control of
information âąâŻ Smartphone SDKs not
built for enterprise
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7. What Enterprise B2E Apps are being built Today?
GPS/Location meta data is making Enterprise Data Smarter!
Sales Growth Productivity Service Delivery
Page!
8. What Enterprise B2E Apps are being built Today?
ConïŹgurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
CRM
Sales Growth Sales Call Management
Page!
9. What Enterprise B2E Apps are being built Today?
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
Training Delivery
Knowledge Management
Productivity
Page!
10. What Enterprise B2E Apps are being built Today?
Business to Business Apps
Service at the Point of Contact
API/SDKs/Web Services
Service Delivery
Page!
11. EASE - The Enterprise âApp Storeâ
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12. iTunes vs. Enterprise
Consumer Enterprise
iTunes Private, branded
âApp Storeâ
Store
ï§âŻ Finding within 350K Apps ï§âŻ Secure, private catalog
ï§âŻ Requires iTunes account ï§âŻ Enterprise licensed
Enterprise
ï§âŻ Device-by-device install ï§âŻ Multi-device, multi-app install
ï§âŻ Manual update process ï§âŻ Self-service or IT Push
ï§âŻ No App & data disablement ï§âŻ Identity-based provisioning
ï§âŻ Reporting/Analytics
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13. Enterprise Mobile App Publishing
App Management Platform
ï§âŻ Provision, deploy, and manage apps for mobile
devices
ï§âŻ Private/branded enterprise âApp Storeâ
ï§âŻ Apps with API with integration to Cloud
services
Apps
ï§âŻ Company built, enterprise application templates
ï§âŻ Enterprise Mobile 3rd Party Apps
App Cloud Services
ï§âŻ Enterprise-class App services e.g. storage, sync,
backup, authentication
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15. EASE Architecture
Enterprise SDK
Enterprise
Private Database
LDAP or Active
Wireless Directory Server
Distribution
App
Notifications
Admin
Console Enterprise
Web CatalogPortal
App Server Connectivity
Admin
Framework / SDK
ï”âŻMllows Directory apps and
Aggregates, deploys, and User/
ctive users to easily locate,
anages in-house
Authorization and Authentication
review, & in-house
Group authorization apps
maintains downloadapps
ï”âŻ
ï”âŻLDAP
ï”âŻVersion Checking (âSelf-
ï”âŻSyncs with enterprise icons,or
Displays end-user registration
Provides in-house app LDAP
ï”âŻDatabase Connectivity
Updatingâ Apps)
descriptions, screen shots
Active Directory
App ï”âŻLogging, Reporting & Tracking
ï”âŻMaintains app-specific data
Easy access to in-house app
Catalog
training materials
ï”âŻPush Notification, Encryption,
Web Services *
Page! 15
16. The EASE User Experience!
âŁâŻ Easily
locate and flag in-house
apps for installation via iTunes
or wireless (iOS 4.0)
âŁâŻ Read
detailed app information
and see screen shots
âŁâŻ Receive notification of app
updates
âŁâŻ Access
IT support and
helpdesk
âŁâŻ View
training videos and
documentation
Page! 16!
19. Rue La La
#1 App Store
mCommerce
JSON Middleware!
Oracle 11i!
Real Time Transaction!
Secure CC transaction!
Push NotiïŹcations!
Social Networking
Page!
20. Madison Square Garden
Mobilize Music TV!
Follow the âPulseâ!
Event Based!
Social Networking!
Favorites/Real Time Polling!
GeoFencing!
Page!