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14. Scheduling service for one-off tasks
Precision
Birthday reminder: within hours
Subscription service: within minutes
Multiplayer game: within seconds
15. Scheduling service for one-off tasks
Precision
Birthday reminder: within hours
Subscription service: within minutes
Multiplayer game: within seconds
21. Be upfront about how much you care
about each of these in relative terms
22. Con
fi
rmation bias
The tendency to search for, interpret, favor, and recall information in
a way that con
fi
rms or supports one's prior beliefs or values
37. RemindMe
Google calendar competitor.
Users can set reminders for future events and receive SMS or
push noti
fi
cations 10 mins before the event.
User reminders often cluster around public holidays and
sporting events. During which, the system needs to notify
millions of users.
RemindMe