A presentation from the BRIMAN Group Meeting

1. BRIMAN
Group Meeting

2. 1.45 pm -2.00 pm Tea & Coffee
2.00 pm Welcome and Introduction - Richard Wildsmith in the Chair
2.15 pm – 2.45 pm "Driving your export business forwards"
Lesley Batchelor, Director General of the Institute of Export
2.45 pm.- 3.15 pm "UK Apprenticeships and bridging the skills gap"
Michele Roberts, National Apprenticeships Service
3.15 pm - 3.45 pm “Opportunities and support initiatives"
Michelle Field, UK Trade & Investment
3.45 pm - 4.00 pm Tea & Coffee
4.00 pm - 5.00 pm Round table discussions:
British Made logo marketing campaign to distributors
Manufacturing issues
Opportunities for lobbying or leveraging buying power
Moving the group forwards
Agenda

3. BRIMAN Group Criteria
The initial qualification to attend this BRIMAN Group meeting is as
follows:
Suppliers must manufacturer or assemble at least 50% of their
total revenue.
The purpose of the group is to help BPMA to facilitate the growth
of UK made products in our sector.

4. Discuss
 What should the qualification criteria be for being a member of the group, and
how can this be measured?
 What are the measurable objectives for the group?
 How can the group exploit our British made abilities to maximise potential in the
UK and export markets?
 Do group members also have to be BPMA members, and should there be an
charge for BRIMAN membership ?
 How do we want to use BRIMAN to promote our businesses, and should we
create a logo to help with this?
 What do the group see as the medium to long term future for British
manufacture as part of the promotional product marketplace?
 How can members of the group mentor other members with the benefit of their
experience?
 How often do members want the group to meet, what subjects would you want
to add to the agenda, and where is a suitable location?

5. 2014 started with a new identity for the Made in Britain
campaign, an initiative to promote British-made products. The
new logo replaced a previous design that was selected from a
student competition.

7. About Us
By enabling customers to identify British made products, the Made in Britain marque supports & promotes British manufacturing in
the UK and overseas.
Why the need for the marque?
Research has shown that consumers want to buy British but are confused about the origin of products sold in stores. In January 2011
cooker manufacturer Stoves commissioned independent market research among 1,000 British adults. The results showed that half
(48%) of those surveyed admitted confusion about which brands could still claim to be made in Britain, with international takeovers
and moves towards Far Eastern production all contributing to an increasingly puzzled landscape. Two-thirds (67%) wanted an official
seal of approval to show products made in Britain, while half (52%) thought British brands should bring manufacturing back to the
UK. More than a third (37%) of those questioned stated they would buy British if it was easier to identify authentic made in Britain
products.
A separate poll by Which? in July 2011 asked “Would a Made in Britain logo help you buy British?” and 84% said ‘Yes it would’.
History of the campaign
The idea for a logo to identify products made in Britain was conceived by Prescot-based cooker manufacturer Stoves following
research that it carried out in 2011 showing that the British public was confused about what products were made in the UK. Stoves
launched a competition among students at British universities to design a Made in Britain logo. The chosen design was unveiled in
July 2011 and companies making products in the UK were invited to apply to use the logo. By October 2012, 600 companies were
using the logo.
In November 2012 a committee was formed to oversee the marque and assist with the ongoing promotion of the campaign. In June
2013 the committee commissioned design agency The Partners to re-design the logo and establish a membership scheme for users
of the logo.
Mission Statement and Objectives
To be the definitive Made in Britain campaign, endorsed by government, supported by manufacturers and recognised by consumers,
at home and abroad.
Aim and Objectives for 2014
•To sign up 1,000+ UK manufacturers to use our award-winning marque
•To lobby MPs and Peers to raise our profile and gain Government endorsement
•To promote the campaign in the media and showcase our members
•To understand and respond to the needs of our members and support their sales efforts
http://www.madeingb.org/about/

8. MADE IN BRITAIN / BRITISH MADE?
The country of origin of goods is currently deemed for the purposes of the
Trade Descriptions Acts 1968 and 1972 to be that in which they last
underwent a treatment or process resulting in a substantial change.
As far as the law is concerned, the words 'made in' mean to manufacture,
produce, process or recondition the goods in question. Accordingly, we
must ask whether that which took place in Britain resulted in a substantial
change to the goods. If it did, the claim 'Made in Britain' can currently be
made.
BUT new EU labelling regulations could threaten “Made In Britain” labelling
Changes to the rules will mean that the country of origin is determined by
the most expensive element in a product. A handbag designed and
produced in England but using Italian leather would have to be labelled
“Made In Italy”.
The rules allow a “Made In” label to be displayed only if at least 45 per cent
of a product’s “value content” comes from the country specified.
Products with parts from several different countries would have their origin
defined on the basis of where the most expensive component came from.