It’s time to finally try and put things in perspective. Journalists don’t hate bloggers; bloggers don’t hate journalists. We’re all trying to navigate a confusing, changing world in which media are not as easily defined as they used to be. Let’s take a minute and see what journalists and bloggers have in common, what they can learn from each other, and how they can work together in order to serve an ever more discerning media consumer. In the end, much of it revolves around a degree of ‘professionalism’. The way in which we handle things, how we approach text and images, and how we view our readers: we should always make sure to take what we do seriously – even if we don’t take ourselves seriously that much.

1. BLOGGING AND THE MEDIA
Blogging and the Media
STEPHANIE DUVAL
Editor-in-chief Label.

2. BLOGGING AND THE MEDIA
Question: Is bloggingjournalism?

3. BLOGGING AND THE MEDIA
What is journalism?
- Not clearly defined
- It’s not about the profession, it’s about
professionalism
- Look at the work, not the person

4. BLOGGING AND THE MEDIA
What is blogging?
- Watercooler activities
- Participatory media

5. BLOGGING AND THE MEDIA
What’s the difference?

6. BLOGGING AND THE MEDIA
What’s the difference?
1. objectivity
- cornerstone of journalism
- problematic in fashion&lifestyle
- blogs are individualist

7. BLOGGING AND THE MEDIA
What’s the difference?
1. objectivity
forethicalblogging:
objectivity<transparancy
blogging = outsidemainstream media
analyze and supplement responsably

8. BLOGGING AND THE MEDIA
What’s the difference?
2. originalreporting

9. BLOGGING AND THE MEDIA
What’s the difference?
2. originalreporting
individuality
copyright: fair use / creativecommons

10. BLOGGING AND THE MEDIA
What’s the difference?
3. editor

11. BLOGGING AND THE MEDIA
What’s the difference?
3. editor
curator
writer’s voice

12. BLOGGING AND THE MEDIA
What’s the difference?
4. social

13. BLOGGING AND THE MEDIA
What’s the difference?
4. social
media producer
socialnetworker

14. BLOGGING AND THE MEDIA
It’s about connecting.

15. BLOGGING AND THE MEDIA
It’s about connecting.
ethical and transparant

16. BLOGGING AND THE MEDIA
It’s about connecting.
ethical and transparant
original and surprising

17. BLOGGING AND THE MEDIA
It’s about connecting.
ethical and transparant
original and surprising
carefullyedited

18. BLOGGING AND THE MEDIA
It’s about connecting.
ethical and transparant
original and surprising
carefullyedited
GOOD ENOUGH TO SHARE

19. BLOGGING AND THE MEDIA
What about the future?
Web 1.0: internet
Web 2.0: interaction
Web 3.0: integration

20. BLOGGING AND THE MEDIA
Are we here to stay?