We are humans We generate content

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A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

Business Technologie

We are Humans We generate Content ,[object Object],[object Object]

100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz

We are Creators reporters publishers DJs experts editors critics broadcasters

Why does it matter? credibility of CG reviews

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We are humans We generate content

2. Verba volant, scripta manent

4. What has changed?

5. TIME & SPACE 24/7 WWW

6. NETWORKS one to all peer to peer

7. ENCODING

8. SEARCH find retrieve

9. CONTRIBUTE review & rate publish

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12. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz

13. Applied to Marketing

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21. We are Creators reporters publishers DJs experts editors critics broadcasters

22. Why does it matter? credibility of CG reviews

23. Verba docent, exempla trahunt

24. Thank you search: TheAfter