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Social Media - WTF(uzz)?

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David Hachez
David Hachez

A presentation prepared for a discussion around Social Media @ the Telemis Passionate People lunch. More info: http://passionatepeople.wordpress.com/

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Social Media WTF(uzz)? for Telemis Passionate People by David Hachez
About me Search “David Hachez” on Google.com
Evolution of Man Kind
From
To
source: Youcracy
2.0 1.5 1.0
What has changed?
TIME & SPACE 24/7 WWW
NETWORKS one to all peer to peer
ENCODING
SEARCH find retrieve
CONTRIBUTE review & rate publish
1 creators 10 synthetizers 100 consumers Pyramid of Bradley Horowitz
Source: Forrester
So we are Creators critics broadcasters DJs publishers reporters experts editors
Applied to Marketing
source: Duval Guillaume
credibility of CG reviews 2% Why does it matter? 98% very/somewhat credible not credible source: eMarketer
Sustainability
Verba volant, scripta manent
Verba docent, exempla trahunt
“Think about how you use the Web right now compared to six years ago. Now think about how our children are using it. Social Media is the innovation of our time. Whether or not the internet becomes a mass media is irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
Web x.0
Thank you

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