10. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.
11. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.
Like water, it is not the total amount of money entering a
community which counts; it is the number of uses or duties to
which money can be diverted, and the number of cycles of use,
that brings financial independence to a community.”
12. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.
Like water, it is not the total amount of money entering a
community which counts; it is the number of uses or duties to
which money can be diverted, and the number of cycles of use,
that brings financial independence to a community.”
- Bill Mollison, ‘An Introduction to Permaculture’ -
25. Problem:
The poorest 1/3 of the world’s population do not have
access to credit because they are deemed ‘not bankable’
and therefore are unable to break the cycle of poverty.
26. Problem:
The poorest 1/3 of the world’s population do not have
access to credit because they are deemed ‘not bankable’
and therefore are unable to break the cycle of poverty.
Solution:
if financial resources can be made available to the poor
people on terms and conditions that are appropriate and
reasonable, "these millions of small people with their millions
of small pursuits can add up to create the biggest
development wonder."
- Professor Muhhamad Yunnus, founder of Grameen Bank -
27. Problem:
“Two friends adrift in a sea of poor tastes...
not to mention countless charities and causes
in constant need of funding.”
28. Problem:
“Two friends adrift in a sea of poor tastes...
not to mention countless charities and causes
in constant need of funding.”
Solution:
“My profits will be divided between a number of tax-
deductible charities and causes, some church-related, others
for conservation and ecology and things like that.”
- Paul Newman, actor and co-founder of Newman’s Own -
29. Problem:
“This combination [of a vast increase in climbing activity,
closely paralleled by a corresponding improvement in
technique and equipment] is producing a serious
problem — deterioration of the climbing environment.”
30. Problem:
“This combination [of a vast increase in climbing activity,
closely paralleled by a corresponding improvement in
technique and equipment] is producing a serious
problem — deterioration of the climbing environment.”
Solution:
“We use business to Inspire and Implement Solutions to
the Environmental Crisis.”
- Yvon Chouinard, founder of Patagonia -
49. Since 1985, Patagonia has contributed more than
$22 million to environmental groups.
Every year, the company earmarks either
1 percent of total sales or 10 percent of pre-tax profits
for environmental causes, whichever is greater.
50. By the beginning of 2005,
the bank had loaned over USD 4.7 billion
and by the end of 2008, USD 7.6 billion to the poor.
The Bank today continues to expand across the nation,
and still provides small loans to the rural poor.
By 2006, Grameen Bank branches numbered over 2,100.
Its success has inspired similar projects in more than
40 countries around the world and has made World Bank
to take an initiative to finance Grameen-type schemes.
51. “We anticipated sales of $1,200 a year and a loss,
despite our gambling winnings, of $6,000.
But in these twenty-six years we have earned over $300
million, which we've given to countless charities.”
- Paul Newman -
58. 1) Know Your Market.
When we are in a relationship,
we really know how to push someone’s buttons.
59. 1) Know Your Market.
When we are in a relationship,
we really know how to push someone’s buttons.
What pisses them off?
What excites them?
What do they do for fun?
Where do they hang out?
What are they interested in?
What are they passionate about?
Who is Your Market?
67. 3) Create Experiences.
People Buy Experience, not Products.
The secret to adding value is to find the areas of your
business / market / customers that frustrate you most.
68. Frustration = Value
The secret to adding value is to find the areas of your
business / market / customers that frustrate you most.
70. What pisses you off about your industry?
What pisses you off about your customers?
71. What pisses you off about your industry?
What pisses you off about your customers?
What pisses you off about your business?
72. “There are masses of people just waiting to do
business with you...
...when they are so inspired.”
- David Tyreman, author of ‘ WorldFamous: How to Give Your Brand a Kick-Ass Identity’ -
73.
74. “You have everything you’ll ever need
to have everything you’ll ever want...
...already inside of you.”
- Dr. Malcolm Lynch -
