A presentation to the Land Use and Climate Change Sub Group of the CCCW

1. Corporate slide master
Welsh Government
With guidelines for corporate presentations
Delivering Growth: An Action Plan for the
Food & Drinks Industry 2014-2020

2. Where are we now
Food & Farming sector
Supply Chain
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14,000 businesses
£5.2bn turnover
45,000 jobs
£1.3bn Gross Value
Added (GVA) in
Wales
23,300 businesses
£17.3bn turnover
170,000 jobs
£4.0bn GVA

3. Programme for Government
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Diversify rural economy
Work towards CAP reform that is
fair to producers and consumers
Support food producers /
processors / distributors;
strengthen and develop the supply
chain; increase value of Welsh
produce
Balance development – food
production – energy – environ.
Protection.
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Public procurement – small
producer needs met; LAs to share
best practice
Apply mkt/promotion best practice
more widely e.g. HCC model
Support UK Supermarket
Ombudsman – fair pricing
throughout the supply chain
Strengthen the rural economy –
promote farmers markets’ new
markets, cooperation and invest in
new equipment.

4. Priority Sectors
The sectors with the greatest potential for growth and to create jobs. This
approach is broad enough to encourage a more sustainable economy, but
targeted enough to ensure our support is focused on areas with growth
potential.
•Creative industries
•Information, Communication and Technology (ICT)
•Energy and Environment
•Advanced materials and manufacturing
•Life Sciences
•Financial and Professional services
•Food and Farming
•Construction
•Tourism

6. Food and Farming Sector Panel
Recommendations
1 Supporting business collaboration – industry led Welsh Food Forum
2 Business growth – identify companies of all sizes with ambition and capacity for
growth
3 Processing of agricultural raw material – benchmark and significantly increase the
capacity of agricultural raw material processed in Wales
4 Innovation and enterprise – via mentoring support, management training, marketing
and other specific programmes.
5 Business infrastructure – suitable industrial premises and simplification of planning
6 Technical support – Food Business Development Centres; effective collaboration
with employers and business mentors
7 Baseline of evidence – on procurement of food and drink from Wales
8 Re-establish the Food Group of Value Wales and apply best practice in other sectors
to food and farming.
9 Prioritise resources to provide an appropriate level of qualified procurement
professionals.
10 Establish a Welsh Supermarket Forum
11 Minister to chair a Cross Government Working Group on Food – develop policy
and work on key drivers and indicators across Government.
12 Develop a set of KPIs and publish as part of a delivery plan to give direction to the
Food and Farming sector.

7. Action Plan Timeline
24 Sept
22 Oct
2 Dec to 3 Mar Spring 2014 -
Oral Statement
Cabinet paper
Consultation
Launch of the Action Plan

8. Delivering Growth: An Action Plan for the Food &
Drinks Industry in Wales 2014-2020
Welsh Food and Drink Federation
Training and Skills Development
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Agriculture,

9. Theme 1:Welsh Food and Drink
Federation
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Strategic direction
Leadership
Communications and networks
Research
Opportunities – identify and develop
Membership drawn from throughout the food
supply chain

10. Theme 2:
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“Food & Drink Wales”
Identity
Strong provenance
Trade support
Industry facing
Domestic and
international markets
Bwyd a Diod Cymru
Food & Drink Wales

11. Theme 3: Training and Skills
Development
• Skills gaps
• Resource shortages
(career advice in schs.)
• Key partnerships and
joining-up
• Food & Drink Skills
Project
recommendations
• Single access
gateway and mapping
• Career development

12. P1: Market Development & Growth
Targets
•30% increased turnover food & farming
priority sector by 2020
•10% growth in GVA
•Job creation

13. P1: Market Development & Growth
Actions
• Improved
information / data
• Key account
management
• Sub-sector mgt –
SME and micro
businesses
• Protect Food Names’
• Export trade support,
and collaboration
(UKTI, Defra)
• Develop new export
market opportunities
• Innovation focus (Food
Centres, Unis’)
• Foreign Direct Inv.
• Food business
premises incl. starter
units
• ‘Local market toolkit’
• Levy hub for Wales
• Showcase Welsh
produce

14. P2: Food, Culture, Heritage & Tourism
Targets
•30% increased turnover food & farming priority
sector by 2020
•10% growth in GVA
•Job creation
•Enhanced brand image / food culture
•Wider local economic activity

15. P2: Food, Culture, Heritage and Tourism
Actions
•Welsh caterers to use more Welsh produce –
provenance
•Increased and joint promotional activity – food
and tourism (Visit Wales)
•Identify and work with all tourism partners
•Joint Action Plan – Food & Tourism
•Support (incl. grant aid) to food events
•Food / Food Tourism Awards

16. P3: Climate Change
Targets
•Reduced ecological
footprint
•Enhanced environmental
reputation of Welsh food
and drink
•Water, energy, waste –
carbon efficient industry
•Fair trade and equality
practices

17. P3: Climate Change
Actions
• Gov. financial support to
food businesses will
require an environmental
commitment / aim.
• Develop ‘roadmaps’ for
the sub-sectors to reduce
carbon footprint.
• Promote the
mainstreaming of
Corporate Social
Responsibility

18. P4: Supply Chain Efficiency
Targets
•30% increased turnover food & farming
priority sector by 2020
•10% growth in GVA
•Job creation

19. P4: Supply Chain Efficiency
Actions
•Tailored services to businesses
•Mentoring support
•Supply chain efficiencies scheme

20. P5: Integration: Government & Supply
Chain Collaboration
Targets
•30% increased turnover food & farming priority
sector by 2020
•10% growth in GVA
•Job creation
•Improved understanding
•Increased collaboration

21. P5: Integration: Government & Supply
Chain Collaboration
Actions
•Federated working groups under the Federation
structure e.g. Innovation, training/skills.
•Welsh Government ‘internal’ stakeholder group
•Close working between government, the
Federation and Wales Retail Consortium
•Appropriate RDP 2014-2020 to industry needs

22. P6: Food Assurance & Resilience
Targets
•30% increased turnover food & farming priority
sector by 2020
•10% growth in GVA
•Job creation
• Enhanced food safety standards
• More resilient food chain

23. P6: Food Assurance & Resilience
Actions
•New Food Security Industry Food Assurance
Network
•Broad adoption of food safety assurances and
accreditations by food businesses

24. P7: Health & Social Impacts
Targets
•Improved access to healthier food choices
•Improved diet related health
•Reduced obesity

25. P7: Health & Social Impacts
Actions
•Promote healthy eating in:
 Schools (Healthy Eating in Schools Measure and
Standards)
 Public sector settings (hospitals, leisure centres,
youth centres)
 Workplaces and catering outlets
•Improve access and affordability to healthy diet for all
•Work with food business to produce healthier product
formulations

26. Have your say