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Sam Beal & Associates
                              Business Intelligence
                                Inbound Marketing
                                   High Technology



Sam Beal & Associates ©2013
What is Inbound Marketing?
     Customers reaching out to you
     Better ROI than outbound
     Success is a function of:
           Website effectiveness
           Content – on your site and on the web
           Conversations on the web i.e. social

Sam Beal & Associates ©2013
Sam Beal & Associates ©2013
The Funnel
                               Search
                              Landing Page Quality
                              Rich Content
                              Conversion methods




Sam Beal & Associates ©2013
Search Matters
     Organic search is ~free
     Engineers use search
           Your products & services must be on page 1
           And must be near the top to be clicked




Sam Beal & Associates ©2013
Sam Beal & Associates ©2013
Search Matters
     Search Engine Results Page - SERP
           Where do your products rank
           Where do your keywords rank
     Search engines filter (bias) results
           Search history, IP, social activity, etc.
           Use tools to unbias results

Sam Beal & Associates ©2013
SERP Analysis
                                         #1 on page
  Ranking




                              Keywords
Sam Beal & Associates ©2013
How do you improve SERPs
     Search Engine Optimization
     Quality Content

     and/or
     Outbound Marketing with SEM
     Search Engine Marketing

Sam Beal & Associates ©2013

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Inbound Marketing for High Tech B2B

  • 1. Sam Beal & Associates Business Intelligence Inbound Marketing High Technology Sam Beal & Associates ©2013
  • 2. What is Inbound Marketing? Customers reaching out to you Better ROI than outbound Success is a function of: Website effectiveness Content – on your site and on the web Conversations on the web i.e. social Sam Beal & Associates ©2013
  • 3. Sam Beal & Associates ©2013
  • 4. The Funnel Search Landing Page Quality Rich Content Conversion methods Sam Beal & Associates ©2013
  • 5. Search Matters Organic search is ~free Engineers use search Your products & services must be on page 1 And must be near the top to be clicked Sam Beal & Associates ©2013
  • 6. Sam Beal & Associates ©2013
  • 7. Search Matters Search Engine Results Page - SERP Where do your products rank Where do your keywords rank Search engines filter (bias) results Search history, IP, social activity, etc. Use tools to unbias results Sam Beal & Associates ©2013
  • 8. SERP Analysis #1 on page Ranking Keywords Sam Beal & Associates ©2013
  • 9. How do you improve SERPs Search Engine Optimization Quality Content and/or Outbound Marketing with SEM Search Engine Marketing Sam Beal & Associates ©2013