The Axe survey program involved brand ambassadors conducting pre- and post-sampling surveys of male college students at 40 universities across the US in July and October 2011. Surveys were completed in high traffic areas near campus bookstores. The July surveys averaged 130-150 responses per location while October saw slightly higher numbers of 150-180. Students were willing to share opinions but reluctant to provide email addresses. Incentives like coupons are recommended to increase email collection. Photos were also taken at each location to represent the participants.

1. AXE
PRE AND POST - SAMPLING SURVEY
College Campus Survey Program – July/October 2011

2. Survey Synopsis
The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at
40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those being
surveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hour
was set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The
365 Agency offices.
Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did)
occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to the
bookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic on
campus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location.
Brand Ambassadors reported that the male students were eager to share their opinions about brands (both
positive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon be
passed out as an incentive to those who share email addresses, for future survey programs, to increase email leads.
In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing the
gentlemen participating in the research. Each campus has been represented in the following recap with the first page for each
location representing round one and the second page representing survey round two.

3. BOSTON UNIVERSITY

4. BOSTON UNIVERSITY

5. BROOKLYN COLLEGE

6. BROOKLYN COLLEGE

7. CALIFORNIA STATE UNIVERSITY - LA

8. CALIFORNIA STATE UNIVERSITY - LA

9. CLEVELAND STATE UNIVERSITY

10. CLEVELAND STATE UNIVERSITY

11. CU BOULDER

12. CU BOULDER

13. DELGADO COMMUNITY COLLEGE

14. DELGADO COMMUNITY COLLEGE

15. DEPAUL UNIVERSITY

16. DEPAUL UNIVERSITY

17. DREXEL UNIVERSITY

18. DREXEL UNIVERSITY

19. EMORY UNIVERSITY

20. EMORY UNIVERSITY

21. FLORIDA ATLANTIC UNIVERSITY

22. FLORIDA ATLANTIC UNIVERSITY

23. FLORIDA INTERNATIONAL UNIVERSITY

24. FLORIDA INTERNATIONAL UNIVERSITY

25. GEORGE MASON UNIVERSITY

26. GEORGE MASON UNIVERSITY

27. GEORGIA TECH

28. GEORGIA TECH

29. GROSSMONT COLLEGE

30. GROSSMONT COLLEGE

31. HUNTER COLLEGE

32. HUNTER COLLEGE

33. ILLINOIS INSTITUTE OF TECHNOLOGY

34. ILLINOIS INSTITUTE OF TECHNOLOGY

35. IUPUI

36. IUPUI

37. NOVA SOUTHEASTERN UNIVERSITY

38. NOVA SOUTHEASTERN UNIVERSITY

39. OHIO STATE UNIVERSITY

40. OHIO STATE UNIVERSITY

41. RED ROCKS COMMUNITY COLLEGE

42. RED ROCKS COMMUNITY COLLEGE

43. RIVERSIDE COMMUNITY COLLEGE

44. RIVERSIDE COMMUNITY COLLEGE

45. SAN JOSE STATE UNIVERSITY

46. SAN JOSE STATE UNIVERSITY

47. TEMPLE UNIVERSITY

48. TEMPLE UNIVERSITY

49. UNIVERSITY OF AKRON

50. UNIVERSITY OF AKRON

51. UNIVERSITY OF ALABAMA - BIRMINGHAM

52. UNIVERSITY OF ALABAMA - BIRMINGHAM

53. UNIVERSITY OF CENTRAL FLORIDA

54. UNIVERSITY OF CENTRAL FLORIDA

55. UCF STADIUM

56. UCF STADIUM

57. UNIVERSITY OF CENTRAL OKLAHOMA

58. UNIVERSITY OF CENTRAL OKLAHOMA

59. UNIVERSITY OF CHICAGO

60. UNIVERSITY OF CHICAGO

61. UNIVERSITY OF HOUSTON

62. UNIVERSITY OF HOUSTON

63. UNIVERSITY OF MARYLAND

64. UNIVERSITY OF MARYLAND

65. UNIVERSITY OF NEVADA - LAS VEGAS

66. UNIVERSITY OF NEVADA - LAS VEGAS

67. UNIVERSITY OF MICHIGAN

68. UNIVERSITY OF MICHIGAN

69. UNIVERSITY OF NORTH CAROLINA

70. UNIVERSITY OF NORTH CAROLINA

71. UNIVERSITY OF SOUTH CAROLINA

72. UNIVERSITY OF SOUTH CAROLINA

73. UNIVERSITY OF SOUTH FLORIDA

74. UNIVERSITY OF SOUTH FLORIDA

75. VIRGINIA COMMONWEALTH UNIVERSITY

76. VIRGINIA COMMONWEALTH UNIVERSITY

77. WASHTENAW COMMUNITY COLLEGE

78. WASHTENAW COMMUNITY COLLEGE

79. WAYNE STATE UNIVERSITY

80. WAYNE STATE UNIVERSITY

81. WRIGHT STATE

82. WRIGHT STATE