2. Rochester A-List
Thomas Hawks II
Social Media Initiative Presentation
HawksPro Connections
Thursday, October 15, 2009
Thursday, October 29, 2009
3. The Art of Social Media:
It's All About Relationships
Rochester A-List
Thomas Hawks II
Social Media Initiative Presentation
HawksPro Connections
Thursday, October 15, 2009
Thursday, October 29, 2009
4. Agenda
• What is Social Media?
• What business opportunities does it offer
your business?
• Social Media Strategy for your business
Thursday, October 29, 2009
11. The Bright Side
• Thousands of people
can talk about you, and
your services
• People are already
talking about you
• Businesses are using
Social Media
Thursday, October 29, 2009
12. The Dark Side
• Thousands of people
can talk about you
and your services
• People are already
talking about you
• NO control over the
conversation
Thursday, October 29, 2009
13. Do You Know
What are They
Saying About
You?
Are You Listening?
Thursday, October 29, 2009
15. Social Media
From the Business Perspective
Thursday, October 29, 2009
16. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
Thursday, October 29, 2009
17. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Thursday, October 29, 2009
18. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Thursday, October 29, 2009
19. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Promoted
Thursday, October 29, 2009
20. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Promoted
$ Monetized $
Thursday, October 29, 2009
22. It’s All About
Engagement
P O S T
People Objective Strategy Technology
Thursday, October 29, 2009
23. P
The Social Technographics Ladder
Creators
People
Critics
Collectors
Joiners
Spectators
Inactives
Thursday, October 29, 2009
24. O
Objective
Five Objectives
Thursday, October 29, 2009
25. O
Objective
Five Objectives
1. Listening
Thursday, October 29, 2009
26. O
Objective
Five Objectives
1. Listening
2. Talking
Thursday, October 29, 2009
27. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
Thursday, October 29, 2009
28. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
4. Supporting
Thursday, October 29, 2009
29. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
4. Supporting
5. Embracing
Thursday, October 29, 2009
30. S
Strategy
Strategy
Thursday, October 29, 2009
31. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
Thursday, October 29, 2009
32. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
Thursday, October 29, 2009
33. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
3. Put someone important in charge of it
Thursday, October 29, 2009
34. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
3. Put someone important in charge of it
4. Use great care in selecting your
technology and partners
Thursday, October 29, 2009
35. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009
36. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 1 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009
37. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 2 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009
38. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 3 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009
39. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 4 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009
50. Call-To-Action
1. Engage Social Media Expertise
Thursday, October 29, 2009
51. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
Thursday, October 29, 2009
52. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
Thursday, October 29, 2009
53. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
Thursday, October 29, 2009
54. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
5. Engage Customers and Move Forward
Thursday, October 29, 2009
55. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
5. Engage Customers and Move Forward
6. Measure What’s Most Important
Thursday, October 29, 2009
56. Let’s Start a
Conversation
Thursday, October 29, 2009
57. Thomas Hawks II
HawksPro Connections
585-704-7210
thawks@hawkspro.com
www.hawkspro.com
Let's create a deeper connection with Social Media
LinkedIN: linkedin.com/in/hawkspro
Blog: hawkspro.wordpress.com/
FaceBook: facebook.com/tomhawks2
Thursday, October 29, 2009