Slides for a presentation I did for the Lapeer Zonta Club

1. Intro to Social
Networking
Lapeer Zontians
May 27, 2009
Stacy Lukasavitz
TDR Communications, LLC

2. What is ROI?

3. What is “social media”?

4. Ask 20 different people. . .
. . . get 20 different answers.

5. social media -
an umbrella term that defines the
various activities that integrate
technology, social interaction, and the
construction of words, pictures, videos,
and audio.

9. Overwhelmed
yet?
(You’re not alone. We’ll simplify things a bit.)

10. Communication Collaboration
Multimedia Entertainment

11. Social Media
vs.
Social Networking
(not really a competition, they go hand-in-hand)

12. social media - noun
any tool or
service that
uses the
internet to
share and
discuss
information

13. Social Networking - verb
the use of communities of interest to
connect to others.

15. Case Study
Lisa Genova, Ph.D.

16. Social Networks
Whatevers We’ll Cover
• Facebook
• LinkedIn
• Twitter
• Blogs
• Niche Communities

18. • > 200 million active users (world’s largest
social networking site)
• More than half of Facebook users are outside of
college
• Fastest growing demographic is women 55 +
• 35+ translations available on the site (including
“English - Pirate”), with 60+ in development
• About 70% of Facebook users are outside the
United States

20. Home Page
Friends online
available for chat

21. Profile Page
write
whatever
you want
here
networks by
region, school,
workplace (if big)

22. You control
who sees what
in your profile.
Targeted ads based on keywords, location, demographics.

23. Applications
menu pops up
You can
control
who
sees any
of this,
too.
These are bookmarks to your
frequently-used applications

24. Make “friends lists” to make privacy control easier.
Built-in chat feature!

25. Here’s where
you decide who
sees what.

26. Fan Pages - Big Brands

27. Small Businesses

28. Chambers of Commerce

29. Sample Event

31. • world’s largest professional network (>37 million)
• business-oriented social networking site
• build credibility by getting recommendations from
others, answering questions in the “Answers” section
• able to see your contacts’ contacts and can help
facilitate introductions
• employers can list job openings & vet potential
applicants
• can join discussion groups of professional interest

34. Laurie’s profile from the inside

35. Laurie’s public profile

38. Microblogging?
• brief updates, 140
characters or less
(“tweets”)
• published online,
publicly or privately
• submitted via web, IM,
text messaging, third-
party application

39. Not ...
What are you doing?
... but ...
What has your attention?

40. Why would anybody do this?
• increase social, professional
networks
• find jobs, employees
• customer service
• news updates
• promote projects, interesting
articles, others
• event coordination
• possibilities are ENDLESS

41. Personal,
conversational
Headlines, news

42. Customer Service

43. First major news story displaying
impact of Twitter:
April 25, 2008

45. The Power of the ReTweet:
• communicates ideas,
news quickly to mass
amounts of people
• viral in nature
• usually generates
followers from one
person’s network to
another

46. Tweet to your public timeline

47. Many tools to make it easier
TweetDeck
Twhirl

48. LOTS-o-services to use:
. . . these are just a few.

49. “Facebook reconnects
you to your past,
LinkedIn connects you
to your present,
Twitter connects you
to your future.”
- New Media adage

50. blog (contraction of weblog)
1. (noun) a website, usually maintained by an
individual or business with regular entries of
commentary, descriptions of events, or other
material such as graphics or video. Entries are
commonly displayed in reverse-chronological
order.
2. (verb) can also be used as a verb, meaning
to maintain or add content to a blog.

51. Why blog?
• showcase your knowledge on a
particular subject
• build credibility in your field
• build relationships off trust
• have a dialogue with others on things
you are passionate about
• practice your writing skills
• therapeutic & cheap

52. • most common blog is personal, diary-form
• blogs for marketing/branding/PR purposes in
a company are corporate blogs
• many focus on certain topic, such as cooking,
travel, politics, fashion, music, etc.
• best blogging services: WordPress, Typepad
(paid), Blogger

53. Professional/Niche Blog

54. Personal Blog

55. Tips on blogging:
• Read other blogs often and comment
• Don’t be That Guy
• Be patient -- blogging is karmic
• Before writing a post, ask yourself “will this be
useful, resourceful, and/or interesting to
others?”
• REMEMBER: blogging is NOT one-way -- it’s a
conversation
• Post regularly -- nobody likes an orphaned blog

57. • create your own niche social network
• very customizable
• URLs are http://your-group-
name.ning.com
• can join many communities with your one
Ning account
• features include chat rooms, widgets,
groups, photos/slideshows, video,
discussion forum, blogs, events ... oh my!

58. note the url
look at all the stuff!
convenient chat

59. Literally - very niche networks
(Guess how many about Barry Manilow?)

60. Lots of goodies here, too!

62. Calendar feature rocks!

63. Calendar feature Laurie rocks!

64. People most recently online in this network

65. Take-aways
• Facebook - personal, and/or professional
• LinkedIN - professional
• Twitter - whatever you want it to be
• Blogs - way to establish credibility in your
field, the “meat and potatoes” of social
media/dialogue
• Ning/CollectiveX - Niche networks based
on common interests

66. We’ve only scratched the surface. . .

67. Don’t use a
tool just
because it’s
Oprah-
approved. . .

68. You don’t
have to do
it all. Just
find what
works for
you.

69. by Stacy Lukasavitz
TDR Communications, LLC
http://www.thatdamnredhead.net
stacy@thatdamnredhead.net
Twitter: @damnredhead
810-599-4813

70. Credits
Slide 1: Marvin Martian property of Warner Bros.
Slide 2: eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Slide 4: Victoria Peckham http://www.flickr.com/photos/victoriapeckham/164175205/
Slide 6: Social Media Landscape http://www.FredCavazza.net
Slide 7: Conversation Prism by Brian Solis http://www.BrianSolis.com
Slide 9: Ren Höek http://www.flickr.com/photos/rationalthought/3447047496/
Slide 11: KayVee.INC http://www.flickr.com/photos/kayveeinc/2540019625/
Slide 12: geishaboy500 http://www.flickr.com/photos/geishaboy500/100043823/
Slide 13: karltsakos http://www.flickr.com/photos/25127614@N03/3265745361/
Slide 14: Nielsen Online: www.nielsen-online.com
Slide 15: Still Alice by Lisa Genova, Ph.D. http://stillalice.com/
Slides 38, 40: Getty Images http://www.gettyimages.com
Slide 43: quot;Student 'Twitters' his way out of jailquot; http://edition.cnn.com/2008/TECH/04/25/
twitter.buck/index.html
Slide 44: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan)
Slide 48: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/
3026065024/
Slide 49: keystricken http://www.flickr.com/photos/keystricken/2761861364/
Slide 50: Wikipedia http://en.wikipedia.org/wiki/Blog
Slide 53: Eric Colburn http://ericcolburn.com/
Slide 54: The Mom Chronicles http://themomchronicles.blogspot.com/
Slide 58: PR Open Mic Network http://propenmic.ning.com
Slide 66: ae2005 http://www.flickr.com/photos/ae2005/9798019/in/photostream/
Slide 68: Lush.i.ous http://www.flickr.com/photos/ryanicus/237701141/