Presentation at "Public Cloud Day" Software Park, Nov 22, 2012

1. How would cloud computing
Effect to Software Industry?
Dr. Thanachart Numnonda
Director
Software Park Thailand
22 November 2012
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2. Trends
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3. Mega IT Trends
Cloud Computing Mobile Computing
Social Technologies Information 3

4. Gartner Top 10 Strategic Technology Trends
2012 2013
Media tablets and beyond Mobile Device Battles
Mobile-centric applications and Mobile Applications and HTML5
interfaces Personal Cloud
Social &contextual user experience Enterprise App Stores
Application stores and marketplace The Internet of Things
The Internet of everything Hybrid IT and Cloud Computing
Next-generation analytics Strategic Big Data
Big data Actionable Analytics
In-memory computing In Memory Computing
Extreme low-energy servers Integrated Ecosystems
Cloud computing
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5. Cloud Computing change
IT as electricity industry
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6. Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing Cloud Marketing
Solution (on Premise) (as a Service)
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7. Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 7

8. Deployment Models
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 8

9. The Cloud
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10. “The cloud has flattened IT
the way networks flattened the world.”
Cisco’s Vice President of Engineering Vivek Mansingh, 2012
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11. “Gartner forecasts public cloud services to be
worth $109 billion this year, while the
EU expects the cloud to add as much as $206 billion
to annual GDP between
now and 2020.”
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12. “At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
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13. “Public and private IT cloud services will generate
nearly 14 million jobs worldwide by 2015.”
IDC, March 2012
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14. Change
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15. Change! In Software Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud: 15

16. Software Applications Today
Support large number of users
Run on any devices
Location is no longer important
Require high scale servers / storages;
more complicate hardware
Need to develop high scale applications;
more complicate architectures
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17. Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
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18. SaaS Impacts!
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any sdevice
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
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19. Mail Servers / Solutions
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20. IaaS Impacts!
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.
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21. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
No boundary for selling softwares as long as your
infrastructure is ready.
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22. Source : http://acloudyplace.com/ 22

23. Software Development on IaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 23

24. Software Development on PaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 24

25. Cloud PaaS
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26. Cloud Integration
Cloud services are becoming more integrated and
business friendly:
– Microsoft Azure + PHP + Java
– Force.com + Heroku + Spring
– Amazon Web Services – EC2, S3
– Google App Engine
– Exo IDE
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27. Most Important Skills Needed for
Cloud Computing
How&the Cloud Changes Skills
Business Financial Skills
Technical Skills
Enterprise Architecture & Business needs analysis
Project management skills
Contract and vendor negotiation
Security and compliance
Data integration and analysis skills
Mobile app development and management
Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8- 27
most-important-skills-needed-for-cloud-computing-today/

28. Requirements
Local OS
Public Cloud:
SLA
Networking Applications
Server
Development
Management Contracts
Application
Support Private Cloud:
Hardware Monitoring
Virtualization
Acquisition
Less More Revived New
Skills Skills 28

29. Job mapping into cloud ..examples
Source : Martin Yates: Chairman Cloud Computing 29
Singapore Computer Society

30. Ready?
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31. Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012 31

32. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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33. Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel
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35. 35

36. 36

37. Time to Change!!
for The New Opportunities
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38. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 38