To Open Source or Not to Open Source...Where is the ROI?

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This presentation is from Evans Data Corp's 2009 Developer Relations Conference. It is about how to approach code sharing (Open Source) to enable a developer community. (We do not confuse Open Source with Free Software. You shouldn't Either.)

Technologie News & Politik

To Open Source Or not to Open Source... Where's the ROI? Alex Barnett Group Manager, Developer Relations [email_address] Twitter: alexbarnett Ted Haeger Manager Touchatag Developer Network [email_address] Twitter: reverendted

What We’re Going to Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object]

Terminology Open Source Free Software Copyright (Free Software) Licenses Copyleft

Considerations for this Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],Benefit to Company Benefit to Developers Open source is not a Strategy Mutual Value

Considerations for this Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Paths You Can Go By ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],How to Think About ROI for OSS Are these related to “Participate” or “Facilitate”? Real Risks Real Benefits ,[object Object],[object Object],[object Object],1. Broader developer appeal 2. Poor commitment or follow-through will cause loss of credibility ,[object Object],[object Object],[object Object],[object Object],3. It flunks…no uptake ,[object Object],[object Object],[object Object],[object Object],4. Talent self-identification ,[object Object],[object Object]

[object Object],How to Think About ROI for OSS These are all education & communication issues Are these related to “Participate” or “Facilitate”? Bogus Risks Bogus Benefits 1. “It gives away all our IP for no benefit!” ,[object Object],[object Object],2. “No one will pay us anymore” 2. “Everyone will love us!” 3. “Security concerns make it impossible” 3. “Everyone will use our product!”

Don’t Be Fooled Reality The cost of running an open source project well will offset any labor saved through engineering contributions. Biggest Myth of Open Source? Free engineering! Your engineers will still do all of the major work! But you may get significant long tail benefits, such as bug reports, feature suggestions, the occasional patch

Mitigating the Risks Are these related to “Participate” or “Facilitate”? Real Risks Mitigation 1. Surrendering IP by blunder ,[object Object],[object Object],[object Object],[object Object],2. Lack of commitment and follow-through ,[object Object],[object Object],[object Object],[object Object],[object Object],3. It flunks — no take up ,[object Object],[object Object],[object Object],4. Exposes flaws in the product ,[object Object],[object Object],5. Underestimating the commitment required ,[object Object],[object Object]

Groundwork to Maximize Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Groundwork to Maximize Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big Take-Aways ,[object Object],[object Object],[object Object],[object Object]

Q & A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scapbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scrapbook II ,[object Object],[object Object],[object Object]

Scrapbook III What you want What they want What they create

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To Open Source or Not to Open Source...Where is the ROI?

1. To Open Source Or not to Open Source... Where's the ROI? Alex Barnett Group Manager, Developer Relations [email_address] Twitter: alexbarnett Ted Haeger Manager Touchatag Developer Network [email_address] Twitter: reverendted

3. Terminology Open Source Free Software Copyright (Free Software) Licenses Copyleft

9. Don’t Be Fooled Reality The cost of running an open source project well will offset any labor saved through engineering contributions. Biggest Myth of Open Source? Free engineering! Your engineers will still do all of the major work! But you may get significant long tail benefits, such as bug reports, feature suggestions, the occasional patch

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17. Scrapbook III What you want What they want What they create

18. Scrapbook IV Know your licenses

Hinweis der Redaktion

Alex intro Ted intro