1. 06/06/09 Research for Head & Shoulder

2. GROUP MEMBER Vikram B. Thadeshvar Rohan Tamrkar Sailendra Sharma

6. SALES FIGURE Year Sales in Rs. Sales in Units Market Share (%) 2007 $55million 4880 ton 24.8 2006 $41.7million 3800 ton 25 2005 $35million 3120 ton 23

7. 1. REASON BEHIND USING SHAMPOO

8. 10. PENETRATION OF HEAD & SHOULDER IN COMPARISON WITH OTHER BRANDS.

9. 3.HOW MANY MEMBERS IN YOUR FAMILY USE HEAD & SHOULDER?

10. 2. WHAT INFLUENCES YOUR DECISION WHILE BUYING HEAD & SHOULDER?

11. 18. ON AN AVERAGE IN ONE MONTH HOW MUCH AMOUNT OF HEAD & SHOULDER IS USED IN YOUR FAMILY?

12. 4.YOU PREFER YOUR SHAMPOO IN

13. 6.HOW FREQUENTLY YOU USE HEAD & SHOULDER?

14. 5.SEGMENTATION ACCORDING TO GENDER

15. 7.SEGMENTATION ACCORDING TO THE AGE GROUP OF CUSTOMERS

16. 8. DEMOGRAPHIC SEGMENTATION ACCORDING TO INCOME GROUP OF CUSTOMER

17. 9. HOW SATISFIED ARE YOU WITH HEAD & SHOULDER TO MEET YOUR NEEDS?

18. 11. HAVE YOU SEEN ANY PROMOTIONAL CAMPAIGN OF HEAD & SHOULDER?

19. 12. THE VARIOUS SCHEMES ASSOCIATED WITH HEAD & SHOULDER AFFECT YOUR PURCHASE?

20. 13. WHAT INFLUENCES YOU TO BUY YOUR PREFERRED BRAND?

21. 14. WOULD YOU SUGGEST ANY CHANGES FOR HEAD & SHOULDER IN THE FOLLOWING FIELDS?

22. 17. WHAT DO YOU THINK ABOUT THE PRICE OF HEAD & SHOULDER?

23. 15. WHICH BRAND YOU PREFER, IF HEAD & SHOULDER IS NOT AVAILABLE?

24. 16. WHICH BRAND YOU PREFER, IF HEAD & SHOULDER IS NOT AVAILABLE?

38. Thank you