Database Architechs Presentation

1. Database Architechs November, 2009

3. and France (10 years)

4. Database/Data Architecture

5. Sybase

6. Oracle

7. Microsoft SQL Server

8. DB2, Postgres, MySQL, and others …

9. Database talent pool:

10. Top database experts from around the globe.

11. Acclaimed Authors.

12. Speakers to many events and conferences.

13. Database Tools:P&T Tool - highly graphical (Sybase, Oracle and MS SQL Server)

16. Achieving high availability and scalability.

17. Meeting or exceeding your service level requirements.

18. Allowing you to put off server and storage purchase because of better utilization of what you have.

19. Enabling server and database consolidations.

20. Using our data expertise surgically for short bursts with highly skilled and experienced data professionals.

22. HA Assessments

23. HA Design/Architecture

24. HA Build-outs

25. Mirroring, Snapshots …

26. Enterprise Architecture

27. EA Tools

28. EA Organization, Roles, Responsibilities

29. Architecture

30. Education and Training

31. SQL training

32. Data Modeling

33. P&T training

34. Data Replication training

35. Physical DB Design

36. Multi-dimensional OLAP

37. Process Modeling

38. Database Consulting:

39. Database Architecture

40. Database Design

41. Data Modeling & Data Analysis

42. Database & SQL Performance & Tuning

43. Distributed Data & Data Replication

44. Data Integration & Transformation

45. Data Warehouse & Business Intelligence

46. Database High Availability

47. Master Data Management

48. Metadata Management

49. Disaster Recovery & Business Continuity

50. Database Security & Compliance

51. Database Education & Training

53. Our past and upcoming Events PASS Summit 2009 – Seattle, Nov 2-5 Oracle OpenWorld – SF, Oct 11-15 MDM Summit – San Francisco, Aug 24-26 MS SQLSUG – San Diego, Aug 20 SQL Saturday – Portland, Jun 6 MS SQL Server 2008 Migration WS – SF, April 29 MS SQLS UG – Portland, Apr 23 MS SQLS UG – Silicon Valley, Feb 17 MS SQLS UG – SF, Feb 11

55. AGIS Network

56. Breg International

57. Finance:

58. Visa International

59. Bank of America

60. Charles Schwab

61. Merrill Lynch

62. Robert Half

63. Wells Fargo

64. Insurance:

65. CSAA

66. Education:

67. Aplia

68. Thomson Learning

69. Retail:

70. Safeway Stores

71. High Tech Industry:

72. Apple Computers

73. Applied Materials

74. Cisco

75. Intel

76. Juniper Networks

77. Metalinc

78. Silicon Graphics

79. Sybase

80. Symantec Corporation

81. Toshiba Computers

82. Veritas

83. Automotive Industry:

84. Nissan Motors

85. Honda Motors

86. Others:

87. PG&E

88. Federal ExpressAnd many others around the world

94. Data Integration designs/architectureEarly Code & Test - Early code and testing of integration/DB - Heavy use of Data prototypes/profiling Methodology Oriented“Data by Design” Inception Transition Elaboration Construction

95. Data Services

96. Database Architecture Our data architects have done this for multi-billion dollar companies such as Symantec, Veritas, SGI, and others. Complete or subset data architecture creation for current and the future (strategic) data architectures of any complexity.

97. References/Examples SGI – Quote to Collect – Data Architecture lead, multi-dimensional OLAP, DW/BI Architecture, Data Integration Veritas – Data Architecture, standards, movement to data services/SOA, and data methodology Symantec – Data Architecture, Master Data Management, Architecture Guiding Principles, Data Standards, and SOA. Many others.

99. Oracle,

100. Microsoft SQL Server,

101. Sybase,

102. MySQL,

103. Informix,

104. Postgres,

105. and massively parallel database architectures such as ParAccel, Green Plum, Netezza, and others. Working with the top database designers in the world.

106. References/Examples Charles Schwab – Performance and Tuning, Database redesigns (Oracle/SQL Server) Intel Corporation – OLTP Marketing database design, Performance and Tuning, Sales & Marketing data warehouse (SQL Server) JDSU – Instrument test results data collection, data replication, data warehouse (Oracle/SQL Server) Toshiba – Demand Planning OLAP multi-dimensional cube design, data integration Author of Sybase’s “Physical Database Design” methodology and courseware.

107. Data Modeling & Data Analysis Capturing even the most complex data requirements into well defined and robust data models coupled with full data analysis and validation of all objects/entities. A few of our data modelers apprenticed under the originator of data modeling (Dr. Peter Chen – father of entity/relationship modeling).

108. References/Examples Intel Corporation – Data modeling/data analysis sales and marketing Sony Corporation – Data modeling/Object models for geospatial and mapping technologies AGIS – Full Logical data models/physical data models of health provider Lnx Research – Entity/Relationship Models/Behavior models for researcher/provider/ratings PG&E – Complex Entity/Relationship models of there financial data/revenue systems. Many others.

109. Database & SQLPerformance and Tuning Industry leading performance and tuning tools coupled with the deepest Performance and Tuning experts on most major database platforms. Database tuning, indexing strategies, SQL performance.

110. References/Examples Intel Corporation – VLDB database performance and tuning. Metalincs – Database and SQL tuning (SQL Server) Channel Corporation – Oracle Database & PL/SQL Performance and Tuning. Charles Schwab – Database and SQL Performance and Tuning (Sybase and SQL Server). Author of Sybase’s “Performance and Tuning” methodology. SQL Server Unleashed – Performance and Tuning

111. Distributed Data & Data Replication Our experts excel in multi-site distributed solutions and design using various technology solutions from replication, to mirroring, to log shipping. Mitigating architectures and load balancing.

112. References/Examples JDSU – heterogeneous data replication (SQL Server to Oracle) AMD – Master/Master symmetric replication (Oracle) Intel Corporation – Central Publisher/Subscriber (SQL Server Replication) Symantec Corporation – Central Publisher /Subscriber (SQL Server Replication) Many others.

113. Database Consolidation

114. Database Consolidation Using a proven step-by-step methodology, helping in: Leveraging your existing IT architecture and investments. Reengineering, Consolidating, and redesigning your data architecture to better use what you have. Optimizing your entire database layer for performance, stability, and availability. Reducing your IT expenses and putting off those planned server and storage purchases. Focusing on enabling you to better serve your internal and external customers.

115. Data Integration & Transformation Decades of ETL, EAI and other data integration solutions for data migration, data warehouse, data marts, and data synchronization requirements.

116. References/Examples JDSU – Data transformation Services/SQL Server Intel Corporation – Data Transformation Services/SQL Server Sony Corporation – SSIS/SQL Server SGI – Informatica/SQL Server/Oracle Many others.

117. Data Warehouse &Business Intelligence Snow-flake, Star-schema, multi-dimensional OLAP cubes. Using most major DBMS offerings from Microsoft, Oracle, IBM and others.

118. References/Examples Intel Corporation – Sales and Marketing DW/BI Toshiba Corporation – Multi-dimensional OLAP demand planning and Forecasting Apple Computers – Multi-dimensional OLAP demand planning and Forecasting, supply chain management. Cisco Systems – Attach Rate forecasting, Multi-dimensional OLAP cube demand planning and forecasting. PG&E – Financial and Management DW (revenue). Many others.

119. Database High Availability Five-9’s at the database tier via many different solutions, architectures, and technologies. Our consultants live by the mantra of “continuous uptime”. We feature a high availability “assessment” for anyone serious about High Availability.

120. References/Examples Symantec Corporation – Chat DB 24x7x365 SLA Breg International – SQL Clustering ERP application Aplia – SQL Clustering/Log Shipping Intel Corporation – Marketing/Ad Database – 24x7x365 Global replication topology HerbaLife – SQL Clustering/Log Shipping secondary PeaceHealth – Database Mirroring/SQL Clustering Many others.

121. Master Data Management Core data categories such as customer data and product data comprise the cornerstone of this practice offering. A specialized MDM methodology geared towards an optimal MDM architecture and solution is embodied in our delivery model for MDM. Often taking advantage of hub and spoke architectures to enable MDM for major organizations.

122. References/Examples Veritas Corporation – Customer Master Data management (internal solution). Symantec Corporation – MDM solution (CDH Oracle) Master Data Management methodology hybrid developed in conjunction with Oracle MDM practice. MDM readiness assessment available that includes data profiling and governance recommendations.

123. Metadata Management One of the forgotten elements of good data management is metadata management. Our consultants can help to implement a robust metadata repository and management framework to help you with: Impact analysis, eDiscovery, Compliance, Data integrity, and data quality across your IT landscape.

124. References/Examples Veritas – Internal metadata repository creation and reporting (impact analysis, metadata definition and web services). Symantec – formal metadata repository built using System Architect (IBM). Used for impact analysis, architecture reach, eDiscovery, and many others. Many others.

125. Disaster Recovery &Business Continuity Full DR and BC assessment and solution design for any companies’ disaster recovery/business continuity goals. Fully automated/active-active patterns form the popular approaches we often recommend to customers.

126. References/Examples Veritas – Disaster Recovery/Business Continuity Symantec Corporation – Disaster Recovery/Business Continuity planning/patterns

127. Database Security & Compliance Meeting global security and compliance regulations such as PII, and others are at the heart of this offering. Creating the most secure framework and solutions will vary according to your needs and your industry requirements.

128. References/Examples Symantec Corporation – create/define enterprise security policies and framework. Vulnerability testing integration into the development life cycle. Data privacy/risk assessments. Many others.

129. Database Education & Training Offer several time tested and exciting database courses such as: Multi-dimensional database design. SQL Programming, Logical Data Modeling and Database design. Performance and Tuning. Data Replication. Master Data Management ramp up.

131. Highly “Graphic-Oriented” interactive design – drill-down through the graphs!

132. Easily isolate performance issues in seconds.

133. Optimization strategies can be implemented and verified.

134. Safe “production” monitoring in real time.

135. Performance counters utilized include OS level.

136. Plug-and-play - no change to your IT architecture.

137. Monitor, Isolate, Drill-down approach.

138. Also runs in off-line mode with easy data export.

140. Oracle: Database Tuning

141. MS SQL Server: SQL ShotDatabase Performance & Tuning tools Video Demonstration

142. References/Examples We are using Database Architechs' Performance and Tuning tools in all our production and test environments. Thanks to these tools we can anticipate and fix any performance issues. Isolating and fixing performance issues is now 16 times faster (down from 2 days to 1 hour). We can also log all the database performance metrics and information to isolate any past performance issue and produce some monthly reports on specific metrics. In addition, Database Architechs Performance and Tuning tools are helping us in identifying users' behavior, anticipating the required tuning to optimize response time. We are using Database Architechs' Performance and Tuning tools for the following: 1) Monitor applications' response time before moving to production. 2) Isolate poor performing SQL queries, stored procedures, triggers ... on production databases. Thanks to Database Architechs' Performance and Tuning tools we've been able to improve SQL queries performances from few minutes to few seconds. Database Architechs' Performance and Tuning tools has also helped us to isolate performance issues during our database migration process. I'm using Database Architechs' Performance and Tuning tools since several years. I appreciate very much these tools for real-time database server monitoring. I appreciate particularly: - The GUI, to visualize and isolate any performance issue in seconds. - How easy and fast it is, to install the tools and start monitoring any database server. - The logging feature, to analyze past performance issues. - The batch mode, to log performance metrics automatically based on events.

143. P&T Tools Download http://www.dbarchitechs.com

145. 379 ms Transaction (in 2008 mirroring configuration)In failover, what would have been 20 seconds before mirror becomes principal turns into roughly 8-10 seconds (or 3 seconds turns into 1.5 seconds, so on). DB Mirroring Benchmark: 2005 vs. 2008

148. 3:45:20am 3:53:20am (mirror restore’s)100% Transparent (zero DB & application changes) ! DB Mirroring Benchmark 2008: SSD

151. Management

152. Research and Development,

153. DB Design

154. P&T for MS SQL Server, Sybase and Oracle

155. European focus until recently, company growth leader – multiple years

156. Expanding DB Architechs consulting practices to USA and Asia

157. Sybase P&T and DBA Certified Professional

159. DB Design

160. P&T for MS SQL Server, Sybase, DB2 and Oracle.

161. Data design expert: with Dr. Peter Chen

162. Primary Author of SQL Server 2000, 2005 & 2008 Unleashed

163. Co-Author of ADO.NET in 24 hours

164. Author MS SQL Server High Availability

165. Author Sybase Performance & Tuning

166. Author Sybase Physical DB Design

168. Ascent Services Group

169. Computer Science Corporation (CSC)

170. Cap Gemini Ernst & Young (CGEY)

171. i2 Technologies

173. Microsoft

174. Paraccel

175. Solid Data

176. SybaseJoint Proposals, as a named sub, and as augmentation

178. A full and automatic workflow for our P&T Tools allowing to:

179. Download the product.

180. Request and get in few minutes a free-trial license key.

181. Buy and get in few minutes a license key.

182. Manage technical support requests.www.dbarchitechs.com

183. Feel free to ask questions. Thank you for your time and participation. Contact us at 415-944-8184 or contact@dbarchitechs.com