The United States has the largest and wealthiest economy of any developed nation. While income inequality is high, poverty has been reduced significantly in recent decades. The US population continues to grow due to immigration and birth rates, enhancing its strategic position globally, though an aging population is a future challenge like other nations. The US entertainment and new media landscape is highly competitive and shifting to mobile platforms, with opportunities for foreign companies to partner or establish a local presence.

1. Capitalising on US New Media and Entertainment

2. 2 The USA – State of the Union

3. Recession is over! 3

4. Per Capita GDP 4 Key Wealth-Related Issues and Trends The United States is the wealthiest large economy in the world. US per capita GDP growth levels have been pulling away from other developed markets. The US has larger wealth disparities than Europe or Japan, with more rich people in the US than anywhere else.

5. Percent of Households by Earnings 5 Click to add title By international standards, the United States has the world’s largest upper classes and is the world’s wealthiest large country. However, six percent of the population also lives in serious poverty, although this number has been reduced by 50% since the mid-1990s.

6. Growing Cities The United States is home to 16 of the world’s 30 largest city economies. Source: PwC

7. Largest US Urban Centres Source: World Gazetteer

8. Population Growth Population Growth The United States is the most populous country in the developed world. Unlike Europe and Japan, which face a major demographic crisis, the US population continues to grow due to immigration and a higher birth rate. This growth should further enhance America’s strategic position in the coming decades. Source: US Census Bureau

9. Demographic Implications 2 The United States will add more people to its population than all other developed markets combined over the next twenty years. The US, like the rest of the developed world, is experiencing major growth in the number of elderly people, but the average age remains below Europe’s or Japan’s. The US enjoys one of the world’s most favourable demographic situations in the 21 st century. It’s working-age population will continue to grow, while the productive segments of society will continue to constitute a large portion of the US population.

10. Click to add title 2 Entertainment & New Media Landscape in the United States

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12. A Fight For Attention

13. Mobile is Exploding

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16. ACADEMY AWARDS

17. SOCIAL MEDIA

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19. Australia vs. USA

20. Social social everywhere

21. HONG KONG ADS

25. 2 So what does this tell us?

26. 2 Where are the opportunities?

27. 2 How should I capitalize on the USA?

30. And lastly…. And…what about Austrade??

31. Get in touch! my info: [email_address] 310-282-7255