Coldwell Banker is a global real estate brand with over 100 years of experience. It has a presence in 49 countries and 3,300 offices worldwide, generating $169 billion in sales volume globally in 2009. Coldwell Banker Frewen Realty has been serving the Portland, Michigan area for over 30 years. As a Coldwell Banker agent, Terry Frewen will leverage the brand's resources and his 16+ years of experience to market clients' homes and represent them throughout the home selling process. This includes developing a customized marketing plan, listing the home online and in the multiple listing service, and assisting with tasks like open houses, showings, negotiations, and closing.

1. Coldwell Banker® Listing Presentation
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

2. We Never Stop Moving

3. Legacy and Network
 Global presence; in 49 countries and 3,300 offices worldwide
 Over 100 years of real estate experience
 $169 billion in sales volume globally in 2009
 Coldwellbanker.com generates over 730,000 consumer inquiries per
month

4. VALUE STATEMENT
Working with me and Coldwell Banker Frewen Realty, will give you the
benefit of working with a company dedicated to honesty, exceptional
service and customer satisfaction for over 100 years. Coldwell Banker
Frewen Realty has been serving Portland and The Greater Lansing
Area for over 30 years.
The tools and systems of our brand will provide you with the kind of
information and knowledge that will make the purchase/sale of your
home as stress free as possible.
Our local office with over 9 sales associates, carries on that Coldwell
Banker tradition and participates in over 28% of all transactions in our
local community. That combined with my 16+ years of experience in
real estate will benefit you as I share my knowledge and expertise
representing you as your agent in the purchase or sale of your home
FOR LIFE!

5. An Innovation Leader
 Use a multi-screen approach to reach the new
generation of buyers:
 The first national real estate brand to customize our
site for smartphone screens such as the Blackberry
and iPhone allowing search for home values.
 The first to have listings on GPS
 Offers iPhone and Android apps that uses GPS
technology to search for recently sold homes and
homes for sale in their area or users can initiate a
search
 A listing distribution strategy:
 Delivers listings to sites such as Google, Yahoo!
Real Estate & more

6. An Innovation Leader
 Coldwell Banker On Location is the first dedicated
video real estate channel on YouTube
 Video topics include:
 Agent videos
 Office videos
 Video listings
 Community videos
 Smart tips and news related videos
 Allows buyers to search for videos via a map
 First to use dynamic IP lookup on the channel

7. About Coldwell Banker Frewen Realty

8. Coldwell Banker Frewen Realty
Company Stats Business Philosophy
Provide the highest level of
 6 Sales Associates professionalism to our clients in order for
them to achieve the American dream of
 Established in Portland in 1978 home ownership
 Coldwell Banker Franchise since
1994
Local Real Estate Statistics
 All agents participate in the Coldwell
Banker Lead Router System, and  Portlands Favorite Real Estate
the Realtor.com showcase listing Company 2006, 2007, 2008, 2009,
program. 2010, 2011
 High level of Community
Involvement
 Locally owned & Operated

9. About Terry Frewen
As your agent, I will put all my experience,
local market knowledge, and the resources of
Coldwell Banker to work for you.
 GRI, Graduate Realtor Institute
 Bachelors Degree, Ferris State University
 Residential,Commercial,New Construciton
 Portland’s Favorite Realtor 2006-2011
 Director Greater Lansing Association of
Realtors 2008, 2009,2010,2011
 Chair person ICEA 2012, Trustee-Ionia
County Land Bank
 2008,2009,2010 GLAR Circle of
Excellence award
 96',00'-Director of the Year- Portland Area
Chamber of Commerce

10. Marketing Your Property
A Personalized Plan

11. Information Sources Used in Home Search
Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.

12. Leverage the Power of the Internet
 coldwellbanker.com
 Over 30 million visits in 2009
 Average visitors spends more than 9
minutes on the site
 Automatic placement on sites such as
Yahoo! Real Estate, Trulia, Century 21,
ERA, Google and more
 Multiple Listing Service (MLS)
 Realtor.com
 Our local Web site:
coldwellbankerfrewenrealty.com

13. Rapid Response
 When homebuyers inquire about your home, they want a rapid response
 Our proprietary lead management tool lets me and my team answer every lead
quickly and professionally
 coldwellbanker.com leads convert at a higher rate than all other leads, including
affiliate websites, Trulia, Realtor,com and Zillow
1. Track leads 2. Agent is notified by 3. Statistically, the first
automatically from the cell phone within to the customer has
Web, phone calls minutes of inquiry. the best chance to
and walk-ins. close the sale.

14. Getting Started
Your home will be added to:
 Our MLS database Lansing/Grand Rapids/SWMRIC
 coldwellbanker.com
 coldwellbankerfrewenrealty.com
We will execute upon the following:
 Develop a custom plan to enhance property
attributes
 Multiple pictures
 Promote at a Coldwell Banker office meeting
 Steaming video of the home online

15. Property Enhancement and Marketing Activities
 Develop a custom plan to enhance your properties appearance
 I will conduct the following marketing activities:
 Create a professional listing flyer and agent packet
 Send out “Just Listed” postcards to area residents
 Place your listing on my Facebook page
 Create a Video Tour of your home and place on the interenet
 Place multiple photos on over 20 websites on the internet

16. The Sales Process
The right agent makes it simple

17. The Steps to Selling a Home
Start
Sign guarantee Implement a Prepare your Get showings
Evaluate your Determine time Show to potential
Set the right price and disclosure personalized property feedback and Receive offers
needs frame buyers
forms marketing plan “For Sale” make adjustment
Assemble all Assist with Assist with
Final Assist with title Begin Closing
documents and inspection mortgage Sign Contacts Accept Offer Negotiate Offers
walk-through process process
attend closing process process
Proceed checks
delivered to you
Property
sold

18. What it takes to sell your home
Pricing
Avoiding inconvenience
Promotion on the Internet
Broker’s qualifications Negotiation strategy
Marketing and advertising
Open houses
Closing costs and net proceeds
Financing options
Staying informed on market
Time on market
Handling the details Home enhancement recommendations
Post-sale follow up Buyer’s financial qualifications

19. Local Market Data and Conditions
Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

20. Setting the Right Price
Priced right and ready to show opens If The Asking Price Is: The Property Appeals To:
your home to a great number of
potential buyers
15% Over Market Value 10% Of The Market
 Hit the market as a hot property.
Priced right, more buyers will be
interested
10% Over Market Value 30% Of The Market
 Mortgages are based on fair
market value, priced competitively
equals more potential buyers Fair Market Value 60% Of The Market
10% Under Market Value
75% Of The Market

21. Thank You
I am looking forward to working with you to get your home sold for the best price with the least
inconvience to you.