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Beyond Globalization: Rethinking the Scalar and Relational in  Global Media Studies Presentation to  International and Intercultural Communication in the Age of Global Media , Monash University, Melbourne, 11-13 April, 2008 Professor Terry Flew Creative Industries Faculty,  Queensland University of Technology, Brisbane
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Globalization as Scalar Shift ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Strong globalization Thesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counter-propositions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of globalization (Michael Storper,  The Regional World , 1997) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two types of product/service globalization Rising consumer expectations about product/service quality; rising average consumer incomes More sensitivity to price than other factors Consumer demand High; tendency for specialist knowledge to cluster in particular regions Low; few location-specific resource or knowledge requirements Significance of territory Skilled and specialist; unique bundle of skills often sought Generic; unskilled and semi-skilled labour Labour inputs De-standardization and variety as drivers of non-price-driven demand Generic and substitutable; highly price-sensitive demand Nature of product Quality-driven globalization Cost-driven globalization Factor
[object Object]
Relational Globalization ,[object Object],[object Object],[object Object],[object Object]
Cultural Economic Geography of Production ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two types of globalized production
Assumptions of Global Media Studies ,[object Object],[object Object],[object Object],[object Object]
Jeremy Tunstall,  The Media Were American  (2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Global Production Networks: The Latest Form of Cultural Dependency? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Drivers of foreign investment (the OLI ‘eclectic’ paradigm) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Global Production Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Media Production Source: Allen Scott, ‘Cultural-Products Industries and Urban Economic Development, Urban Affairs Review 39 (4), 2004, pp. 461-490.
New Production Centres of East Asia (Michael Keane,  Created in China: The New Great Leap Forward , 2007) ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Monash 2008 Terry Flew

  • 1. Beyond Globalization: Rethinking the Scalar and Relational in Global Media Studies Presentation to International and Intercultural Communication in the Age of Global Media , Monash University, Melbourne, 11-13 April, 2008 Professor Terry Flew Creative Industries Faculty, Queensland University of Technology, Brisbane
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Two types of product/service globalization Rising consumer expectations about product/service quality; rising average consumer incomes More sensitivity to price than other factors Consumer demand High; tendency for specialist knowledge to cluster in particular regions Low; few location-specific resource or knowledge requirements Significance of territory Skilled and specialist; unique bundle of skills often sought Generic; unskilled and semi-skilled labour Labour inputs De-standardization and variety as drivers of non-price-driven demand Generic and substitutable; highly price-sensitive demand Nature of product Quality-driven globalization Cost-driven globalization Factor
  • 9.
  • 10.
  • 11.
  • 12. Two types of globalized production
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17.  
  • 18.
  • 19.
  • 20. Global Media Production Source: Allen Scott, ‘Cultural-Products Industries and Urban Economic Development, Urban Affairs Review 39 (4), 2004, pp. 461-490.
  • 21.
  • 22.