Pivoting in business has become a popular topic in the startup world. Pivoting can't be done in a random manner and you should know how to pivot effectively.
2. Introduction
Pivoting in business has
become a popular topic in
the corporate world
As if every business owner
must be ready to change
the course of her business
if the original idea fails
The idea gives some
comfort and false security
in mind
Pivoting in business is a
science
3. How to
Know if You
Should
Pivot
Whether your company is a startup or an established business, it’s
integrated with its surroundings
Your business will face changes in the industry, customer preference,
use of new technology and many other foreseen or unforeseen
changes
Therefore, every business, old or new, will evolve gradually over
time
At the fundamental level, when an established business needs
pivoting, the situation becomes similar to a startup
Your business is giving a diminishing return on investment and
efforts
4. How to Successfully Execute Pivoting in Business
Tata Sumo, India’s first affordable Multi-Purpose Vehicle, took its
name from Sumant Moolgaokar
5. Check Scalability of The Business After Pivoting
After receiving prima facie favorable inputs for your idea, the final
step would be to check if the business is viable and scalable
The market should be large enough and in line with the trend, and
the customer base
Both are important to sustain the business for a long enough time to
justify the investment
6. Reinventing the Model is Everyone’s Business
Leading businesses often change their business models to use
technological advancement to a disruptive level
The companies like Apple, Netflix, Amazon and Adobe are some
examples
One way to develop this culture of constant innovation is by
following the examples of successful startups
It would help if you created a business model canvas as a critical
tool to design your business model
7. Rapid Pivot Framework
You can’t create pivot canvas alone
You’ve to look inside-out, and outside-in, along with your stakeholders
to get insights into areas which you might not have been aware of
There are three critical steps that you can take to speed up the pivoting
process
Video conferencing with stakeholder is the best way
At this stage, create selection criteria to pick up the best ideas that can
be realized in practice
8. Making your Pivot Idea a Reality
The model is quite effective if you keep following the above three
steps throughout the process
During this challenging period, the organization needs a trailblazer
who can guide it to safety
Making an innovative, fast pivot can recharge the team and move the
organization in a better direction
9. Summary
Definition of Pivoting in Business
How to Know if You Should Pivot
How to Pivot Successfully
Reinventing the Model is Everyone’s
Business
Rapid Pivot Framework
Making your Pivot idea a reality
10. THANK YOU!
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